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Influence of Celebrities on Breast Cancer Awareness

New York’s Mayor Rudolph Giuliani was dropped out of senate race against Hillary Clinton after he was diagnosed of prostate cancer. The American Cancer Society, however, does not recommend screening for every man. It suggests that men be given information so that they can decide for themselves about screening for prostate cancer, said Dr Robert Smith of the American Cancer Society.

His Holiness the Dalai Lama's message, "Change only takes place through action", might very well have been the rallying call that galvanized the millions of women throughout the world to support the annual Breast Cancer Awareness month.

Dr George Lundberg, editor in chief of Medscape.com and former editor of JAMA has said that when celebrities were open about their illnesses, it often educated the public. Increasing public awareness of common diseases is good, but few celebrities publicize the most obvious messages on disease prevention. For example, no celebrity is yet talking about his or her high cholesterol and heart disease, drunken driving, or injury from not wearing seat belts.

Breast cancer awareness program in India: 80,000 new cases of breast cancer are diagnosed annually in India. Cancer Patients Aid and Association (CPAA), is an organization helping poor and needy cancer patients in India. The organization was founded 31 years ago, with the main aim of helping economically poor cancer patients. One of the main hurdles for cancer treatment in India is lack of awareness on what causes cancer, how it can be prevented and the importance of early detection in effecting a cure.

To overcome this problem CPAA has started various departments for awareness, Early Detection, Insurance and Rehabilitation. The CPAA offers various help to patients which include providing donations in kind (utensils, clothes toys), accommodation, diet supplements and food grains, special investigations (CT Scan, MRI), blood requirements, transportatio
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