Navigation Links
Junk Food Advertisements To Be Restricted In All Forms of Media

It is reported that the restrictions that are to be placed on advertising junk food are likely to extend well beyond television //to websites, computer games, cinemas, packaging, and school sponsorship. Reports also indicate that the proposals that were under discussion in Whitehall also include the use of loyalty cards in store, so that healthy foods could be promoted instead of junk food that normally contain high levels of salt, fat and sugar.

The measures are to be voluntary or compulsory depending on the response of the food industry. And is a part of a drive to reduce the ever-increasing levels of child obesity. The latest figures indicate that just under a third of children under 16 are overweight, and 17% are clinically obese. The government had promised in a ‘White paper’ it had published in late half of 2004, to take action against food manufacturers who target children if they do not come up with a satisfactory formula for self-regulation, before 2007.

The Food Standards Agency (FSA), which is leading the battle against junk food, has said that the proposals that were drawn up by media watchdog Ofcom, which include options that are based on restricting content, timing, sponsorship and volume of food and drink ads, are not enough and they should carry a full ban before the 9pm watershed.

Meanwhile on the other hand, the Institute of Practitioners in Advertising (IPA) says that a pre-9pm ban on advertising all high fat, salt and sugar foods will not solve the problem of obesity, but will mean a multimillion-pound loss of advertising revenue to broadcasters. Stating that FSA’s demands were sensationalist, misguided, and unjustified, they have come down heavily against them. The IPA questioned the FSA’s right to call for such a ban as it is a single policy group and stated that it does not have the remit to consider wider social issues, such as exercise as part of healthy living, and thereby questions their legitimacy on th e call for the ban.

Marina Palomba, a spokesperson for the IPA, said: "It is nonsense to accuse advertisers of making people fat, when some well-known food brands have been advertised on television for over 40 years. There is no such thing as bad food, only a bad diet. Obesity is about a calories in and calories out issue. And obesity levels have increased since playing fields have been sold off and compulsory sports removed from school curriculum’s."

The Ofcom public consultation will close on the 30th of June and the IPA will be making a submission by the deadline.
'"/>




Related medicine news :

1. Misleading Advertisements for Prescription Drugs
2. Madras High Court Disapproves of Comparative Advertisements
3. Advertisements Prompt Youth To Drink
4. Advertisements in High School Newspapers Encourage Students to Sport a Tan
5. The Naked Truth about AIDS. Advertisements Drive The Point Home in Black And White!
6. Advertisements to Assuage Bird Flu Concerns
7. Many Food Product Advertisements leave a bad taste in the mouth
8. Walkers Crisps Advertisements make Misleading Claims about Salt Content
9. Obesity Drug Advertisements Misleading Teens
10. Advertisements Telecast During Sexy Programmes are Most Often Forgotten
11. Moratorium Proposed on Advertisements of Newly Approved Drugs
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: