Navigation Links
Indian Incense Invades American Senses

Washington: Walk into Lake Forest Mall, White Flint Mall or any other mall in America and the aroma that wafts into your senses is indelibly Indian//.

This is Indian incense at its zenith, and there is no mistaking the aroma of sandalwood, jasmine or the heady champa.

"We are importing agarbattis (incense sticks) from India on a large scale," says Martha Rodman at the Next store. "I think that incense sticks have actually appealed to the West because they are not cumbersome, there is no liquid, there is only ash and it is so easy to handle.”

She adds:” Aromatherapy is an experience in America and we are continuously looking at products that will offer satisfaction to a wide range of customers. We are happy when people walk up to us and say `What scent is that? Could I buy it?'"

Obviously, incense today has come way beyond just purposes of ritual and worship - their traditional use in India. It is being used by people of various nations and homes are becoming used to the act of burning incense.

Incense sticks from Bangalore, Mysore and Pondicherry's Aurobindo Ashram seem to be clear favorites in shops and stores. ITC's agarbattis too seem to be well packaged. The Rs.10 billion agarbatti industry has reportedly been growing at three to four percent every year.

"The use of incense was very common in olden times," says David Stern, a theologian. "It was employed for profane purposes as an antidote to the lassitude caused by very great heat, as perfumes are now used. Mention of its introduction into pagan worship is made by classical writers, but today it has brought people together."

"Indian incense offers a physical, psychological and spiritual link between our tangible world and the intangible realms beyond our senses," says Stern.

Madhu Puri, a housewife who lights it every day, says: "Indian incense, with its sweet-smelling perfume and high-ascending smoke, is typical of p rayer, which enkindles in the heart a certain cosmic sense of balance."

Obviously for consumers in America, Indian incense produces an agreeable scent.

"But more important, as the smoke rises from the incense burned by men and women, their consciousness rides the smoke and blends with the divine emanations of cosmic light, allowing a brief spiritual attuning with the Divine Consciousness," says Stern who appreciates the invasion of Indian incense.

(Source: IANS)
'"/>




Related medicine news :

1. Indian Prime Minister has successful Knee Replacement Surgery
2. Development of AIDS vaccine -- Chiron Corp in talks with four Indian cos
3. Indian Doctor granted US patent on organ regeneration
4. Heart attack kills one in every 10 Indians
5. Indian Cherry: Richest Source of Vitiamin C
6. Indian Nationals with Foreign Medical Degrees can now practice in India
7. An Indian Bride with signs of SARS
8. Are Indians aware of SARS ?
9. Indians Stay Away from Coke, Pepsi After Toxin Scare
10. Indian pharma industry upbeat on WTO drug deal
11. Indian Treatment for Iraqi Babies
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/19/2017)... ... August 19, 2017 , ... Praeclarus ... breastfeeding mothers. These illustrations show the diversity of the breastfeeding mothers, using ... wide range of sizes. These illustrations are also available on tote bags, notepads, ...
(Date:8/18/2017)... ... August 19, 2017 , ... ... Thailand presided over the Amazing Thailand Health and Wellness Tourism Showcase 2017 yesterday, ... Noppadon Pakprot, Deputy Governor for Tourism Products and Business at TAT said, “Thailand ...
(Date:8/18/2017)... York, NY (PRWEB) , ... August 18, 2017 ... ... launch of this summer’s edition of “Vision & Hearing,” advocating for active, healthy ... campaign focuses on resources available for individuals with hearing impairments and shares the ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... and asset protection assistance to communities in North-Central West Virginia, is embarking on ... to at-risk boys in the area. , The Chestnut Mountain Ranch (CMR) is ...
(Date:8/18/2017)... ... ... The Golseth Agency, a Texas based insurance management and financial planning assistance ... campaign organized to provide support to Christina Upchurch and her two children after the ... children returned from out of town to find her husband passed away and their ...
Breaking Medicine News(10 mins):
(Date:8/10/2017)... Colo. , Aug. 10, 2017  Physical Rehabilitation Network ... located in Lakewood, Colorado . The reputable ... Jeff Lipkin , PT, DPT with his staff of four ... University of Pittsburgh and brings over 10 years of experience ... Belmar PT marks the 10th PRN clinic in ...
(Date:8/7/2017)... Md. , Aug. 7, 2017 ... healthcare member acquisition, retention, and engagement, announced the ... of Strategy and Product Development, effective as of ... consulting and technology implementation strategy for our clients. ... of experience in consulting and business analytics within ...
(Date:8/7/2017)... Inc. (NYSE: DPLO), the nation,s largest independent specialty pharmacy, announced ... comparisons, unless otherwise noted, are to the quarter ended June ... Quarter 2017 Highlights include: Revenue of ... Total prescriptions dispensed of 220,000, compared to ... Gross profit per prescription dispensed of ...
Breaking Medicine Technology: