Navigation Links
Indian Incense Invades American Senses

Washington: Walk into Lake Forest Mall, White Flint Mall or any other mall in America and the aroma that wafts into your senses is indelibly Indian//.

This is Indian incense at its zenith, and there is no mistaking the aroma of sandalwood, jasmine or the heady champa.

"We are importing agarbattis (incense sticks) from India on a large scale," says Martha Rodman at the Next store. "I think that incense sticks have actually appealed to the West because they are not cumbersome, there is no liquid, there is only ash and it is so easy to handle.”

She adds:” Aromatherapy is an experience in America and we are continuously looking at products that will offer satisfaction to a wide range of customers. We are happy when people walk up to us and say `What scent is that? Could I buy it?'"

Obviously, incense today has come way beyond just purposes of ritual and worship - their traditional use in India. It is being used by people of various nations and homes are becoming used to the act of burning incense.

Incense sticks from Bangalore, Mysore and Pondicherry's Aurobindo Ashram seem to be clear favorites in shops and stores. ITC's agarbattis too seem to be well packaged. The Rs.10 billion agarbatti industry has reportedly been growing at three to four percent every year.

"The use of incense was very common in olden times," says David Stern, a theologian. "It was employed for profane purposes as an antidote to the lassitude caused by very great heat, as perfumes are now used. Mention of its introduction into pagan worship is made by classical writers, but today it has brought people together."

"Indian incense offers a physical, psychological and spiritual link between our tangible world and the intangible realms beyond our senses," says Stern.

Madhu Puri, a housewife who lights it every day, says: "Indian incense, with its sweet-smelling perfume and high-ascending smoke, is typical of p rayer, which enkindles in the heart a certain cosmic sense of balance."

Obviously for consumers in America, Indian incense produces an agreeable scent.

"But more important, as the smoke rises from the incense burned by men and women, their consciousness rides the smoke and blends with the divine emanations of cosmic light, allowing a brief spiritual attuning with the Divine Consciousness," says Stern who appreciates the invasion of Indian incense.

(Source: IANS)

Related medicine news :

1. Indian Prime Minister has successful Knee Replacement Surgery
2. Development of AIDS vaccine -- Chiron Corp in talks with four Indian cos
3. Indian Doctor granted US patent on organ regeneration
4. Heart attack kills one in every 10 Indians
5. Indian Cherry: Richest Source of Vitiamin C
6. Indian Nationals with Foreign Medical Degrees can now practice in India
7. An Indian Bride with signs of SARS
8. Are Indians aware of SARS ?
9. Indians Stay Away from Coke, Pepsi After Toxin Scare
10. Indian pharma industry upbeat on WTO drug deal
11. Indian Treatment for Iraqi Babies
Post Your Comments:

(Date:11/26/2015)... ... November 26, 2015 , ... ... for mental health and wellness consultation, has collaborated with Women’s Web – ... their reader’s queries on topics on mental and emotional well-being relationship, life ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... where preparing the perfect dish and pleasing the palates of attendees is of ... bringing a dish to a seasonal get-together, give these recipes a try this ...
(Date:11/25/2015)... ... November 25, 2015 , ... Dr. John Pierce, Medical Director ... about hair loss treatment with the Capillus272™ Pro laser therapy cap. FDA cleared for ... and fuller hair, without the need for surgery, prescription pills, or topical foams. ...
(Date:11/25/2015)... ... November 25, 2015 , ... According to an article published November ... more widely heralded as a breakthrough for performing hernia repairs. The article explains that ... surgery is that it can greatly reduce the pain that a patient might otherwise ...
(Date:11/25/2015)... Raton, Florida (PRWEB) , ... November 25, 2015 ... ... diagnostic testing for physicians and athletic programs, launches new Wimbledon Athletics ... importance of testing young athletes for unsuspected cardiac abnormalities. About 2,000 people under ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... , Nov. 25, 2015  Amgen (NASDAQ: ... License Application (BLA) with the United States ... ABP 501, a biosimilar candidate to Humira ® ... biosimilar application submitted to the FDA and represents Amgen,s ... Sean E. Harper , M.D., executive vice president ...
(Date:11/25/2015)... , Nov. 25, 2015  Linden Care, LLC, ... optimizing treatment outcomes for patients suffering from chronic pain, ... for a Temporary Restraining Order (TRO) enjoining Express Scripts ... two companies. --> --> ... all of its legal options. --> ...
(Date:11/25/2015)... 25, 2015 On Tuesday, November 24, ... trial against Wright Medical Technology, Inc. for product ... metal-on-metal hip implant device, awarded $11 million in ... week trial and three days of deliberations, the ... was defectively designed and unreasonably dangerous, and that ...
Breaking Medicine Technology: