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Live Earth Will Make the World More Aware of the Crisis Facing the Earth, Hopes Al Gore

The supposedly wooden Al Gore, former US vice president and presently a high profile environmentalist, will be coming alive, almost literally, across the world Saturday next. He is behind the Live Earth program - a series of concerts of pop and rock music featuring various artists planned to take place on Saturday July 7, 2007 to promote action to confront the global warming crisis.

The concerts have the intent of bringing together 150 of the world's most popular music acts and drawing a worldwide audience of 2 billion people, making it one of the largest global events in history. The umbrella organization for the event is a new global movement under the name Save Our Selves (SOS).

It will begin at 1.10am British Summer Time in Sydney, Australia, then roll around the globe with concerts in Tokyo, Johannesburg, Shanghai, Hamburg, London's Wembley stadium, New York and finally, at 8pm, Rio de Janeiro's Copacabana beach. A special performance at the British Antarctic Survey Station in Antarctica will ensure all seven continents are included. There will be saturation coverage from TV, radio, the internet and at more than 6,000 parties in 119 countries.

Gore will use it to urge people to sign a seven-point pledge calling on governments to agree, within two years, an international treaty that cuts global warming pollution by 90 per cent in developed countries and by more than half worldwide. It also asks people to cut their own pollution, make their homes, businesses, schools and transport more energy efficient, and plant new trees and preserve forests.

The organizers are happy that China too has been roped in, despite its known reservation on the global warming issue.

Kevin Wall, the executive producer of Live Earth, said, We're on Chinese TV with 800 million people, ' he told The Observer. 'People often think on a parochial basis, so it's vital to be there. We've got to talk and make the whole world listen.

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