Navigation Links
Freshness Dating? Researchers Express Doubts

A new method to inform people of the expiry of perishable food items is to depict freshness dating. However experts feel this move is risky. //

Freshness dating could backfire in big way, according to a forthcoming article in this month's Journal of Food Science. Joint research by Cornell University and the U.S. Army Research Labs in Natick, MA have shown that as a food approaches its freshness "Best if used by" date, people rate the food as less tasty and less healthy.

"Freshness dating tricks both our minds and our tastebuds," said Brian Wansink (Ph.D), Cornell Professor and director of the Cornell Food and Brand Lab. A panel of 36 consumers rated yogurts with freshness dates that were set to expire in a month, in a day, yesterday, or a month ago. The day after the yogurts were labeled as having expired, people rated the yogurts as tasting less fresh and even as less healthy. "It doesn't seem to matter how far in the future something is labeled as being fresh, people either code the food in their minds as being 'fresh' or as being 'not fresh.' There's no in-between even though its perfectly safe," according to Alan O. Wright of the U.S. Army Research Labs in Natick, MA.

Freshness dating has been used by marketers to differentiate themselves from competing products. As a product approaches its "best if used by" date, there may be more for a manufacturer to lose than to gain by having decided to use "freshness dating" in the first place. Contact: Collin R. Payne

Crp33@cornell.edu

607-254-6302

Cornell Food & Brand Lab

(Source: Eurekalert)
'"/>




Page: 1

Related medicine news :

1. Researchers urge caution in using ear tube surgery
2. Researchers Scale to assess the Severity of Epilepsy in Kids
3. Researchers trick Alzheimers Enzyme
4. Researchers find new HIV hiding place
5. New Hair in 15 Days Could Now Be A Possibility Say Researchers
6. Researchers developed world’s smallest toothbrus
7. Researchers discover receptor cells that can cause epilepsy
8. 15 Anti-SARS Drugs Identified By China-Europe Team of Researchers
9. Researchers reversed the process of memory loss
10. Researchers Identify Key Gene That May Help Brain Treatment
11. Researchers Discover Protein That Causes Malaria
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/11/2016)... ... February 11, 2016 , ... PharmMD ... Counsel. Garrett will focus on contract negotiations, corporate strategy and healthcare data law. ... and best practices in data breaches for the Part D Star Rating improvement ...
(Date:2/11/2016)... ... February 11, 2016 , ... Greenfield Insurance Group in ... to assist the people of their local community. The agency pledges to select ... leaders. Their hope is to bring awareness to important local causes with fundraising ...
(Date:2/11/2016)... Island, NY (PRWEB) , ... February 11, 2016 ... ... has enhanced and updated its hallmark resource, Infusion Therapy Standards of Practice, to ... leader in vein illumination with an estimated 85% share of the market, facilitates ...
(Date:2/11/2016)... ... February 11, 2016 , ... Duterte ... community involvement program, introduces a new charity campaign to raise funds for Ronald ... being accepted at https://donate.rmhc.org/ . , Ronald McDonald House (RMH) is an ...
(Date:2/11/2016)... ... 2016 , ... The annual list showcases the 20 Most Promising SharePoint Solution ... dedication and commitment to the SharePoint ecosystem. A panel of experts and members of ... to recognize and promote technology entrepreneurship. , The survey was made at the ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... AAIPharma Services Corp./Cambridge Major Laboratories, Inc. ... development services for the pharmaceutical and biotechnology industries, ... in its Charleston, SC ... recent investments. Charleston ... with small-scale lyophilization. The site has invested in ...
(Date:2/11/2016)... , 11 de fevereiro de 2016  A ... sua fábrica de soroalbumina bovina (BSA -- ... fábrica fica na Ilha Norte da Nova Zelândia, ... e estabelecido na fábrica da Proliant nos EUA, ... O projeto e instalação dos equipamentos foram feitos ...
(Date:2/11/2016)... Breast Cancer Therapeutics in Asia-Pacific Markets to 2021 ... breast cancer market will experience considerable expansion from $1.9 billion ... Annual Growth Rate (CAGR) of 8.5%. --> Breast ... that the Asia-Pacific (APAC) breast cancer ... to $3.4 billion by 2021, at a Compound Annual Growth ...
Breaking Medicine Technology: