Navigation Links
Kylie generates awareness about mammography

Kylie minogue, the famous pop star knowing or unknowingly has generated awareness about breast cancer. Her may breast cancer ordeal resulted in 40% increase in women vouching for mammogram bookings.//

In the two weeks following the singer's announcement that she was to undergo surgery to have a lump removed, there were double the usual number of bookings from women aged 40-69 who had not previously been screened.

The study reported by the Australian Medical Association, has named this as the "Kylie effect". The report also states that this could be helpful to reduce breast cancer-related deaths.

Professor Simon Chapman of the University of Sydney said, "Health advocates should develop anticipatory strategies for responding to news coverage of celebrity illness.”

Gillian Batt, director of cancer information and support services for the NSW Cancer Council, said the impact of Minogue's ordeal was "quite incredible, particularly in the group that had never been screened before". "It reached people that the conventional methods of advertising and promotion hadn't reached," she said.

But she added that mammograms for women under 40 were not effective because of the composition of breast tissue. The 37-year-old singer discovered the lump herself.

Despite this, breast cancer screening is credited with lowering the number of deaths by 30per cent.

Mrs Batt said the research was encouraging because it showed there was not just an immediate spike in mammogram bookings. "Six weeks later those bookings were still up by a third," she said.

Professor Chapman said such publicity would usually require a huge campaign budget.

As per statistics more than 11,300 women are diagnosed with breast cancer in Australia each year. About 25 per cent of those women are younger than 49.

Therefore the “kylie effect” can save lot of lives, what if it’s a celebrity, it did pay !
br>
'"/>




Related medicine news :

1. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
2. Cancer Confusion over Kylie effect
3. Stem Cell Therapy Regenerates Heart Muscle In Heart Attack Patients
4. Body generates Antibiotic against Urinary Tract Infection
5. Right side of the brain helps in awareness
6. Indian Minister wanted Media to Propaganda HIV/AIDS awareness
7. Doctors take part in walk: a step towards creating diabetes awareness
8. AIDS awareness education for school children’
9. Indonesia to increase AIDS awareness
10. AIDS awareness calendar in Tamilnadu, India.
11. Medical Journals should create awareness on Child survival
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:12/8/2016)... Fla (PRWEB) , ... December 08, 2016 , ... ... smarter modes of access for customers and employees that are both engaging and ... 7 with Service Smart Technology, the software company revealed today its plans to ...
(Date:12/8/2016)... ... December 08, 2016 , ... ... development solutions for drugs, biologics and consumer health products, today announced that it ... up in 2006 as a non-profit organization to unite pharmaceutical and healthcare companies ...
(Date:12/8/2016)... ... 2016 , ... STAT courier is pleased to announce that due to customer ... are expanding their presence in Dallas. One of the most exciting parts for STAT ... to the Dallas and Forth Worth market. STAT takes pride in treating their employees ...
(Date:12/8/2016)... City, Ga (PRWEB) , ... December 08, 2016 ... ... moving as soon after surgery as possible. With this in mind, SIGVARIS has ... thrombosis (DVT or blood clot) during bed rest and provide the benefits of ...
(Date:12/8/2016)... , ... December 08, 2016 , ... Vida ... an $18M Series B led by Canvas Ventures . Other investors include Nokia ... scale its mobile platform to serve more consumers who are managing chronic conditions ...
Breaking Medicine News(10 mins):
(Date:12/8/2016)... 2016  EIP Pharma, LLC ( www.eippharma.com ) ... neflamapimod (previously code named VX-745), with the results ... that demonstrated significant Alzheimer,s disease relevant pharmacological activity.  ... Study 303 (6-week treatment) are the subject of ... (CTAD) scientific conference in San Diego, ...
(Date:12/8/2016)... Research and Markets has announced the addition of the ... ... global chromatography market to grow at a CAGR of 5.42% during the ... based on an in-depth market analysis with inputs from industry experts. The ... years. The report also includes a discussion of the key vendors operating ...
(Date:12/8/2016)... 8, 2016  Economic growth in the United States ... supply management executives in their December 2016 Semiannual Economic ... recovery that began in mid-2009, as indicated in the ... ® . The manufacturing sector is optimistic about growth ... manufacturing industries, and the non-manufacturing sector indicates that 14 ...
Breaking Medicine Technology: