Navigation Links
Fertility Clinic Web Sites Doesn’t Adhere to Ad-Guideline

A University of Illinois at Chicago study published in the January issue of Fertility and Sterility shows that the majority of fertility clinic Web sites does not adhere// to their own association's advertising guidelines.

The study also found that services offered at private clinics and academic clinics were similar, but private clinics were more likely to publish success rates, use comparative marketing, and offer financial incentives.

Many consumers rely on the Internet to gather health information, and "the concern is that vulnerable patients may be misled by information that does not give the whole picture," said Dr. Tarun Jain, assistant professor of reproductive endocrinology and infertility at the UIC College of Medicine and senior author of the study.

Advertising guidelines adopted by the Society for Assisted Reproductive Technology (SART) and the American Society for Reproductive Medicine (ASRM) seek to improve the accuracy of online information for patients. The guidelines, which are mandatory for membership in SART, require clinics to provide specific information about how in vitro fertilization outcome statistics are reported, mandate that clinics follow Federal Trade Commission guidelines, and warn against the comparison of success rates between clinics.

In the new study, researchers evaluated 289 SART-registered clinics (211 private and 78 academic) with functional Web sites.

They assessed several Web site characteristics including the publication of success rates, additional data to support success rates, comparison marketing, and the presence of a disclaimer stating that "a comparison of success rates may not be meaningful because patient medical characteristics and treatment approaches may vary from clinic to clinic."

The researchers found that approximately half of the Web sites published success rates, and of those, the percentage adhering to the advertising guidelines was low in all c ategories evaluated.

"Despite an attempt to clarify assisted reproduction information on the Internet, there is a great deal of disparity among how clinics publish success rates on their Web sites," said Jain. "Patients need to carefully evaluate the information presented on Web sites, and they need to know what questions to ask when they meet face-to-face with a physician."

Thirty-six percent of private clinics and 22 percent of academic clinics complied with the advertising guidelines by providing specific information about the method used to calculate success rates. Only 44 percent of clinic Web sites that published success rates included the mandatory disclaimer statement.

The researchers also evaluated Web sites for advertising specific services, including donor egg program, embryo and egg cyropreservation, pre-implantation genetic diagnosis, sex selection, shared-risk financing and 100 percent money-back guarantees.

Private clinic Web sites were significantly more likely than academic clinics to offer financial incentives, including shared risk financing, and to use the catchphrase "100 percent Money Back Guarantee."

According to Jain, the ASRM/SART advertising guidelines have not been strictly enforced. However, in some cases, the FTC has audited and penalized fertility practices for misrepresenting the success rates of their in vitro fertilization services.

Jain recommends that infertility patients not rely solely on success rates published on fertility clinic Web sites.

"Patients should meet with a prospective physician and have their questions answered in person," he said. "Success rates will vary depending on the patient's diagnosis, age and other factors, but unfortunately, many patients choose a practice based on information obtained on the Internet."


Related medicine news :

1. Fertility After Testicular Cancer Questioned
2. Restoration Of Fertility After Cancer Treatment
3. Mobile Phones Found To Reduce A Man’s Fertility by 30
4. High-Protein Diet Found To Reduce Fertility
5. Suppressing A Girls Height In Adolescence Could Lead to Fertility Problems
6. Improving Fertility In Patients With Cervical Cancer
7. Late Pregnancy Women Face The Risk Of Heartbreak, Fertility Problems
8. Fertility Treatment Offered During Summer Has Better Chances For Success
9. Detrimental Effect Of Chronic Alcoholism On Male Fertility
10. Fertility increased in Thirties
11. New Home-Fertility Kit Launched For Men
Post Your Comments:

(Date:10/13/2017)... ... 13, 2017 , ... The American Board of Family Medicine's (ABFM) Board of ... Executive Officer, succeeding Dr. James C. Puffer upon his retirement. Dr. Newton will serve ... Puffer’s retirement at the end of 2018. Upon assuming the role of President and ...
(Date:10/13/2017)... ... October 13, 2017 , ... Apple Rehab Shelton Lakes , which ... evacuation of the facility as part of a disaster drill on October 3rd. , ... and Shelton City Emergency Manager, as well as the Connecticut Long Term Care ...
(Date:10/13/2017)... ... October 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House ... most popular and least understood books in the Holy Scriptures, Revelation. The Book of ... baffled scholars for centuries. Many have tossed it off as mere rubbish, but Yisrayl ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance ... management, will showcase a range of technology and learning solutions at the 68th ... and Expo to be held October 14–18, 2017 at the Mandalay Bay Resort ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... The American ... Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s Annual Symposium ... 8. , In honor of Morris F. Collen, a pioneer in the field of ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... , Sept. 25, 2017   Montrium ... Master File solutions, today—from the IQPC Trial Master ... , NL)—announced that EastHORN Clinical Services has ... clinical programs and TMF management. EastHORN, a leading ... eTMF platform to increase transparency to enable greater ...
(Date:9/19/2017)... , Sept. 19, 2017 HistoSonics, Inc., a venture-backed medical device company developing ... of targeted tissues, announced three leadership team developments today:   ... ... ... Veteran medical device executive Josh Stopek ...
(Date:9/12/2017)... and NEW YORK , Sept. 12, 2017 /PRNewswire/ ... ratings for global supply chains, has published the first annual edition of ... performance of more than 20,400 companies evaluated by EcoVadis, based on Scorecard ... and 2016. ... Global CSR Risk & Performance Index ...
Breaking Medicine Technology: