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High Demand for Weight Mgmt Product in European Pharmacies

Following completion of an exclusive Distribution Agreement with Laboratoire Physcience, France, for the rights to market LTP's satiety ingredient Olibra(R)//, as a single dose mini-shot, in France, Belgium, Spain, and Portugal, Physcience has successfully launched its Slim 10/10 product into these markets.

‘This is our most successful ever product launch into the French market, we have never seen such a success,’ says Jean Saint-Cricq, CEO Laboratoire Physcience. ‘During the quarter January/March 2006, Nielsen data has positioned Slim 10/10 as the lead product in terms of demand within the weight management category, throughout French pharmacies.

‘We have had such a positive response to Slim 10/10, from Health Professionals, Journalists and the trade sector. Our extensive above and below the line marketing support for the launch of Slim 10/10, including National TV campaigns throughout the whole of the launch period, has created high visibility & awareness of the brand.’

Slim 10/10 was successfully introduced in three other European countries: to date, Slim 10/10 is on shelf in 1600 pharmacies in Spain and at key retailers such as El Corte Ingles, in 1200 pharmacies in Belgium and in 400 pharmacies in Portugal.

Slim 10/10(TM) is a single effective 7.5g dose of Olibra(R), a natural ingredient, which can be safely taken orally, or added to normal food, taken at breakfast and/or lunch. The single dose product is packed in convenient strips for easy use.

LTP's functional food ingredient, Olibra(R), which addresses weight management, is derived from palm oil and oat oil. When applied as a food ingredient, the product has a scientifically substantiated effect of prolonging the feeling of fullness, resulting in significant reductions in energy intake at subsequent meals.

Source: PTI nes
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