Navigation Links
Effective Marketing of Multivitamins Essential

More work on vitamins necessary for making beneficial, standardized recommendations for public health.//

Irwin Rosenberg, MD, University Professor at the Jean Mayer USDA Human Nutrition Research on Aging (USDA HNRCA) at Tufts University in his paper “Multivitamin/Mineral Supplements and Chronic Disease Prevention,” outlines challenges and opportunities in advancing the scientific knowledge of vitamins and minerals.

"The evidence regarding vitamin use for prevention of chronic disease is still quite rudimentary, especially for multivitamins," says Rosenberg. Furthermore, Rosenberg points to research indicating that people who use multivitamins usually have better diets and participate in more physical activity. "Since multivitamin-users are generally healthier, it might not be feasible to attribute health outcomes to vitamin use until we have more information. The best source of vitamins is food," he adds.

To close the gap between the paucity of established scientific evidence and the widespread use of vitamin supplements, Rosenberg suggests that supplements be regulated, as they are currently subject to very little federal regulation. "Right now, the term multivitamin encompasses hundreds, if not thousands, of products with varied content and dose of vitamins and minerals. It's really difficult to guide customers if we don't even know what is in the vitamins they are taking. Standards would be helpful to both consumers and industry by rewarding those companies that do science-based marketing, rather than those that make unjustified health claims."

"In particular, issues needing more attention include the content and labeling of vitamin and mineral supplements and the effects of these products on nutrient adequacy as well as in chronic degenerative disease prevention. In this quest, the development of more and better surrogate markers of adverse effects will be critical. Dose-response assessments of safety are badly nee ded for updating recommended safe and tolerable Upper Intake Levels," he says.

Rosenberg also endorses a suggestion that multivitamins should be composed of clusters of vitamins and minerals that are presently supported by research to benefit public health. "We really need to encourage good study design and to establish indicators of efficacy and safety in vitamin research," he concludes. "At best, the research needed to translate scientific knowledge into policy will require a robust interaction between the public and private sectors in a regulatory framework that supports and rewards investment in good science."

Source-Eurekalert
PR
'"/>




Related medicine news :

1. New Way to "See" Genes, Evaluate Effectiveness of Gene Therapies Discovered
2. Inhaled Steroids Safe & Effective for Children with Asthma
3. ZD1839 Proves Effective - A Breakthrough in fighting Lung Cancer
4. Fluoride Found Effective in Osteoporosis
5. Aspirin and Warfarin Are Equally Effective for Stroke Prevention
6. Implantable Contact Lens Found Safe and Effective
7. Effective And Economical Agent For Anthrax
8. Stem Cell Transplants May Be Effective For MS Patients
9. Effective therapy for Huntingtons disease
10. Chemotherapy Effective for Bladder Cancer
11. Drug Effective for Vascular Dementia
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/26/2016)... ... May 26, 2016 , ... American ... chief medical officer of Blue Horizon International (BHI), Brian Mehling, M.D., spoke at ... held during May 5-6, 2016 in Chicago, IL, USA. Dr. Mehling’s presentation was ...
(Date:5/26/2016)... , ... May 26, 2016 , ... ... and products recently hosted the first PowerWave Instructor Certification Course in Stoughton, Massachusetts. ... a group of fitness professional through the 8 hour interactive course to qualify ...
(Date:5/26/2016)... ... May 26, 2016 , ... On May 23rd during ... Water Life Science® and international water advocate, was honored by Ashram, Inc. as the ... ancient Egypt who knelt on the banks of the Nile to fill their red ...
(Date:5/26/2016)... ... May 26, 2016 , ... Workrite ... sales leadership and to further develop their rapidly expanding portfolio of customer and ... with a concentration in Marketing and an M.B.A. with concentration in management from ...
(Date:5/26/2016)... ... , ... May 2016 – Lips may be a central feature on our ... numbers of clients now ask about lip plumping and primping techniques and want tips ... Advanced Dermatology P.C. , The trend is a national one, with 2.4 ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... CHESTERFIELD, Va. , May 25, 2016 /PRNewswire/ ... next-generation sequencing test for wounds and infections. This ... ALL parasites, and select viruses. The test requires ... area. David G. Bostwick ... molecular testing to facilitate wound healing: "We are ...
(Date:5/25/2016)... 2016 ReportsnReports.com adds "Chronic ... that provides an overview on therapeutic pipeline of ... stages, therapeutics assessment by drug target, mechanism of ... type, along with latest updates, and featured news ... involved in the therapeutic development for Chronic Cough ...
(Date:5/24/2016)...   , Study met ... bowel cleansing and superiority in , ... of the ascending colon   ... Norgine B.V. today announced new positive data from the phase ... preparation) versus standard 2 litre PEG with ascorbate. The study met ...
Breaking Medicine Technology: