Navigation Links
Marketing in Schools may Discourage Healthy Nutrition among Students

Commercial activity permitted in schools, such as soft drink ads; the use of Channel One broadcasts in classrooms; sales incentives from soft drink bottlers; and exclusive// beverage contracts may discourage a 'nutrition-friendly' environment for students, says researchers.

Dr. Claudia Probart, Penn State associate professor of nutritional sciences who led the study, says, 'Schools' newly created wellness policies as mandated by the Child Nutrition and WIC Reauthorization Act of 2004 provide ideal opportunities to examine school environments for advertising that might conflict with their goals for a healthy climate for students.'

The study is detailed in the current (December) issue of the Journal of the American Dietetic Association in a paper, 'Existence and Predictors of Soft Drink Advertisements in Pennsylvania High Schools.' The authors are Probart; Elaine McDonnell, project coordinator, Penn State; Lisa Bailey-Davis, director of operations, Pennsylvania Advocates for Nutrition and Activity; and J. Elaine Weirich, project manager at Penn State.

The researchers sent surveys to 271 school foodservice directors at high schools in Pennsylvania and received 84 percent participation. The schools were representative of the entire population of high schools in Pennsylvania.

Approximately two-thirds (66.5%) of the respondents said soft drink advertisements were located in at least one spot in their school, with 62 percent at vending machines and 27 percent on school grounds such as sports playing fields. More than 10 percent of the respondents said the ads were displayed in the cafeteria.

Factors influencing the number of soft drink ads were soft drink company incentives from distributors, exclusive beverage contracts with the schools and subscriptions to Channel One, a free 12-minute news broadcast with 2 minutes of advertisements.

The extent of soft drink ads appears to be linked to lower av erage daily participation in the school lunch program, the researchers write.

'The negative association between number of soft drink advertisement locations and participation in school lunch is a disturbing finding, suggesting these ads compete effectively with school lunches, which are designed for good nutrition,' Probart notes.

McDonnell adds, 'The school-supported appearance of commercial advertising in locations or in news programs may be sending silent messages that this brand might be 'OK', creating a 'halo effect.'

This study points to the need for additional research, including physical inventories of commercialization on school campuses to verify the possible impact on students. The findings may prompt consideration of tough issues because financially strapped schools may not be able to replace the revenue from commercial activity.

'However, under the 2004 legislation, schools are being asked to become zones of good health and nutrition, providing leadership in the effort to prevent childhood obesity,' Probart says. 'One way is for a community, parents and educators to change teens' unhealthy eating habits is to develop, implement and enforce policies to create advertising-free, nutrition-friendly school environments.'

Source-Eurekalert
'"/>




Related medicine news :

1. FDA To Set New Guidelines To Revise Drug Companies Marketing Tactics
2. Junk Food Marketing to be banned
3. Government Should Restrict Junk Food Marketing
4. Kellogg Warned Against Its Marketing Strategies
5. Marketing of Low Tar Cigarette Brand by BAT Unethical
6. Bayer Wins Positive Response For Marketing Its Cancer Drug
7. Co-op to Stop Marketing Diabetic Food
8. Measures to Streamline Marketing of Breast-Milk Substitutes
9. Viagra Marketing Campaign, ‘a Cause of Concern’, Say Anti-AIDS Grop
10. Effective Marketing of Multivitamins Essential
11. FDA Announces to Companies to Stop Marketing Products Containing Trimethobenzamide
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal their media ... Pro X," said Christina Austin - CEO of Pixel Film Studios. , ProSlice ... X users can now reveal the media of their split screens with growing ...
(Date:6/26/2016)... N.J. (PRWEB) , ... June 27, 2016 , ... Quality ... sources, yet in many ways they remain in the eye of the beholder, according ... (EBO), a publication of The American Journal of Managed Care. For the full issue, ...
(Date:6/26/2016)... Orion, Clarkston, Michigan (PRWEB) , ... June 26, ... ... with respect to fertility once they have been diagnosed with endometriosis. These women ... intercourse but they also require a comprehensive approach that can help for preservation ...
(Date:6/25/2016)... , ... June 25, 2016 , ... First Choice ... States, named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm ... Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article ... people are unfamiliar with. The article goes on to state that individuals are now ... of these less common operations such as calf and cheek reduction. The Los Angeles ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the addition of ... report to their offering. ... kidney failure, it replaces the function of kidneys by removing ... thus the treatment helps to keep the patient body,s electrolytes ... Increasing number of ESRD patients & substantial healthcare expenditure ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 Roche ... received 510(k) clearance for its Elecsys BRAHMS PCT (procalcitonin) ... severe sepsis or septic shock. With this clearance, Roche ... provide a fully integrated solution for sepsis risk assessment ... associated with bacterial infection and PCT levels in blood ...
(Date:6/23/2016)... , June 23, 2016 Bracket , ... launch its next generation clinical outcomes platform, Bracket eCOA (SM) ... held on June 26 – 30, 2016 in ... first electronic Clinical Outcome Assessment product of its kind to ... #715. Bracket eCOA 6.0 is a flexible platform ...
Breaking Medicine Technology: