Navigation Links
Manufacturers of Infant Formula Milk Asked to Do Away With Exaggerated Nutritional Claims

If you look at the promotional literature of most popular brands of infant formula milk, claims of it being an alternative to breast milk// is a definite read. These claims have been questioned by the Governments food standards agency, and have been termed ‘most misleading’ to new mothers.

To enable the correct information to new mothers and mothers-to-be, many breast milk activist groups have begun championing the cause of breast milk over formula milk. As per the recent enforcement from the Government's Food Standards Agency (FSA) and the national lead body for trading standards officers, LACORS, manufacturers of infant formula milk have been asked to do away with nutritional claims that seek to glorify formula milk; this would mean making changes in their marketing campaigns and in the packaging of formula milk.

The claims which read thus ‘closer than ever to breast milk’ and 'helps growth and the immune system' are to be done away with. This will mean that the packaging and marketing literature of popular brands like SMA, Farleys, APtamil, Cow and Gate etc will need to be altered, failing which the companies are liable to face prosecution.

Policy expert at LACORS, Les Bailey, said: 'The Department of Health has a policy to encourage breastfeeding because of its proven health benefits. It contains beneficial antibodies that are not found in infant formula. Various compositional claims, like closer to breast milk, found on packs of infant formula will no longer be allowed. They will have to go from packs and advertising. The aim is to ensure that new mothers are not unduly influenced when deciding their feeding practices. The legislation is framed in a way that it doesn't matter whether they are correct or not. It is designed to promote breastfeeding.'
AV
'"/>




Page: 1

Related medicine news :

1. Clampdown On Fake Drugs Manufacturers In India – New Bill Enacte
2. Drugs Manufacturers Capitalizing On The Surge In Demand For Bone Health Care
3. German Manufacturers Find a Solution for DVT
4. Infant receives first bloodless liver transplant
5. Smoking Linked To Low Infant Birth Weight
6. Banning Smoking in the Home Helps Infants
7. Benefits of Nitric Oxide in the Treatment of Premature Infants
8. New Technique to Study Infants Brain.
9. Infant Fevers Found to Reduce Allergy Risk Later In Life
10. Limiting Infants Exposure To Smoke At Home
11. fMRI Offers Insight Into An Infants Brain
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:7/21/2017)... ... July 21, 2017 , ... The ... consultations to communities in the greater Denver region, is announcing a charity drive ... a very rare kind of epilepsy. , Until a few months ago, Dominik ...
(Date:7/21/2017)... Grove, Ill. (PRWEB) , ... July 21, 2017 , ... ... & Fabric Liquid eco-friendly odor-control solution for colleges and universities at the ... safely and effectively eliminate severe cannabis and tobacco smoke odors without the use of ...
(Date:7/21/2017)... ... ... Pastor and Overseer at The House of Yahweh in Abilene, Texas, has written a new ... pleads with world leaders to be more open about positive changes. Yisrayl says the use ... is a peaceful and positive way to solve all; yes, all issues, and he is ...
(Date:7/21/2017)... , ... July 21, 2017 , ... West Dermatology is ... Doan Vu, PA-C. Beginning July 17, 2017, Ms. Vu will join West Dermatology’s large ... of experience in dermatology, skin cancer , and more. She graduated from the ...
(Date:7/20/2017)... Va. (PRWEB) , ... July 20, 2017 , ... ... McCarter, MD, has joined JenCare Senior Medical Center as Richmond Chief Medical ... Virginia School of Medicine, and Associate Chief Medical Officer of Ambulatory Services for the ...
Breaking Medicine News(10 mins):
(Date:7/17/2017)... -- MedX Holdings, Inc., the manufacturer and global distributor of ... today announced the national roll out of its MedX ... standard for the treatment of low back injuries and ... How it works: MedX ... who prescribe the MedX Home Back Machine Program for ...
(Date:7/14/2017)... July 13, 2017 It should come as no ... is in the midst of a crippling opioid epidemic. ... 1999, the number of overdose deaths from opiate-based medications has ... half a million dead from 2001 to 2015". During this ... hydrocodone has similarly quadrupled, drawing a compelling link between prescription ...
(Date:7/13/2017)... Md. , July 13, 2017  New York City-based ... of pharmaceutical markets should be aware of.  From new products ... trends are detailed in a recently completed study, Potential ... 1.  Age-Driven Growth ... we have been aware of the impact the growing population ...
Breaking Medicine Technology: