Navigation Links
Freshness Dating? Researchers Express Doubts

A new method to inform people of the expiry of perishable food items is to depict freshness dating. However experts feel this move is risky. //

Freshness dating could backfire in big way, according to a forthcoming article in this month's Journal of Food Science. Joint research by Cornell University and the U.S. Army Research Labs in Natick, MA have shown that as a food approaches its freshness "Best if used by" date, people rate the food as less tasty and less healthy.

"Freshness dating tricks both our minds and our tastebuds," said Brian Wansink (Ph.D), Cornell Professor and director of the Cornell Food and Brand Lab. A panel of 36 consumers rated yogurts with freshness dates that were set to expire in a month, in a day, yesterday, or a month ago. The day after the yogurts were labeled as having expired, people rated the yogurts as tasting less fresh and even as less healthy. "It doesn't seem to matter how far in the future something is labeled as being fresh, people either code the food in their minds as being 'fresh' or as being 'not fresh.' There's no in-between even though its perfectly safe," according to Alan O. Wright of the U.S. Army Research Labs in Natick, MA.

Freshness dating has been used by marketers to differentiate themselves from competing products. As a product approaches its "best if used by" date, there may be more for a manufacturer to lose than to gain by having decided to use "freshness dating" in the first place. Contact: Collin R. Payne


Cornell Food & Brand Lab

(Source: Eurekalert)

Page: 1

Related medicine news :

1. Researchers urge caution in using ear tube surgery
2. Researchers Scale to assess the Severity of Epilepsy in Kids
3. Researchers trick Alzheimers Enzyme
4. Researchers find new HIV hiding place
5. New Hair in 15 Days Could Now Be A Possibility Say Researchers
6. Researchers developed world’s smallest toothbrus
7. Researchers discover receptor cells that can cause epilepsy
8. 15 Anti-SARS Drugs Identified By China-Europe Team of Researchers
9. Researchers reversed the process of memory loss
10. Researchers Identify Key Gene That May Help Brain Treatment
11. Researchers Discover Protein That Causes Malaria
Post Your Comments:

(Date:6/27/2016)... ... ... TherapySites, the leading website and online marketing ... Association. This new relationship allows TherapySites to continue to extend their online ... and promotional offers. , "TCA is extremely excited about this new partnership, as ...
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A Forever ... Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the rehabilitation ... as home to some of the world’s leading providers of cereal and other breakfast ...
(Date:6/25/2016)... D.C. (PRWEB) , ... June 25, 2016 , ... ... discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June 26-28, ... their work on several important health care topics including advance care planning, healthcare ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events ... turn to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. ... tools for healthy coping following a traumatic event. , Trauma sufferers tend to feel ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Any dentist who has ... of the current process. Many of them do not even ... technical difficulties and high laboratory costs involved. And those who ... it at such a high cost that the majority of ... Dr. Parsa Zadeh , founder of Dental Evolutions ...
(Date:6/23/2016)... Roche (SIX: RO, ROG; OTCQX: RHHBY) announced that it ... (procalcitonin) assay as a dedicated testing solution for people ... Roche is the first IVD company in the U.S ... assessment and management. PCT is a sepsis-specific ... blood can aid clinicians in assessing the risk of ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... "Key Pharma News Issue 52" report to their offering. ... need in influenza treatment creates a favourable commercial environment for ... and growing patient base that will serve to drive considerable ... flu vaccine would serve to cap sales considerably, but development ...
Breaking Medicine Technology: