Navigation Links
Drink-drivers Not Influenced by Ads Unless It Affects Them Personally

Young men are not influenced by advertisements that show horrific consequences of drink-driving until the message relates directly to them, says a report .

The UK Department of Transport says that advertisements about the dreadful consequences of drink-driving can influence young men not to sit behind the wheel while inebriated, only if such public announcements show that a minimum penalty of a one-year driving ban can damage an individuals own life.

The authorities have began a television advertising campaign focused on young men who are more than 10 times as likely to have a drink-drive crash than men aged over 30. But these public service announcements do not use any material that may be intended to shock audiences with images of death and serious injury from drink-driving.

In the advertisement, a young man asks for another pint from a barman. Immediately thereafter, the barman is morphed into a policeman, then a lawyer, the mans employer, and finally his girlfriend. Since the young man fails a breath test, he loses his licence for a year and has to pay a hefty fine. He also loses a job that depends on being able to drive, and probably his girlfriend.

The departments researchers tested responses to various drink-drive advertisements.

We changed our tactics because we realised it was harder to appeal to their consciences. Young men also often think they are safe to drive after three or four pints and think images showing accidents dont apply to them. It was much more effective to show the consequences for them of getting a criminal conviction and a driving ban, Times Online quoted a spokeswoman for the Department of Transport as saying.

Rob Gifford of the Parliamentary Advisory Council for Transport Safety stressed the need to make people aware of the painful life they might have to lead should they lose their licences as a consequence of drink-driving.

Most yo ung men dont think that accidents will happen to them. They need to know that their own lives could become very painful if they lose their licences, Gifford said.


'"/>




Related medicine news :

1. Alcoholism Influenced By Both Genetics & Family Environment
2. Adolescents Influenced By Maternal Attitude Regarding Weight Control
3. Prostate Cancer Test Is Influenced By Age and Nutrition Factors
4. Breast Cancer Treatment Influenced By Family
5. Death Wishes Influenced By Ethnicity and Racial Background
6. FDA Nominee Says That He Is Not Influenced By Politics
7. Immune Response To Flu Shots Influenced By Bereavement And Marital Status
8. Teens And Children Are More Influenced By Hi-Tech Gadgets
9. Medication Adherence - Influenced by Drug or Race?
10. Breast Cancer Risk Influenced by the Timing of Weight Gain
11. Female Reproductive Function Influenced by Childhood Environment
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/29/2016)... ... April 29, 2016 , ... ... team BioCellection won the $30,000 Perlman Grand Prize of the 2016 Wharton Business ... Award, the Michelson People’s Choice Award, and the Committee Award for Most ‘Wow ...
(Date:4/29/2016)... , ... April 29, 2016 , ... ... Canadian Celiac Association (CCA), is pleased to announce the launch of the ... nutritional articles, recipes, and more. The purpose of the GFCP Scoop ...
(Date:4/29/2016)... ... April 29, 2016 , ... New York City based oral and maxillofacial surgeon Dr. ... very effective way to treat obstructive sleep apnea. Dr. Jamali is proud to offer this ... procedure that involves one or both jaw bones. This surgery is performed to correct the ...
(Date:4/29/2016)... ... April 29, 2016 , ... Jvion, the market ... funding led by Eastside Partners, with participation from existing investor Martin Ventures. ... and accelerate its technology and product roadmap. , “Jvion is experiencing ...
(Date:4/29/2016)... ... 2016 , ... CURE Media Group , the nation’s ... today announced that Lynne Malestic, RN, of Eisenhower Lucy Curci Cancer Center in ... Oncology Nursing , which honors nurses who have dedicated their careers to helping ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... April 28, 2016 Oramed Pharmaceuticals Inc. ... pharmaceutical company focused on the development of oral drug delivery ... upcoming PIONEERS 2016 conference, presented by Joseph Gunnar ... New York . Nadav Kidron , ... conference. Presentation Details:   PIONEERS ...
(Date:4/28/2016)... , April 28, 2016 ... Review, H1 2016" is a report that provides ... helps strengthen R&D pipelines by identifying new targets ... Company Profiles discussed in this H1 ... Farmaceutiche Riunite Srl, AbbVie Inc., Abiogen Pharma S.p.A., ...
(Date:4/27/2016)... 27, 2016   ... in Recurring Consumable Sales  Clinical sales grow ... Technologies (Euronext: MKEA, OTCQX: MKEAY) inventor of Cellvizio®, the ... for the first quarter ended March 31, 2016 and ... of its commercial strategy. First Quarter 2016 ...
Breaking Medicine Technology: