Navigation Links
From Excitement To Health - Coke To Serve All

Aiming to increase its presence in the Indian market and gain wider acceptability, soft drink giant Coca Cola has decided to add a punch of health// to its India portfolio, possibly by early next year.

‘We are looking at offering total beverage solutions in the non-alcohol segment. This would include not only carbonated drinks but also juices and health-based products,’ Coca Cola India chief Atul Singh told PTI here.

Looking at growing health consciousness as an ‘opportunity’ to expand, Coke, which is striving to reverse the declining sales and profitability, is going to match rival Pepsi in terms of offering a complete spectrum of beverages but says no to snacks, a factor that has contributed to good showing by its competitor.

‘We are currently an impulse driven brand, focussed around excitement. Now we would like to enlarge this and appeal on health factors as well,’ Singh said.

On the timing of the new launches, he said it could be by the ‘early part of next year’.

Enlargement of the product basket in the ‘focussed Indian market’ in tandem with aggressive advertisement campaign for each of its drink and a streamlined distribution and marketing strategy appears to the solution for Singh, who has been brought in from China quite recently to bring back the fortunes for the Atlanta-based cola giant.

The company has formed a 'health and wellness board' for advice on the health products. This includes eminent doctors, dieticians, food scientists and nutritionists.

Source: PI News
'"/>




Page: 1

Related medicine news :

1. Disney in Trouble? Negative Excitement in Disneyland, Paris
2. Startling Expose – Physicians Often Have No Regular Source Of Health Car
3. Want a Healthy brew? Have some Tea!
4. Healthcare sector is now a multi billion-dollar industry in India
5. Exclusive breast-feeding advised for six months in infants recommends World Health Organization
6. Health at heights
7. Health Officials Recommend Flu Vaccine
8. Slightly High BP Poses Health Risk
9. Unsatisfactory Grade On Womens Health Issues
10. Iodex goes to SmithKline Beecham consumer Healthcare
11. Healthy Medicine Or Harmful Intoxicant?
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/23/2017)... ... , ... The Aesthetic Channel has recently highlighted Dr. Ben Talei’s unique approach ... proprietary technique that he calls the AuraLyft Facelift. The AuraLyft does more ... can expect to look refreshed, rejuvenated, and revitalized. , Dr. Talei’s unique approach ...
(Date:6/23/2017)... ... June 23, 2017 , ... PureLife Dental is pleased to announce that ... CDA members. As part of the amalgam separator endorsement, all CDA members may purchase ... $400 off the retail value. This partnership between PureLife and CDA is especially timely ...
(Date:6/23/2017)... ... June 23, 2017 , ... Jusino Insurance Services, ... communities in the greater Chicago metropolitan area, is embarking on a charity drive ... in Chicago. , Founded in 1897, Hephzibah Children’s Association is one of the ...
(Date:6/22/2017)... ... June 22, 2017 , ... Plastic Surgery Associates is proud ... Doctor for 2017. Each year, research and information firm, Castle Connolly, releases their list ... in 2015, this marks the 3rd time that Dr. Canales has been ...
(Date:6/22/2017)... ... June 22, 2017 , ... The ... excellence. Maryland Recycling Network has awarded the Baltimore VA Medical Center, a division ... Program Award for its efforts to promote waste reduction and promote recycling. ...
Breaking Medicine News(10 mins):
(Date:6/2/2017)... , June 2, 2017  NxStage Medical, Inc. (Nasdaq:  NXTM), a ... today announced new findings demonstrating positive biochemical outcomes related ... System One™. The data will be presented at the ... Madrid, Spain . The ... Home Dialysis Network in Europe ...
(Date:5/30/2017)... , May 30, 2017 DarioHealth Corp. (NASDAQ: DRIO), ... data solutions, today announced that it will be presenting at the ... 8:00 AM PT. Erez Raphael , CEO, of DarioHealth will ... conference will be held on June 6th & 7th, 2017 at ... in the small / micro-cap space. ...
(Date:5/30/2017)... AVIV, Israel , May 30, 2017 ... stage pharmaceutical Company specializing in the development of ... will present a company overview at three upcoming ... The 7th Annual LD Micro Invitational: ... Date:                     ...
Breaking Medicine Technology: