Navigation Links
Kylie generates awareness about mammography

Kylie minogue, the famous pop star knowing or unknowingly has generated awareness about breast cancer. Her may breast cancer ordeal resulted in 40% increase in women vouching for mammogram bookings.//

In the two weeks following the singer's announcement that she was to undergo surgery to have a lump removed, there were double the usual number of bookings from women aged 40-69 who had not previously been screened.

The study reported by the Australian Medical Association, has named this as the "Kylie effect". The report also states that this could be helpful to reduce breast cancer-related deaths.

Professor Simon Chapman of the University of Sydney said, "Health advocates should develop anticipatory strategies for responding to news coverage of celebrity illness.”

Gillian Batt, director of cancer information and support services for the NSW Cancer Council, said the impact of Minogue's ordeal was "quite incredible, particularly in the group that had never been screened before". "It reached people that the conventional methods of advertising and promotion hadn't reached," she said.

But she added that mammograms for women under 40 were not effective because of the composition of breast tissue. The 37-year-old singer discovered the lump herself.

Despite this, breast cancer screening is credited with lowering the number of deaths by 30per cent.

Mrs Batt said the research was encouraging because it showed there was not just an immediate spike in mammogram bookings. "Six weeks later those bookings were still up by a third," she said.

Professor Chapman said such publicity would usually require a huge campaign budget.

As per statistics more than 11,300 women are diagnosed with breast cancer in Australia each year. About 25 per cent of those women are younger than 49.

Therefore the “kylie effect” can save lot of lives, what if it’s a celebrity, it did pay !
br>
'"/>




Related medicine news :

1. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
2. Cancer Confusion over Kylie effect
3. Stem Cell Therapy Regenerates Heart Muscle In Heart Attack Patients
4. Body generates Antibiotic against Urinary Tract Infection
5. Right side of the brain helps in awareness
6. Indian Minister wanted Media to Propaganda HIV/AIDS awareness
7. Doctors take part in walk: a step towards creating diabetes awareness
8. AIDS awareness education for school children’
9. Indonesia to increase AIDS awareness
10. AIDS awareness calendar in Tamilnadu, India.
11. Medical Journals should create awareness on Child survival
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/18/2017)... ... August 18, 2017 , ... More than 20,000 pairs of shoes made their ... to an ambitious venture that conjoined the passions of an NBA star, a Liberty ... Liberty community. These shoes will save lives from the rampant infections transmitted through the ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... a highly specialized asset-light logistics provider of complex transport solutions for mission-critical ... to purchase Unitrans International Corporation, a division of Roadrunner Transportation Systems, Inc. ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... of “Vision & Hearing,” advocating for active, healthy lifestyles and highlighting the importance ... for individuals with hearing impairments and shares the latest innovations in hearing aid ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... handheld devices. Through an educational webinar, they will present the line of epMotion ... to learn how easy you can automate everyday pipetting tasks. , Ideal for ...
(Date:8/18/2017)... ... August 18, 2017 , ... Hernandez Insurance ... to communities throughout the greater DC region, is inaugurating a “New Leash On ... local animals and training them to be companions for veterans in need. , ...
Breaking Medicine News(10 mins):
(Date:8/7/2017)... 7, 2017 Diplomat Pharmacy, Inc. (NYSE: ... as president, effective Aug. 7, 2017. ... to pursue other interests and will serve as president emeritus ... has served us in multiple leadership roles since he joined ... 2015 and has provided decisive, strategic leadership which continues to ...
(Date:8/4/2017)... CINCINNATI , Aug. 3, 2017  Agragen, ... science company active in the biopharmaceutical, nutraceutical, and ... its development of its lead drug candidates, AGR131.  ... a proinflammatory cytokine from the blood of patients ... psoriasis, and inflammatory bowel disease. ...
(Date:8/2/2017)... Ore. , Aug. 2, 2017  Life Flight Network ... Agreement. The agreement improves patient care and operational efficiency for ... Springfield , Cottage Grove , ... level medical transportation. PeaceHealth and Life Flight Network work collaboratively ... available during transport, or when a time sensitive emergency exists. ...
Breaking Medicine Technology: