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Eyeglass Guide Launched That Aids in Choosing the Right Eyewear

Tisch added.

According to Tisch, the guide will encourage consumers to think of their glasses as more than just a means of correcting their vision, but as a way to enhance and protect their vision.

In addition to the Web site, the public will have access to a hard copy of the guide through inserts in leading national health, home, active lifestyle and general interest publications. Through this effort, the guide will reach more than 45 million readers.


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