Navigation Links
Indian Incense Invades American Senses

Washington: Walk into Lake Forest Mall, White Flint Mall or any other mall in America and the aroma that wafts into your senses is indelibly Indian//.

This is Indian incense at its zenith, and there is no mistaking the aroma of sandalwood, jasmine or the heady champa.

"We are importing agarbattis (incense sticks) from India on a large scale," says Martha Rodman at the Next store. "I think that incense sticks have actually appealed to the West because they are not cumbersome, there is no liquid, there is only ash and it is so easy to handle.”

She adds:” Aromatherapy is an experience in America and we are continuously looking at products that will offer satisfaction to a wide range of customers. We are happy when people walk up to us and say `What scent is that? Could I buy it?'"

Obviously, incense today has come way beyond just purposes of ritual and worship - their traditional use in India. It is being used by people of various nations and homes are becoming used to the act of burning incense.

Incense sticks from Bangalore, Mysore and Pondicherry's Aurobindo Ashram seem to be clear favorites in shops and stores. ITC's agarbattis too seem to be well packaged. The Rs.10 billion agarbatti industry has reportedly been growing at three to four percent every year.

"The use of incense was very common in olden times," says David Stern, a theologian. "It was employed for profane purposes as an antidote to the lassitude caused by very great heat, as perfumes are now used. Mention of its introduction into pagan worship is made by classical writers, but today it has brought people together."

"Indian incense offers a physical, psychological and spiritual link between our tangible world and the intangible realms beyond our senses," says Stern.

Madhu Puri, a housewife who lights it every day, says: "Indian incense, with its sweet-smelling perfume and high-ascending smoke, is typical of p rayer, which enkindles in the heart a certain cosmic sense of balance."

Obviously for consumers in America, Indian incense produces an agreeable scent.

"But more important, as the smoke rises from the incense burned by men and women, their consciousness rides the smoke and blends with the divine emanations of cosmic light, allowing a brief spiritual attuning with the Divine Consciousness," says Stern who appreciates the invasion of Indian incense.

(Source: IANS)
'"/>




Related medicine news :

1. Indian Prime Minister has successful Knee Replacement Surgery
2. Development of AIDS vaccine -- Chiron Corp in talks with four Indian cos
3. Indian Doctor granted US patent on organ regeneration
4. Heart attack kills one in every 10 Indians
5. Indian Cherry: Richest Source of Vitiamin C
6. Indian Nationals with Foreign Medical Degrees can now practice in India
7. An Indian Bride with signs of SARS
8. Are Indians aware of SARS ?
9. Indians Stay Away from Coke, Pepsi After Toxin Scare
10. Indian pharma industry upbeat on WTO drug deal
11. Indian Treatment for Iraqi Babies
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... ... fertility once they have been diagnosed with endometriosis. These women need a treatment ... also require a comprehensive approach that can help for preservation of fertility and ...
(Date:6/25/2016)... TX (PRWEB) , ... June 25, 2016 , ... Austin ... of the American College of Mohs Surgery and to Dr. Russell Peckham for medical ... and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery ...
(Date:6/25/2016)... Aliso Viejo, California (PRWEB) , ... June 25, 2016 , ... ... preset to fit their specific project," said Christina Austin - CEO of Pixel Film ... all fully customizable and all within Final Cut Pro X . Simply select ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary of ... award to iHire in recognition of their exemplary accomplishments in worksite health promotion. , ... Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... Ontario , June 27, 2016  VMS Rehab ... Company,s Board will take whatever measures required to build ... Company,s stock which is currently listed on the OTC ... Wexler, Company Chairman and CEO, "We are seeing an ... difficult to understand, not only by the Company, but ...
(Date:6/24/2016)... June 24, 2016   Bay Area Lyme ... Dean Center for Tick Borne Illness , ... Rehabilitation, MIT Hacking Medicine, University of California, Berkeley, ... announced the five finalists of Lyme Innovation ... More than 100 scientists, clinicians, researchers, entrepreneurs, and ...
(Date:6/24/2016)... CLEMENTE, Calif. , June 24, 2016  American Respiratory Labs ... company, is now able to perform sophisticated lung assessments in patients, ... Technologies , Inc. Patients are no longer limited ... ndd,s EasyOne PRO ® , ARL patients like Jeanne R. of ... done in the comfort of her own home. ...
Breaking Medicine Technology: