Navigation Links
Kylie generates awareness about mammography

Kylie minogue, the famous pop star knowing or unknowingly has generated awareness about breast cancer. Her may breast cancer ordeal resulted in 40% increase in women vouching for mammogram bookings.//

In the two weeks following the singer's announcement that she was to undergo surgery to have a lump removed, there were double the usual number of bookings from women aged 40-69 who had not previously been screened.

The study reported by the Australian Medical Association, has named this as the "Kylie effect". The report also states that this could be helpful to reduce breast cancer-related deaths.

Professor Simon Chapman of the University of Sydney said, "Health advocates should develop anticipatory strategies for responding to news coverage of celebrity illness.”

Gillian Batt, director of cancer information and support services for the NSW Cancer Council, said the impact of Minogue's ordeal was "quite incredible, particularly in the group that had never been screened before". "It reached people that the conventional methods of advertising and promotion hadn't reached," she said.

But she added that mammograms for women under 40 were not effective because of the composition of breast tissue. The 37-year-old singer discovered the lump herself.

Despite this, breast cancer screening is credited with lowering the number of deaths by 30per cent.

Mrs Batt said the research was encouraging because it showed there was not just an immediate spike in mammogram bookings. "Six weeks later those bookings were still up by a third," she said.

Professor Chapman said such publicity would usually require a huge campaign budget.

As per statistics more than 11,300 women are diagnosed with breast cancer in Australia each year. About 25 per cent of those women are younger than 49.

Therefore the “kylie effect” can save lot of lives, what if it’s a celebrity, it did pay !

Related medicine news :

1. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
2. Cancer Confusion over Kylie effect
3. Stem Cell Therapy Regenerates Heart Muscle In Heart Attack Patients
4. Body generates Antibiotic against Urinary Tract Infection
5. Right side of the brain helps in awareness
6. Indian Minister wanted Media to Propaganda HIV/AIDS awareness
7. Doctors take part in walk: a step towards creating diabetes awareness
8. AIDS awareness education for school children’
9. Indonesia to increase AIDS awareness
10. AIDS awareness calendar in Tamilnadu, India.
11. Medical Journals should create awareness on Child survival
Post Your Comments:

(Date:11/27/2015)... , ... November 27, 2015 , ... ... an innovative online platform for mental health and wellness consultation, has collaborated with ... partnership will bridge the knowledge gap experienced by parents and bring advice from ...
(Date:11/27/2015)... ... November 27, 2015 , ... Dr. Thomas Dunlap and Dr. ... Tucker Bierbaum with Emergency Medicine at St., Joseph Health System’s Santa Rosa Memorial ... conditions present in similar ways and require time-critical intervention to avoid large area heart ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity ... have come together on Thanksgiving Day to share the things that they are ... the Serenity Point YouTube channel, patients displayed what they wrote on index cards, ...
(Date:11/26/2015)... ... November 26, 2015 , ... Somu Sivaramakrishnan announced ... franchise owner, Somu now offers travelers, value and care based Travel Services, including ... sales, as well as, cabin upgrades and special amenities such as, shore excursions, ...
(Date:11/26/2015)... ... , ... PRMA Plastic Surgery is updating their record books yet again with ... flap breast reconstruction surgery! , “What an accomplishment for the PRMA team, says ... it’s an honor to have served all of these women.” , PRMA is one ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... 25, 2015 ... the "Global Brain Monitoring Devices Market ... --> ) has announced the ... Devices Market 2015-2019" report to their ... ( ) has announced the addition ...
(Date:11/25/2015)... THOUSAND OAKS, Calif. , Nov. 25, 2015 /PRNewswire/ ... of a Biologics License Application (BLA) with ... Administration (FDA) for ABP 501, a biosimilar candidate to ... the first adalimumab biosimilar application submitted to the FDA ... biosimilar pathway. Sean E. Harper , M.D., ...
(Date:11/25/2015)... WOODBURY, N.Y. , Nov. 25, 2015  Linden ... access and optimizing treatment outcomes for patients suffering from ... its request for a Temporary Restraining Order (TRO) enjoining ... between the two companies. --> ... aggressively pursuing all of its legal options. ...
Breaking Medicine Technology: