Navigation Links
Indian Incense Invades American Senses

Washington: Walk into Lake Forest Mall, White Flint Mall or any other mall in America and the aroma that wafts into your senses is indelibly Indian//.

This is Indian incense at its zenith, and there is no mistaking the aroma of sandalwood, jasmine or the heady champa.

"We are importing agarbattis (incense sticks) from India on a large scale," says Martha Rodman at the Next store. "I think that incense sticks have actually appealed to the West because they are not cumbersome, there is no liquid, there is only ash and it is so easy to handle.”

She adds:” Aromatherapy is an experience in America and we are continuously looking at products that will offer satisfaction to a wide range of customers. We are happy when people walk up to us and say `What scent is that? Could I buy it?'"

Obviously, incense today has come way beyond just purposes of ritual and worship - their traditional use in India. It is being used by people of various nations and homes are becoming used to the act of burning incense.

Incense sticks from Bangalore, Mysore and Pondicherry's Aurobindo Ashram seem to be clear favorites in shops and stores. ITC's agarbattis too seem to be well packaged. The Rs.10 billion agarbatti industry has reportedly been growing at three to four percent every year.

"The use of incense was very common in olden times," says David Stern, a theologian. "It was employed for profane purposes as an antidote to the lassitude caused by very great heat, as perfumes are now used. Mention of its introduction into pagan worship is made by classical writers, but today it has brought people together."

"Indian incense offers a physical, psychological and spiritual link between our tangible world and the intangible realms beyond our senses," says Stern.

Madhu Puri, a housewife who lights it every day, says: "Indian incense, with its sweet-smelling perfume and high-ascending smoke, is typical of p rayer, which enkindles in the heart a certain cosmic sense of balance."

Obviously for consumers in America, Indian incense produces an agreeable scent.

"But more important, as the smoke rises from the incense burned by men and women, their consciousness rides the smoke and blends with the divine emanations of cosmic light, allowing a brief spiritual attuning with the Divine Consciousness," says Stern who appreciates the invasion of Indian incense.

(Source: IANS)
'"/>




Related medicine news :

1. Indian Prime Minister has successful Knee Replacement Surgery
2. Development of AIDS vaccine -- Chiron Corp in talks with four Indian cos
3. Indian Doctor granted US patent on organ regeneration
4. Heart attack kills one in every 10 Indians
5. Indian Cherry: Richest Source of Vitiamin C
6. Indian Nationals with Foreign Medical Degrees can now practice in India
7. An Indian Bride with signs of SARS
8. Are Indians aware of SARS ?
9. Indians Stay Away from Coke, Pepsi After Toxin Scare
10. Indian pharma industry upbeat on WTO drug deal
11. Indian Treatment for Iraqi Babies
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... NJ (PRWEB) , ... October 13, 2017 , ... Global ... at scenic Alexandria Park in Milford, NJ. This free event, sponsored by Global ... physical activity. The fun run is geared towards children of all ages; it ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader in ... awarded a contract by the Center for Medicare and Medicaid Services (CMS). The ... enterprise use of Agile methodologies in a consistent and high value manner across ...
(Date:10/12/2017)... , ... October 12, 2017 , ... ... services for healthcare compliance program management, will showcase a range of technology and ... for Assisted Living (NCAL) Convention and Expo to be held October 14–18, 2017 ...
(Date:10/12/2017)... ... 2017 , ... The company has developed a suite of ... authorities worldwide. From Children’s to Adults 50+, every formula has been developed by ... , These products are also: Gluten Free, Non-GMO, Vegan, Soy Free, Non-Dairy*, Preservative ...
(Date:10/12/2017)... ... October 12, 2017 , ... Asante, ... post-acute health care, have expanded their existing home health joint venture through an ... has been operating a joint venture home health company with Asante, delivering clinically ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... Halo Labs announces the European launch of their new ... at MIBio 2017 in Cambridge, U.K on ... in biopharmaceutical samples with unprecedented speed and sensitivity while using far ... Membrane Imaging. ... particle analysis system ...
(Date:9/27/2017)... NEW YORK , Sept. 27, 2017  DarioHealth Corp. ... big data solutions, today announced that its MyDario product is expected to ... TV listings for when The Dr. Oz Show airs in your area: ... The nine-time Emmy award-winning, ... ...
(Date:9/22/2017)... AVACEN Medical (AVACEN) announced that its CE-Marked ... those with the widespread pain associated with fibromyalgia in ... Essex, England commented, "I had ... no sleep at all, tremendous pain, with every movement ... [the AVACEN 100] enough, how this has and is ...
Breaking Medicine Technology: