Navigation Links
From Excitement To Health - Coke To Serve All

Aiming to increase its presence in the Indian market and gain wider acceptability, soft drink giant Coca Cola has decided to add a punch of health// to its India portfolio, possibly by early next year.

‘We are looking at offering total beverage solutions in the non-alcohol segment. This would include not only carbonated drinks but also juices and health-based products,’ Coca Cola India chief Atul Singh told PTI here.

Looking at growing health consciousness as an ‘opportunity’ to expand, Coke, which is striving to reverse the declining sales and profitability, is going to match rival Pepsi in terms of offering a complete spectrum of beverages but says no to snacks, a factor that has contributed to good showing by its competitor.

‘We are currently an impulse driven brand, focussed around excitement. Now we would like to enlarge this and appeal on health factors as well,’ Singh said.

On the timing of the new launches, he said it could be by the ‘early part of next year’.

Enlargement of the product basket in the ‘focussed Indian market’ in tandem with aggressive advertisement campaign for each of its drink and a streamlined distribution and marketing strategy appears to the solution for Singh, who has been brought in from China quite recently to bring back the fortunes for the Atlanta-based cola giant.

The company has formed a 'health and wellness board' for advice on the health products. This includes eminent doctors, dieticians, food scientists and nutritionists.

Source: PI News
'"/>




Page: 1

Related medicine news :

1. Disney in Trouble? Negative Excitement in Disneyland, Paris
2. Startling Expose – Physicians Often Have No Regular Source Of Health Car
3. Want a Healthy brew? Have some Tea!
4. Healthcare sector is now a multi billion-dollar industry in India
5. Exclusive breast-feeding advised for six months in infants recommends World Health Organization
6. Health at heights
7. Health Officials Recommend Flu Vaccine
8. Slightly High BP Poses Health Risk
9. Unsatisfactory Grade On Womens Health Issues
10. Iodex goes to SmithKline Beecham consumer Healthcare
11. Healthy Medicine Or Harmful Intoxicant?
Post Your Comments:
*Name:
*Comment:
*Email:
TAG: From Excitement Health Coke Serve All

