Navigation Links
Marketing of Low Tar Cigarette Brand by BAT Unethical

An online study published in the Lancet has revealed how British American Tobacco (BAT), a leading cigarette manufacturer has been adopting a strategy to mask the toxicity of the manufactured cigarettes. //

In an audit conducted to review the internal documents of the company by Canadian researchers, it has been found that the cigarettes actually delivered elevated levels of tar and nicotine under real life situations, while in documentation, it was claimed to produce a low yield.

Furthermore, that BAT was aware that real life smokers actually draw twice as much of the puff volume of the International Standards Smoking (ISO) machine, commonly used in testing protocols. In spite of the above observation, the company had been found to hide the difference in marketing campaigns and labels printed on cigarette packs.

Alarmingly, these cigarettes with high tar and nicotine yield were projected as low tar alternatives to smokers concerned about their health. The company even ignored most of the ethical concerns that were raised by senior scientists, a part of the parent organization.

'Overall, these documents depict a deliberate strategy whereby BAT and ITL (Imperial Tobacco Limited) designed products that would fool their consumers and regulators into thinking these products were safer or less hazardous when they were not. Moreover, this product strategy remains in place today, as does the tool of its deception, the ISO cigarette testing protocols. The current review leaves little doubt that the ISO standards should be discarded in favor of new standards that meet the needs of consumers and regulators, rather than those of the tobacco industry, ' concluded the authors of the present study.


'"/>




Page: 1

Related medicine news :

1. FDA To Set New Guidelines To Revise Drug Companies Marketing Tactics
2. Junk Food Marketing to be banned
3. Government Should Restrict Junk Food Marketing
4. Kellogg Warned Against Its Marketing Strategies
5. Bayer Wins Positive Response For Marketing Its Cancer Drug
6. Co-op to Stop Marketing Diabetic Food
7. Measures to Streamline Marketing of Breast-Milk Substitutes
8. Marketing in Schools may Discourage Healthy Nutrition among Students
9. Viagra Marketing Campaign, ‘a Cause of Concern’, Say Anti-AIDS Grop
10. Effective Marketing of Multivitamins Essential
11. FDA Announces to Companies to Stop Marketing Products Containing Trimethobenzamide
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/30/2016)... ... 30, 2016 , ... “Aging well is a challenge for all of us, but there are things we can ... Kohli . “Research is showing more and more that there are simple, yet important steps ... as we age.” Top priorities Dr. Kohli’s recommends for her patients include;, , ...
(Date:4/29/2016)... (PRWEB) , ... April 29, 2016 , ... ... Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, has ... 8,000 volunteers representing more than 130 companies across 23 states during the months ...
(Date:4/29/2016)... ... April 29, 2016 , ... The ... nation’s productivity, stability, even security. Most importantly, employees are the single most important ... are American workers so unhappy? , Just under half of American workers are ...
(Date:4/29/2016)... Petersburg, Fla. (PRWEB) , ... April 29, 2016 ... ... Children’s Hospital surgeon reveals that infants born with severe congenital diaphragmatic hernia have ... babies is born with congenital diaphragmatic hernia (CDH)—a condition where the diaphragm fails ...
(Date:4/29/2016)... ... 2016 , ... The Gluten-Free Certification Program (GFCP), in partnership ... launch of the GFCP Scoop in response to consumer demand for ... GFCP Scoop site is to keep the gluten-free community updated about ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... , April 28, 2016 ... development of innovative peptide and gene-based immunotherapeutics and vaccines for ... will be presenting at the 3rd Annual Growth Capital ... 5 th , 2016 at Caesars Palace in Las Vegas, Nevada.  ... am on Wednesday, May 4 th by Dr. ...
(Date:4/27/2016)... --   , Total Sales ... Sales  Clinical sales grow 16% year-over-year  , ... OTCQX: MKEAY) inventor of Cellvizio®, the multidisciplinary confocal laser ... quarter ended March 31, 2016 and provided an update ... strategy. First Quarter 2016 Revenue Results by ...
(Date:4/27/2016)... 2016  Bayer Animal Health today announced that ... University of Florida College of Veterinary Medicine, is ... Communication Award (BECA). Brittany was selected from entries ... total of $70,000 in scholarship funds through the ... has provided a total of $232,500 in scholarship ...
Breaking Medicine Technology: