Navigation Links
EU Aims to Shake Up Wine Industry With Root-and-branch Reform

The European Commission on Wednesday proposed uprooting excess vineyards and launching an overseas marketing blitz under a new wine industry strategy aimed at soaking up glut and countering New World producers.

Farm Commissioner Mariann Fischer-Boel warned that the European Union's annual wine budget of 1.3 billion euros (1.8 billion dollars) was currently spent in "a very inefficient way" despite huge challenges facing the sector.

"We are now actually losing market share to dynamic producers in other parts of the world, consumption is falling and imports are increasing by about 10 percent," Fischer-Boel told journalists.

With 500 million euros currently spent each year getting rid of unsold wine, her proposed solution focused on abolishing measures used to dispose of excess wine and paying farmers to uproot uncompetitive vineyards.

"The proposals aim first of all to boost the competitiveness of the European wine producers, try to win back markets, drain the infamous wine lakes and of course make things more simple," she said.

EU attempts to turn around souring wine market

Although Europe remains by far the biggest wine producer and exporter, it faces growing competition from so-called New World competitors, notably Australia, the US state of California, Chile and South Africa.

In Europe, wine heavyweights such as France, Italy and Spain are increasingly feeling the squeeze as consumption falls at home and they lose market share to New World imports in traditionally large markets like Britain and Germany.

Under the root-and-branch reform, the distillation of excess wine, aid for private storage and export refunds would all be abolished while incentives would be increased to encourage farmers to uproot a targeted 200,000 hectares (494,000 acres) under vines.

The Commission also wants a budget of 120 million euros per year, funded partially by the EU and partially by national sources, for a marketing campaign to gain market share abroad.

At the same time, the European Union's executive arm proposed loosening currently strict but "confusing" rules on bottle labelling to win back lost market share in Europe.

"I think we shoot ourselves in the foot with rules that are indeed illogical," Fischer-Boel said.

"For example, we propose for the first time that all EU wines would be allowed to indicate the vintage and the wine variety on the label," she added.

The reform, which still has to be backed by member states, won a mixed reaction from the wine sector, with farmers up in arms and traders pleased with the shake-up.

"The Commission's reform wants to introduce the New World's agro-industry model in the EU and do away with the age-old European model of traditional vineyards," said Jean-Louis Piton, an official with the Copa-Cogeca farmers association.

During its drafting, the reform fired up many farmers especially over the uprooting plans, causing the Commission to slash by half the number of hectares it targeted from 400,000 originally.

"I'm not naive, I realise that the wine sector is very emotional and that many will obviously have objections to my ideas but this should not distract us from the fact that a reform is crucial," Fischer-Boel said.

While farmers gave a cool reaction to the proposals, the CEEV wine trade association welcomed the reform.

"If we wish to remain world leader, we need a market-oriented (approach) allowing the companies and the European wines to be more competitive both in the internal market and in the external markets," said CEEV head Lamberto Vallarino Gancia.


'"/>




Related medicine news :

1. Botulism Scare in Thailand Shakes US
2. Community Health Shake-up Spells Trouble for Nurses
3. Major Shake up needed in HIV Vaccine Research
4. Fury over Backing of Health Shake-up
5. Adding Credit To The Health Care Industry In India
6. Unregulated Fish Industry Harms Health Of Women
7. Tourism Industry Affected By Bird Flu
8. Bio-Functional Garments That Could Revolutionize Fashion Industry
9. Poultry Industry In India Suffers A Set Back
10. Health Industry On An Upward Swing In Germany
11. Poultry Industry Of Pakistan Stresses On Need Of Relief Package
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/25/2016)... Montreal, Canada (PRWEB) , ... June 25, 2016 , ... ... the pursuit of success. In terms of the latter, setting the bar too high ... low, risk more than just slow progress toward their goal. , Research from ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was ... his family verbally and physically. , “When something upset him, he couldn’t control his emotions,” ... He would throw rocks at my other children and say he was going to kill ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, ... and the Road To Recovery® program to drive cancer patients to and from their ... to ensure the highest quality of life and ongoing independence. Getting to and ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty Network, affiliated ... Weintraub as a prominent plastic surgeon and the network’s newest partner. , ... most handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands ...
(Date:6/24/2016)... ... ... Venture Construction Group (VCG) sponsors Luke’s Wings 5th Annual ... Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. The event raised funds ... been wounded in battle and their families. Venture Construction Group is a 2016 Silver ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... innovative inhaled drugs, announced today that it was added ... reconstituted its comprehensive set of U.S. and global ... is an important milestone for Pulmatrix," said Chief Executive ... awareness of our progress in developing drugs for crucial ...
(Date:6/23/2016)... , June 23, 2016 Any dentist who ... challenges of the current process. Many of them do not ... the technical difficulties and high laboratory costs involved. And those ... offer it at such a high cost that the majority ... Dr. Parsa Zadeh , founder of Dental ...
(Date:6/23/2016)... , June 23, 2016 ... CAPR ), a biotechnology company focused on the ... announced that patient enrollment in its ongoing randomized ... has exceeded 50% of its 24-patient target. Capricor ... the third quarter of 2016, and to report ...
Breaking Medicine Technology: