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Live Earth Will Make the World More Aware of the Crisis Facing the Earth, Hopes Al Gore

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Live Earth China, on the steps of the Oriental Pearl Tower in Shanghai, will feature popular national singers as well as Britain's Sarah Brightman, and be broadcast across the country by the Shanghai Media Group.

Steve Howard, chief executive of The Climate Group, a London-based campaign organisation supporting Live Earth, said: 'The US and China are responsible for half the world's carbon emissions. Live Earth will get huge attention in both. The biggest issue on the planet ever requires the biggest media event ever.'

The seed was planted less than two years ago at the Beverly Hills Hotel in California, when Wall, a veteran concert producer, attended a slide show about global warming presented by Gore, as featured in the Oscar-winning documentary An Inconvenient Truth.

'Over the course of the 90 minutes my wife and I were very emotionally moved by the climate crisis,' said Wall, 54, a father of three. 'We understood for the first time it was about us, our children and our children's children. This is not just a movie - it's happening.'

On Saturday Gore will be at the Giants Stadium in East Rutherford, New Jersey, near New York City, where the Police, Smashing Pumpkins, Alicia Keys and others will perform. 'We don't want him getting on planes burning carbon,' Wall acknowledged. Profits from Live Earth will go to Gore's Alliance for Climate Protection.

But sceptics have also pointed to the amount of electricity used to power the speakers and lights, and the fuel spent on ferrying musicians and their equipment to the venues by plane and lorry.

Wall said: 'We are trying to minimise the carbon as much as possible. Most artists are coming from nearby areas. Madonna, for example, lives in London and will be performing at Wembley.'

He added: 'There are 3,000 concerts a year. We're doing 10, but touching 2 billion people about what I think is the biggest issue that's ever faced humanit
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