According to Pediatrics journal, a new study states that teenagers who use the media with high sexual content have twice the chance to have sex by the time they are 16 than// those kids who use the media lesser. There seems to be a marked increased of sexual activity among the teenagers between 12 and 14, who are more exposed to media.

Researchers at the University of North Carolina at Chapel Hill surveyed 1,017 black and white teens when they were 12 to 14 years old and again two years later, asking them about their use of four different kinds of media and their sexual behavior. These adolescents were from North Carolina’s Durham, Orange and Granville counties.

White teens in the study who had a high sexual media diet when they were 12 to 14 years old were more than twice as likely as those with less exposure to sex in the media to have had sexual intercourse two years later. The relationship was not as strong for black teens as it was for whites.

"Teens are defaulting to entertainment media for sexual information because they aren’t getting this information in other places," said Dr. Jane D. Brown, James L. Knight professor in UNC’s School of Journalism and Mass Communication and the principal investigator of the study, which is funded by the National Institute of Child Health and Human Development.

"Unfortunately, the media aren’t the best sex educators. The media tend to leave out the crucial three C’s: commitment, contraception and consequences."

This is believed to be the first study of the relationship of four different kinds of media to adolescents’ sexual behavior. The sexual content researchers found in the movies, music, television and magazines teens used ranged from sexual innuendo to nudity to depictions of sexual intercourse.

Brown and her colleagues found that one of the strongest protective factors against early sexual behavior was clear parental communication about sex. White teens who rep
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