Navigation Links
Junk Food Advertisements To Be Restricted In All Forms of Media

It is reported that the restrictions that are to be placed on advertising junk food are likely to extend well beyond television //to websites, computer games, cinemas, packaging, and school sponsorship. Reports also indicate that the proposals that were under discussion in Whitehall also include the use of loyalty cards in store, so that healthy foods could be promoted instead of junk food that normally contain high levels of salt, fat and sugar.

The measures are to be voluntary or compulsory depending on the response of the food industry. And is a part of a drive to reduce the ever-increasing levels of child obesity. The latest figures indicate that just under a third of children under 16 are overweight, and 17% are clinically obese. The government had promised in a ‘White paper’ it had published in late half of 2004, to take action against food manufacturers who target children if they do not come up with a satisfactory formula for self-regulation, before 2007.

The Food Standards Agency (FSA), which is leading the battle against junk food, has said that the proposals that were drawn up by media watchdog Ofcom, which include options that are based on restricting content, timing, sponsorship and volume of food and drink ads, are not enough and they should carry a full ban before the 9pm watershed.

Meanwhile on the other hand, the Institute of Practitioners in Advertising (IPA) says that a pre-9pm ban on advertising all high fat, salt and sugar foods will not solve the problem of obesity, but will mean a multimillion-pound loss of advertising revenue to broadcasters. Stating that FSA’s demands were sensationalist, misguided, and unjustified, they have come down heavily against them. The IPA questioned the FSA’s right to call for such a ban as it is a single policy group and stated that it does not have the remit to consider wider social issues, such as exercise as part of healthy living, and thereby questions their legitimacy on th e call for the ban.

Marina Palomba, a spokesperson for the IPA, said: "It is nonsense to accuse advertisers of making people fat, when some well-known food brands have been advertised on television for over 40 years. There is no such thing as bad food, only a bad diet. Obesity is about a calories in and calories out issue. And obesity levels have increased since playing fields have been sold off and compulsory sports removed from school curriculum’s."

The Ofcom public consultation will close on the 30th of June and the IPA will be making a submission by the deadline.
'"/>




Related medicine news :

1. Misleading Advertisements for Prescription Drugs
2. Madras High Court Disapproves of Comparative Advertisements
3. Advertisements Prompt Youth To Drink
4. Advertisements in High School Newspapers Encourage Students to Sport a Tan
5. The Naked Truth about AIDS. Advertisements Drive The Point Home in Black And White!
6. Advertisements to Assuage Bird Flu Concerns
7. Many Food Product Advertisements leave a bad taste in the mouth
8. Walkers Crisps Advertisements make Misleading Claims about Salt Content
9. Obesity Drug Advertisements Misleading Teens
10. Advertisements Telecast During Sexy Programmes are Most Often Forgotten
11. Moratorium Proposed on Advertisements of Newly Approved Drugs
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/23/2019)... ... May 23, 2019 , ... Southern Illinois University School ... will address 58 SDM students receiving their doctor of dental medicine degrees at the ... Center Meridian Ballroom. The commencement ceremony can be viewed live on siue.edu/tv. , In ...
(Date:5/22/2019)... ... May 22, 2019 , ... Impact Advisors , ... industry, announced today that it has been named to Becker’s Hospital Review’s 150+ Top ... received this prestigious recognition. , “It is a great honor to ...
(Date:5/22/2019)... ... May 22, 2019 , ... Community VNA's telehealth ... and Q1 of 2019 due to the hyper-vigilance of the telehealth nursing staff ... this steep reduction in readmissions, Community VNA has achieved remarkable patient adherence rates ...
(Date:5/22/2019)... ... May 22, 2019 , ... Aspenti Health ™ was named the winner of ... The award was presented before a prestigious panel of national clinical laboratory leaders by ... College Conference in New Orleans on May 2, 2019, the largest gathering of ...
(Date:5/22/2019)... Calif. (PRWEB) , ... May 22, 2019 , ... ... of Avante Ultrasound, announced the implementation of a common management structure that aligns ... Ultra Solutions’ location in Ontario, Calif. has become Avante Ultrasound’s west coast operations ...
Breaking Medicine News(10 mins):
(Date:5/22/2019)... ... 2019 , ... A leading global health expert urged new Western University of ... health care successes and builds on them to make better lives for all the ... health at the University of Washington and Institute Director of the Institute for Health ...
(Date:5/22/2019)... ... 2019 , ... CBDNhance, a new player in the rapidly-growing ... designed to increase the benefits of CBD, especially for people seeking pain relief ... other natural ingredients that have been shown to help with CBD absorption and ...
(Date:5/22/2019)... ... May 22, 2019 , ... Americans can save more money on ... by PharmacyChecker.com which compared prices on the top-selling generic drugs. Eighty-eight percent of the ... medications; however, are far lower at Canadian and other international online pharmacies ...
Breaking Medicine Technology: