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Indian Designers show lot of Talent

According to a buyer at the American chain of Saks Fifth Avenue stores Indian fashion designer show a lot of talent// is open to joint development of designer wear garments.

"I was very astonished and impressed by the way young people are designing here. It's very international and there is a thought of India in their work which is very beautiful," said Lily Amir Arjomand, general merchandise manager for Style Avenue Middle East, the official licensee of Saks Fifth Avenue for the region, who is here for the Wills Lifestyle India Fashion Week that began Wednesday.

However, doing business with India is a while off for a variety of reasons.

"I certainly will consider maybe doing special projects in future with FDCI (Fashion Design Council of India that has organised the fashion week). Something that would be suitable for Dubai and would be of a standard and quality that Saks Fifth Avenue would accept," Arjomand told IANS in an interview.

"We are very open-minded. I would go for a beautiful design that is very well executed. I would look at the quality of the fabric, the production values, the shapes, the cuts - everything matching what we look for in Europe and the US," added Arjomand, an Iranian by birth.

Would that also mean joint development of ensembles?

"Absolutely. Whatever opportunities present themselves, we will look at them," she said.

Even so, whatever is purchased would be for the Middle East and not the US.

"We buy for what our local customer needs in Dubai and for international travellers who shop in Dubai. What the customer wants in the US or Europe is not necessarily the same.

"People in New York, for example, want clothing that is more tailored, that is more sober and discreet. People in the Middle East like more colours - more joyous outfits and more flattering for a woman and with lots of embellishments on them," Arjomand explained.

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