Navigation Links
Manufacturers of Infant Formula Milk Asked to Do Away With Exaggerated Nutritional Claims

If you look at the promotional literature of most popular brands of infant formula milk, claims of it being an alternative to breast milk// is a definite read. These claims have been questioned by the Governments food standards agency, and have been termed ‘most misleading’ to new mothers.

To enable the correct information to new mothers and mothers-to-be, many breast milk activist groups have begun championing the cause of breast milk over formula milk. As per the recent enforcement from the Government's Food Standards Agency (FSA) and the national lead body for trading standards officers, LACORS, manufacturers of infant formula milk have been asked to do away with nutritional claims that seek to glorify formula milk; this would mean making changes in their marketing campaigns and in the packaging of formula milk.

The claims which read thus ‘closer than ever to breast milk’ and 'helps growth and the immune system' are to be done away with. This will mean that the packaging and marketing literature of popular brands like SMA, Farleys, APtamil, Cow and Gate etc will need to be altered, failing which the companies are liable to face prosecution.

Policy expert at LACORS, Les Bailey, said: 'The Department of Health has a policy to encourage breastfeeding because of its proven health benefits. It contains beneficial antibodies that are not found in infant formula. Various compositional claims, like closer to breast milk, found on packs of infant formula will no longer be allowed. They will have to go from packs and advertising. The aim is to ensure that new mothers are not unduly influenced when deciding their feeding practices. The legislation is framed in a way that it doesn't matter whether they are correct or not. It is designed to promote breastfeeding.'
AV
'"/>




Page: 1

Related medicine news :

1. Clampdown On Fake Drugs Manufacturers In India – New Bill Enacte
2. Drugs Manufacturers Capitalizing On The Surge In Demand For Bone Health Care
3. German Manufacturers Find a Solution for DVT
4. Infant receives first bloodless liver transplant
5. Smoking Linked To Low Infant Birth Weight
6. Banning Smoking in the Home Helps Infants
7. Benefits of Nitric Oxide in the Treatment of Premature Infants
8. New Technique to Study Infants Brain.
9. Infant Fevers Found to Reduce Allergy Risk Later In Life
10. Limiting Infants Exposure To Smoke At Home
11. fMRI Offers Insight Into An Infants Brain
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/12/2016)... ... 12, 2016 , ... Miami Dental Specialists is excited to bring patients the ... Beginning in January, Miami Dental Specialists will offer the non-metal implants as a safe, ... to be chosen by the dental implant manufacturer, Straumann, to bring this cutting-edge technology ...
(Date:2/12/2016)... ... February 12, 2016 , ... J Thomas & ... continuing it’s commitment to act as Agents of Change in the community, announces ... area homeless families to fulfill immediate needs and help them move into permanent ...
(Date:2/12/2016)... ... February 12, 2016 , ... Nearly every health website ... health. These articles generally list between five and 15 foods that should be ... every one of these lists and believes that nutritious eye healthy foods are ...
(Date:2/12/2016)... ... February 12, 2016 , ... Homeowners now have a next ... North America’s leading brand of building products, has improved upon its industry-best array ... mobile version of the ColorView® Exterior Style and Color Selector. Created expressly for ...
(Date:2/12/2016)... Colo. (PRWEB) , ... February 12, 2016 , ... A ... the past 35 years. A president has access to health and wellness resources most ... the free world, no single individual has a schedule as frenetic as the U.S. ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... , Feb. 11, 2016 The primary goal ... future adoption patterns on the usage of liquid biopsy. ... following: - Timeframe of liquid biopsy adoption ... cfDNA and Evs—by organization type - Sample inflow to ... blood, saliva, stool, serum, and so on. - Correlation ...
(Date:2/11/2016)... PRO-DEX, INC. (NasdaqCM: PDEX) today announced financial results for its ... also filed its Quarterly Report on Form 10-Q for the ... Exchange Commission today. --> --> ... --> Net sales for the three months ... $5.4 million from $2.8 million for the three months ended ...
(Date:2/11/2016)... 2016  Kindred Biosciences, Inc. (NASDAQ: KIN ), ... lives of pets, today announced the submission to FDA ... Drug Application (NADA) for Zimeta™ (dipyrone injection, KIND-012).  Positive ... Zimeta for the control of pyrexia (fever) in horses ... --> --> The Chemistry, Manufacturing, and ...
Breaking Medicine Technology: