Navigation Links
Indian Incense Invades American Senses

Washington: Walk into Lake Forest Mall, White Flint Mall or any other mall in America and the aroma that wafts into your senses is indelibly Indian//.

This is Indian incense at its zenith, and there is no mistaking the aroma of sandalwood, jasmine or the heady champa.

"We are importing agarbattis (incense sticks) from India on a large scale," says Martha Rodman at the Next store. "I think that incense sticks have actually appealed to the West because they are not cumbersome, there is no liquid, there is only ash and it is so easy to handle.”

She adds:” Aromatherapy is an experience in America and we are continuously looking at products that will offer satisfaction to a wide range of customers. We are happy when people walk up to us and say `What scent is that? Could I buy it?'"

Obviously, incense today has come way beyond just purposes of ritual and worship - their traditional use in India. It is being used by people of various nations and homes are becoming used to the act of burning incense.

Incense sticks from Bangalore, Mysore and Pondicherry's Aurobindo Ashram seem to be clear favorites in shops and stores. ITC's agarbattis too seem to be well packaged. The Rs.10 billion agarbatti industry has reportedly been growing at three to four percent every year.

"The use of incense was very common in olden times," says David Stern, a theologian. "It was employed for profane purposes as an antidote to the lassitude caused by very great heat, as perfumes are now used. Mention of its introduction into pagan worship is made by classical writers, but today it has brought people together."

"Indian incense offers a physical, psychological and spiritual link between our tangible world and the intangible realms beyond our senses," says Stern.

Madhu Puri, a housewife who lights it every day, says: "Indian incense, with its sweet-smelling perfume and high-ascending smoke, is typical of p rayer, which enkindles in the heart a certain cosmic sense of balance."

Obviously for consumers in America, Indian incense produces an agreeable scent.

"But more important, as the smoke rises from the incense burned by men and women, their consciousness rides the smoke and blends with the divine emanations of cosmic light, allowing a brief spiritual attuning with the Divine Consciousness," says Stern who appreciates the invasion of Indian incense.

(Source: IANS)

Related medicine news :

1. Indian Prime Minister has successful Knee Replacement Surgery
2. Development of AIDS vaccine -- Chiron Corp in talks with four Indian cos
3. Indian Doctor granted US patent on organ regeneration
4. Heart attack kills one in every 10 Indians
5. Indian Cherry: Richest Source of Vitiamin C
6. Indian Nationals with Foreign Medical Degrees can now practice in India
7. An Indian Bride with signs of SARS
8. Are Indians aware of SARS ?
9. Indians Stay Away from Coke, Pepsi After Toxin Scare
10. Indian pharma industry upbeat on WTO drug deal
11. Indian Treatment for Iraqi Babies
Post Your Comments:

(Date:6/26/2016)... ... , ... Quality metrics are proliferating in cancer care, and are derived from ... of the beholder, according to experts who offered insights and commentary in the current ... For the full issue, click here . , For the American Society of ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified ... be personalized through a fitness app. The fitness app plans to fix the two major ... only offer a one size fits all type program , They don’t eliminate ...
(Date:6/25/2016)... ... ... closing of Bruton Memorial Library on June 21 due to a possible lice infestation, as ... of head lice: the parasite’s ability to live away from a human host, and to ... one in the event that lice have simply gotten out of control. , As lice ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson has ... he has implemented orthobiologic procedures as a method for treating his patients. The ... first doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons use ...
(Date:6/24/2016)... ... , ... Those who have experienced traumatic events may suffer from a complex ... as drug or alcohol abuse, as a coping mechanism. To avoid this pain and ... a traumatic event. , Trauma sufferers tend to feel a range of emotions, from ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... the "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural ... Structural electronics involves electronic and/or ... protective structures, replacing dumb structures such as vehicle ...
(Date:6/24/2016)... Research and Markets has announced the addition of ... report to their offering. ... The World Market for Companion Diagnostics covers the world market ... the report includes the following: , World ... Region (N. America, EU, ROW), 2015-2020 , World IVD ...
(Date:6/24/2016)... 24, 2016  Arkis BioSciences, a leading innovator ... more durable cerebrospinal fluid treatments, today announced it ... funding is led by Innova Memphis, followed by ... private investors.  Arkis, new financing will accelerate the ... market release of its in-licensed Endexo® technology. ...
Breaking Medicine Technology: