more and more diminished.” She stressed on the importance of accurate information on associated health risks that should be given to all smokers.
It was explained that while there was no law in the US, there is an European law in existence that bans misleading descriptions like ‘Light’ & ‘Mild’ on all cigarettes sold in the European union. Amanda Sandford, with the ‘Action on Smoking and Health,’ said that a previous research in the UK had supported findings of the study in US. She said, “It's not surprising that even though logically people know that all smoking is harmful, the power of marketing is such that many people would be conned into thinking the so-called lower tar or light brands are less dangerous. All cigarettes are deadly”