Navigation Links
From Excitement To Health - Coke To Serve All

Aiming to increase its presence in the Indian market and gain wider acceptability, soft drink giant Coca Cola has decided to add a punch of health// to its India portfolio, possibly by early next year.

‘We are looking at offering total beverage solutions in the non-alcohol segment. This would include not only carbonated drinks but also juices and health-based products,’ Coca Cola India chief Atul Singh told PTI here.

Looking at growing health consciousness as an ‘opportunity’ to expand, Coke, which is striving to reverse the declining sales and profitability, is going to match rival Pepsi in terms of offering a complete spectrum of beverages but says no to snacks, a factor that has contributed to good showing by its competitor.

‘We are currently an impulse driven brand, focussed around excitement. Now we would like to enlarge this and appeal on health factors as well,’ Singh said.

On the timing of the new launches, he said it could be by the ‘early part of next year’.

Enlargement of the product basket in the ‘focussed Indian market’ in tandem with aggressive advertisement campaign for each of its drink and a streamlined distribution and marketing strategy appears to the solution for Singh, who has been brought in from China quite recently to bring back the fortunes for the Atlanta-based cola giant.

The company has formed a 'health and wellness board' for advice on the health products. This includes eminent doctors, dieticians, food scientists and nutritionists.

Source: PI News
'"/>




Page: 1

Related medicine news :

1. Disney in Trouble? Negative Excitement in Disneyland, Paris
2. Startling Expose – Physicians Often Have No Regular Source Of Health Car
3. Want a Healthy brew? Have some Tea!
4. Healthcare sector is now a multi billion-dollar industry in India
5. Exclusive breast-feeding advised for six months in infants recommends World Health Organization
6. Health at heights
7. Health Officials Recommend Flu Vaccine
8. Slightly High BP Poses Health Risk
9. Unsatisfactory Grade On Womens Health Issues
10. Iodex goes to SmithKline Beecham consumer Healthcare
11. Healthy Medicine Or Harmful Intoxicant?
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/25/2016)... ... , ... Austin residents seeking Mohs surgery services, can now turn to Dr. ... Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include ... in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn ...
(Date:6/25/2016)... Beach, CA (PRWEB) , ... June 25, 2016 , ... ... UCLA with Magna Cum Laude and his M.D from the David Geffen School of ... Diego and returned to Los Angeles to complete his fellowship in hematology/oncology at the ...
(Date:6/24/2016)... , ... June 24, 2016 , ... A recent ... most people are unfamiliar with. The article goes on to state that individuals are ... many of these less common operations such as calf and cheek reduction. The Los ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension ... that it will receive two significant new grants to support its work to ... its 25th anniversary by recognizing patients, medical professionals and scientists for their work ...
(Date:6/24/2016)... ... ... Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a Fair ... hour by 2020 and then adjusting it yearly to increase at the same rate as ... the wage floor does not erode again, and make future increases more predictable. , The ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the ... report to their offering. ... favourable commercial environment for MedImmune to enter. The US ageing ... serve to drive considerable growth for effective anti-influenza medications. The ... sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... June 23, 2016 , , ... July 7, 2016 , , , , LOCATION: , , ... , , , EXPERT PANELISTS:  , , , Frost & ... Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, ... The global pharmaceutical industry is witnessing an exceptional era. Several new ...
(Date:6/23/2016)... -- Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in ... . ... ... ... Astellas is ...
Breaking Medicine Technology: