Navigation Links
Freshness Dating? Researchers Express Doubts

A new method to inform people of the expiry of perishable food items is to depict freshness dating. However experts feel this move is risky. //

Freshness dating could backfire in big way, according to a forthcoming article in this month's Journal of Food Science. Joint research by Cornell University and the U.S. Army Research Labs in Natick, MA have shown that as a food approaches its freshness "Best if used by" date, people rate the food as less tasty and less healthy.

"Freshness dating tricks both our minds and our tastebuds," said Brian Wansink (Ph.D), Cornell Professor and director of the Cornell Food and Brand Lab. A panel of 36 consumers rated yogurts with freshness dates that were set to expire in a month, in a day, yesterday, or a month ago. The day after the yogurts were labeled as having expired, people rated the yogurts as tasting less fresh and even as less healthy. "It doesn't seem to matter how far in the future something is labeled as being fresh, people either code the food in their minds as being 'fresh' or as being 'not fresh.' There's no in-between even though its perfectly safe," according to Alan O. Wright of the U.S. Army Research Labs in Natick, MA.

Freshness dating has been used by marketers to differentiate themselves from competing products. As a product approaches its "best if used by" date, there may be more for a manufacturer to lose than to gain by having decided to use "freshness dating" in the first place. Contact: Collin R. Payne

Crp33@cornell.edu

607-254-6302

Cornell Food & Brand Lab

(Source: Eurekalert)
'"/>




Page: 1

Related medicine news :

1. Researchers urge caution in using ear tube surgery
2. Researchers Scale to assess the Severity of Epilepsy in Kids
3. Researchers trick Alzheimers Enzyme
4. Researchers find new HIV hiding place
5. New Hair in 15 Days Could Now Be A Possibility Say Researchers
6. Researchers developed world’s smallest toothbrus
7. Researchers discover receptor cells that can cause epilepsy
8. 15 Anti-SARS Drugs Identified By China-Europe Team of Researchers
9. Researchers reversed the process of memory loss
10. Researchers Identify Key Gene That May Help Brain Treatment
11. Researchers Discover Protein That Causes Malaria
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... October 13, 2017 , ... Global Healthcare Management’s 4th Annual Kids Fun Run ... This free event, sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed ... geared towards children of all ages; it is a non-competitive, non-timed event, which is ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader ... been awarded a contract by the Center for Medicare and Medicaid Services (CMS). ... the enterprise use of Agile methodologies in a consistent and high value manner ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... advisory services for healthcare compliance program management, will showcase a range of technology ... Association for Assisted Living (NCAL) Convention and Expo to be held October 14–18, ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... the demand of today’s consumer and regulatory authorities worldwide. From Children’s to Adults ... tested to meet the highest standard. , These products are also: Gluten ...
(Date:10/12/2017)... ... October 12, 2017 , ... Asante, a nationally recognized health ... expanded their existing home health joint venture through an agreement, effective October 1, ... joint venture home health company with Asante, delivering clinically integrated care, for the ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... The Rebound mobile app is poised to become a vital ... prescription drug addiction. The app empowers users to develop an ... their dosage in a safe, controlled manner while maximizing well-being. ... 100,000 people to sign up will enjoy 3 months of ... ...
(Date:9/27/2017)... YORK , Sept. 27, 2017  DarioHealth Corp. (NASDAQ: DRIO), a ... today announced that its MyDario product is expected to appear on The ... when The Dr. Oz Show airs in your area: http://www.doctoroz.com/page/where-watch-dr-oz-show ... The nine-time Emmy award-winning, The Dr. Oz ... The ...
(Date:9/22/2017)... , Sept. 22, 2017  As the latest Obamacare ... Bill Cassidy (R-LA) and Lindsey Graham ... that the medical device industry is in an odd ... tax, the 2.3% excise tax on medical device sales ... also want covered patients, increased visits and hospital customers ...
Breaking Medicine Technology: