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Indian Fashion Beckons International Models

With India making its presence felt on the world fashion map, it is attracting international models who are not only eager to walk the ramp here but also try their luck in Bollywood.

Over the years Indian fashion matured as designers stopped copying Western motifs blindly. India emerged as a country exhibiting innovative silhouettes as well as becoming a profitable business destination for international buyers.

Indian fashion designers have also started showcasing their clothes in top international fashion weeks with Manish Malhotra, Sabyasachi Mukherjee, Rohit Bal, Manish Arora, J.J. Valaya and others participating in London, Paris, Milan and the Middle East.

The growing exposure has led to a degree of international recognition that has attracted models from other countries.

Six international models from Britain, Czech Republic, Brazil and Sri Lanka took part in the model auditions held in New Delhi for the Delhi Fashion Week, which will be held in the capital from Sep 5-9 and will see designers flaunt their Spring/Summer 2008 line.

Three of the international models made it to the shortlist of 18 candidates - of these 10 will be selected.

"This shows that not only are the Indian making it big globally but now Indian fashion has become a global brand," ace designer Suneet Varma told IANS.

"International models won't come to India if the country has nothing to offer to them. They get a lot of exposure and are here because they can take back something from our country."

The international models reckon India to be fast becoming a top fashion destination of the world. They feel that working here will help them not only in gaining knowledge about this country's fashion but also provide their career an added boost.

"It's a great experience to work in India as in Europe Indian fashion is very respected," said Barbora Brabcova of the Czech Republic
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