(Date:1/22/2015)... Minn. (PRWEB) January 22, 2015 Blue Cross ... those Minnesotans who exemplify what it means to “Live Fearless.” ... chance for people to share their stories about how they ... or simply inspired others by living in the moment. By ...
(Date:1/22/2015)... 2015 Thousand of GranuFlo lawsuits ( ... its GranuFlo and NaturaLyte dialysis concentrates continue to move ... District Court, District of Massachusetts, Bernstein Liebhard LLP reports. ... has remanded a case filed by the state of ...
(Date:1/22/2015)... January 22, 2015 A study ... Medicine flagship journal Medicine & Science in Sports ... exercise may help reduce gastrointestinal (GI) problems associated ... , Participants in the double-blind, placebo-controlled study took ...
(Date:1/22/2015)... (PRWEB) January 22, 2015 Payday lending ... vulnerable communities and cause financial distress to the states ... analysts at Howard University’s Center on Race and Wealth. ... in economic activity, payday loans at the same time ...
(Date:1/22/2015)... (PRWEB) January 22, 2015 Lower-Auto-Insurance.com has released a ... kit in a car for reducing the costs of an ... will also be able to get lower prices for their vehicle ... an important role in determining policy costs. Because of this, ...
Breaking Medicine News(10 mins):Health News:Blue Cross and Blue Shield of Minnesota to Showcase “Faces of Fearless” 2Health News:Court Overseeing Federal GranuFlo Lawsuits Remands Louisiana Claim Back to State Court, Bernstein Liebhard LLP Reports 2Health News:Court Overseeing Federal GranuFlo Lawsuits Remands Louisiana Claim Back to State Court, Bernstein Liebhard LLP Reports 3Health News:Court Overseeing Federal GranuFlo Lawsuits Remands Louisiana Claim Back to State Court, Bernstein Liebhard LLP Reports 4Health News:Study Shows Kyowa Hakko’s L-Citrulline May Help Reduce Gastrointestinal Injury During Strenuous Exercise 2Health News:Study Shows Kyowa Hakko’s L-Citrulline May Help Reduce Gastrointestinal Injury During Strenuous Exercise 3Health News:Howard University Spotlights the Economic Impact of Payday Lending in Southern States 2Health News:Driving Safe And Other Factors That Make Auto Insurance Affordable! 2
... UCLA study shows that physicians who work shorter shifts are ... Christian De Virgilio, lead investigator at the Los Angeles Biomedical ... led a team that studied the medical records of 2,470 ... focused on operations that took place before and after rules ...
... The study shows how normal cells in tumors can ... an important tumor suppressor gene called Pten. The ... interrupting signals between normal cells and cancer cells in tumors. ... journal Nature Cell Biology has discovered how normal ...
... the activity of the "good" kind of fat tissue, a ... obesity, scientists are reporting in a new study. The discovery, ... shed light on ways to prevent obesity and promote weight ... Sandrine P. Claus, Jeremy K. Nicholson and colleagues ...
... assessment in babies have been called into question. New ... measures brain activity in infants to better understand their ... what a baby is feeling is often incredibly difficult. ... infant pain profile (PIPP), which is based on behavioral ...
... holiday shopping, comic books, and their related superhero-themed toys and ... and Legos, to paperback books about Wonder Woman, many stores ... reboot this year of DC Comics super heroes, however, put ... dose of sexual objectification. In an effort to reverse ...
... filled? Are there impurities in the chocolate? Have the ... hidden in the parcel? Answers to all these questions ... wave Imager. The millimeter-wave sensor is able to see ... for High Frequency Physics and Radar Techniques FHR in ...
Cached Medicine News:Health News:Study highlights impact of sleep deprivation on patients and health care providers 2Health News:Study reveals how normal cells fuel tumor growth 2Health News:Study reveals how normal cells fuel tumor growth 3Health News:New evidence that bacteria in large intestine have a role in obesity 2Health News:New method of infant pain assessment from Oxford published in JoVE 2Health News:It's a bird, it's a plane, it's super hero sexism 2Health News:Monitoring food with millimeter waves 2
(Date:1/22/2015)... Jan. 22, 2015  Amgen (NASDAQ: AMGN ) today announced ... financial results on Tuesday, Jan. 27, 2015, after the close of ... conference call with the investment community at 2 p.m. PT. Participating ... , chairman and chief executive officer, and other members of Amgen,s ...
(Date:1/22/2015)... Increasing sophistication among enterprise buyers of language services ... 2015, says Moravia CMO, Renato Beninatto ... market research firm Common Sense Advisory, 15 percent of ... and localization needs. "From a language industry perspective, this ...
(Date:1/22/2015)... 22, 2015 Research and Markets ( http://www.researchandmarkets.com/research/w25xpc/allergy ) ... by Allergen Source, Product & by End User - Global ... The global allergy diagnostics market is valued at $1,228.58 ... CAGR of 12.67%, to reach $2,230.72 million by 2019. Allergy ...
Breaking Medicine Technology:Amgen Announces Webcast of 2014 Fourth Quarter and Full Year Financial Results 2Moravia Sees Single-Sourcing as Key Localization Trend in 2015 2Global Allergy Diagnostics (Immunoassay Analyzer, Luminometer, Assay Kit, Consumables) Market - Forecast to 2019 2Global Allergy Diagnostics (Immunoassay Analyzer, Luminometer, Assay Kit, Consumables) Market - Forecast to 2019 3
... Comfort Pick one of our pipettors up ... trigger and ejector positionsright where they should beeven ... ergonomically designed to help avoid repetitive stress injuries ... In The Palm Of Your Hand Start ...
... Ergonomic Design for Unparalleled Comfort Pick one ... the balance. Notice the trigger and ejector positionsright ... because our pipettors are ergonomically designed to help ... of pipetting. Productivity In The Palm Of ...
... Ergonomic Design for Unparalleled Comfort ... it. Notice the balance. Notice the trigger and ... left-handed. Thats because our pipettors are ergonomically designed ... long hours of pipetting. Productivity In The ...
... The total ergonomic solution and best value ... feather touch action and ultra lightweight design ... tip ejection with long, lever tip ejector ... , Accepts universal tips or for greater ...
Medicine Products: