The Minister of Tourism and Culture Smt. Ambika Soni has informed the Rajya Sabha that the Ministry is promoting India as a Global Health Care Destination. In a written// reply she said, to attract more foreign tourist to the country Ministry of Tourism in collaboration with the Ministry of Health has already taken the following measures to promote Medial Tourism:
i) Indian Healthcare Federation, a Non-Governmental Organization affiliated to the Confederation of Indian Industry, on advice by Government, has prepared a guide on select Indian hospitals of the country for health tourism purposes. It has been placed on Ministry’s website www.incredibleindia.org for wider publicity.
ii) Brochure, CDs and other publicity material to promote Medical and health tourism has been produced by the Ministry of Tourism and has been widely circulated for publicity in target markets.
iii) Medical and health tourism has been specifically promoted at various international platforms such as World Travel Mart, London, ITB, Berlin.
iv) A new category of ‘Medical Visa’ has been introduced, which can be given for specific purpose to foreign tourist coming to Indian for medical treatment.
v) Guidelines for accreditation of Ayurvedic and Panchkarma Centres have been circulated to all State Governments for implementation. These have been placed on Ministry of Tourism’s website www.incredibleindia.org for wider publicity.
vi) Yoga/Ayurveda/Wellness has been promoted over the last two years in the print, electronic, internet and outdoor medium under the Ministry of Tourism’s Incredible India Campaign”.
vii) Brochures & CDs on Body, Mind and Soul covering the traditional system of medicine have been produced and circulated extensively by Ministry of Tourism.
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