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HIV Awareness Increases as Condoms are Distributed in Gujarat Theatres Screening Porn Films

ers or sold at the ticket counter. In some theatres, messages regarding safe sex are printed on the back of the tickets and short films on the subject are screened before the shows. To make condoms easily available at any time of day, social workers have also roped in small shops selling tobacco products outside the cinemas.

The move has paid off. Mr Prajapati said: "People now don't hesitate to buy condoms from the ticket counter or the tobacco shop. "Many times they come and talk to our social workers about sexually-transmitted diseases, seek advice on treatment and where to get it and now some of them even attend our group meetings." Another NGO involved in the project, the Shri Ramkrishna Charitable Trust, has taken it one step further and made condoms available at some barber shops as well.

Campaigners see buying condoms freely as a great step forward in a society which still regards sex as a taboo subject to be dealt with behind closed doors only. In fact, two months ago, the neighbouring state of Maharashtra banned sex education in schools after some legislators protested it would corrupt young minds. But as this experiment in Gujarat shows, with authorities trying out new ways and methods of spreading the message to the masses, more people seem to be listening.


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