Navigation Links
Kylie generates awareness about mammography

Kylie minogue, the famous pop star knowing or unknowingly has generated awareness about breast cancer. Her may breast cancer ordeal resulted in 40% increase in women vouching for mammogram bookings.//

In the two weeks following the singer's announcement that she was to undergo surgery to have a lump removed, there were double the usual number of bookings from women aged 40-69 who had not previously been screened.

The study reported by the Australian Medical Association, has named this as the "Kylie effect". The report also states that this could be helpful to reduce breast cancer-related deaths.

Professor Simon Chapman of the University of Sydney said, "Health advocates should develop anticipatory strategies for responding to news coverage of celebrity illness.”

Gillian Batt, director of cancer information and support services for the NSW Cancer Council, said the impact of Minogue's ordeal was "quite incredible, particularly in the group that had never been screened before". "It reached people that the conventional methods of advertising and promotion hadn't reached," she said.

But she added that mammograms for women under 40 were not effective because of the composition of breast tissue. The 37-year-old singer discovered the lump herself.

Despite this, breast cancer screening is credited with lowering the number of deaths by 30per cent.

Mrs Batt said the research was encouraging because it showed there was not just an immediate spike in mammogram bookings. "Six weeks later those bookings were still up by a third," she said.

Professor Chapman said such publicity would usually require a huge campaign budget.

As per statistics more than 11,300 women are diagnosed with breast cancer in Australia each year. About 25 per cent of those women are younger than 49.

Therefore the “kylie effect” can save lot of lives, what if it’s a celebrity, it did pay !
br>
'"/>




Related medicine news :

1. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
2. Cancer Confusion over Kylie effect
3. Stem Cell Therapy Regenerates Heart Muscle In Heart Attack Patients
4. Body generates Antibiotic against Urinary Tract Infection
5. Right side of the brain helps in awareness
6. Indian Minister wanted Media to Propaganda HIV/AIDS awareness
7. Doctors take part in walk: a step towards creating diabetes awareness
8. AIDS awareness education for school children’
9. Indonesia to increase AIDS awareness
10. AIDS awareness calendar in Tamilnadu, India.
11. Medical Journals should create awareness on Child survival
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/24/2016)... ... May 24, 2016 , ... ... , Roberta Jordan is a Certified Nurse Midwife who was born and ... and then went on to complete her masters degree from the University of ...
(Date:5/24/2016)... Fullerton, California (PRWEB) , ... ... ... Solutions, a nationwide provider of communication enabled solutions and managed services today ... cloud software for the enterprise contact center market. , Altura, one of ...
(Date:5/24/2016)... ... ... Brunswick, New Jersey: This year marks Children’s Specialized Hospital ’s 125th anniversary of ... the hospital has themed the milestone “Hats Off” and kicked off the yearlong celebration ... May 21, at Johnson Park in Piscataway, New Jersey. , “Hats Off” ...
(Date:5/24/2016)... CA (PRWEB) , ... May 24, 2016 , ... Loma ... house the new adult hospital and expanded Children’s Hospital. Over 3,000 people looked on ... , Check out the event photo slidehsow. , During the program, Richard ...
(Date:5/24/2016)... ... May 24, 2016 , ... A newly released report reveals that improving life ... trusted resources, both in face-to-face interactions and online. In “Heard, Not Judged – Insights ... the creative use of mobile digital devices can be an effective tool to help ...
Breaking Medicine News(10 mins):
(Date:5/20/2016)... PUNE, India , May 20, 2016 /PRNewswire/ ... Professional Survey Report 2016 to Medical Devices of ... professional and in-depth survey on the current state ... basic overview of the industry like definitions, classifications, ... gives information about manufacturing process like Raw Material ...
(Date:5/20/2016)... ReportsnReports.com adds "Plaque Psoriasis ... research report with comprehensive information on the therapeutic ... comparative analysis at various stages, therapeutics assessment by ... administration (RoA) and molecule type, along with latest ... also reviews key players involved in the therapeutic ...
(Date:5/19/2016)... , May 19, 2016 According to a ... 2016-2017, G7 Countries, (U.S., Germany , ... Spain , and Japan )", published by ... 2021, at a CAGR of 13.9% from 2016 to 2021. ... Browse 14 market data Tables spread through 26 Pages and in-depth ...
Breaking Medicine Technology: