Navigation Links
From Excitement To Health - Coke To Serve All

Aiming to increase its presence in the Indian market and gain wider acceptability, soft drink giant Coca Cola has decided to add a punch of health// to its India portfolio, possibly by early next year.

‘We are looking at offering total beverage solutions in the non-alcohol segment. This would include not only carbonated drinks but also juices and health-based products,’ Coca Cola India chief Atul Singh told PTI here.

Looking at growing health consciousness as an ‘opportunity’ to expand, Coke, which is striving to reverse the declining sales and profitability, is going to match rival Pepsi in terms of offering a complete spectrum of beverages but says no to snacks, a factor that has contributed to good showing by its competitor.

‘We are currently an impulse driven brand, focussed around excitement. Now we would like to enlarge this and appeal on health factors as well,’ Singh said.

On the timing of the new launches, he said it could be by the ‘early part of next year’.

Enlargement of the product basket in the ‘focussed Indian market’ in tandem with aggressive advertisement campaign for each of its drink and a streamlined distribution and marketing strategy appears to the solution for Singh, who has been brought in from China quite recently to bring back the fortunes for the Atlanta-based cola giant.

The company has formed a 'health and wellness board' for advice on the health products. This includes eminent doctors, dieticians, food scientists and nutritionists.

Source: PI News

Page: 1

Related medicine news :

1. Disney in Trouble? Negative Excitement in Disneyland, Paris
2. Startling Expose – Physicians Often Have No Regular Source Of Health Car
3. Want a Healthy brew? Have some Tea!
4. Healthcare sector is now a multi billion-dollar industry in India
5. Exclusive breast-feeding advised for six months in infants recommends World Health Organization
6. Health at heights
7. Health Officials Recommend Flu Vaccine
8. Slightly High BP Poses Health Risk
9. Unsatisfactory Grade On Womens Health Issues
10. Iodex goes to SmithKline Beecham consumer Healthcare
11. Healthy Medicine Or Harmful Intoxicant?
Post Your Comments:

(Date:6/27/2016)... , ... June 27, 2016 , ... recently awarded ... Eyeglasses . , Millions of individuals in the United States and Canada wear ... a way to both correct vision and make a fashion statement. Even celebrities use ...
(Date:6/26/2016)... NC (PRWEB) , ... June 26, 2016 , ... Brent Kasmer, a legally blind and ... to be personalized through a fitness app. The fitness app plans to fix the two ... currently only offer a one size fits all type program , They don’t ...
(Date:6/25/2016)... ... 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily ... of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures ... . Simply select a ProHand generator and drag it above media or text in ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from reveals that behind the tendency ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016  In a startling report released ... failing their residents by lacking a comprehensive, proven plan to eliminate ... a definitive ranking of how states are tackling the worst drug ... only four states – Kentucky , ... Vermont . Of the 28 failing states, three – ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... Analysis 2016 - Forecast to 2022" report to their ... contains up to date financial data derived from varied research ... trends with potential impact on the market during the next ... which comprises of sub markets, regional and country level analysis. ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... "Key Pharma News Issue 52" report to their offering. ... need in influenza treatment creates a favourable commercial environment for ... and growing patient base that will serve to drive considerable ... flu vaccine would serve to cap sales considerably, but development ...
Breaking Medicine Technology: