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Himachal Pradesh Launches Strawberry Wine

After apple and plum, now strawberry wine will add variety from Himachal Pradesh.//

The strawberry wine was launched Wednesday at the Horticulture Produce Marketing Corp's (HPMC) juice and wine processing plant in Mandi district, 180 km from here.

The new wine was produced after year-long research by experts and will be called Kalpa wine, named after the tribal town Kalpa in Kinnaur district, which produces some of the best wines in the country.

"We have received a large order for the new product from the governments of Goa and Kerala," said C.R.B. Lalit, the company's managing director.

HPMC has outlets in all Indian metropolitan cities to sell its processed and varied fruits, juice and wine products.

"The alcohol content of Kalpa wine is pretty low," said Lalit.

The price for a 750 ml strawberry wine bottle is Rs.200, after a discount of 25 percent.

The discount would continue for some months to help promoting the sales of this new product, said a HPMC official.


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