Navigation Links
Drink-drivers Not Influenced by Ads Unless It Affects Them Personally

Young men are not influenced by advertisements that show horrific consequences of drink-driving until the message relates directly to them, says a report .

The UK Department of Transport says that advertisements about the dreadful consequences of drink-driving can influence young men not to sit behind the wheel while inebriated, only if such public announcements show that a minimum penalty of a one-year driving ban can damage an individuals own life.

The authorities have began a television advertising campaign focused on young men who are more than 10 times as likely to have a drink-drive crash than men aged over 30. But these public service announcements do not use any material that may be intended to shock audiences with images of death and serious injury from drink-driving.

In the advertisement, a young man asks for another pint from a barman. Immediately thereafter, the barman is morphed into a policeman, then a lawyer, the mans employer, and finally his girlfriend. Since the young man fails a breath test, he loses his licence for a year and has to pay a hefty fine. He also loses a job that depends on being able to drive, and probably his girlfriend.

The departments researchers tested responses to various drink-drive advertisements.

We changed our tactics because we realised it was harder to appeal to their consciences. Young men also often think they are safe to drive after three or four pints and think images showing accidents dont apply to them. It was much more effective to show the consequences for them of getting a criminal conviction and a driving ban, Times Online quoted a spokeswoman for the Department of Transport as saying.

Rob Gifford of the Parliamentary Advisory Council for Transport Safety stressed the need to make people aware of the painful life they might have to lead should they lose their licences as a consequence of drink-driving.

Most yo
'"/>




Page: 1 2

Related medicine news :

1. Alcoholism Influenced By Both Genetics & Family Environment
2. Adolescents Influenced By Maternal Attitude Regarding Weight Control
3. Prostate Cancer Test Is Influenced By Age and Nutrition Factors
4. Breast Cancer Treatment Influenced By Family
5. Death Wishes Influenced By Ethnicity and Racial Background
6. FDA Nominee Says That He Is Not Influenced By Politics
7. Immune Response To Flu Shots Influenced By Bereavement And Marital Status
8. Teens And Children Are More Influenced By Hi-Tech Gadgets
9. Medication Adherence - Influenced by Drug or Race?
10. Breast Cancer Risk Influenced by the Timing of Weight Gain
11. Female Reproductive Function Influenced by Childhood Environment
Post Your Comments:
*Name:
*Comment:
*Email:
TAG: Drink drivers Not Influenced Ads Unless Affects Them Personally

(Date:7/6/2015)... ... 2015 , ... Longevity, the highest regarded provider of early ... Care to offer on-site health screenings. These ultrasound screenings detect early signs of ... accurate and run about an hour long with same day results. , Early ...
(Date:7/6/2015)... ... July 06, 2015 , ... Seedstock today announced Pierre Sleiman, founder and ... 4th Annual Seedstock Sustainable Agriculture Conference – “Innovation and the Small Farmer” – to ... the University of California-San Diego, will explore solutions and methodologies that small farmers and ...
(Date:7/6/2015)... ... July 06, 2015 , ... ... Associates has once again teamed up with Family Emergency Shelter Coalition (FESCO) and ... toward self-sufficiency. FESCO was created especially to provide emergency services and support for ...
(Date:7/6/2015)... ... July 06, 2015 , ... In a split second, breaking ... reduce their risk of having a fracture through the bone health screenings conducted by ... , “We are participating because our residents need this information to remain independent and ...
(Date:7/6/2015)... ... July 06, 2015 , ... The School of Public Health ... a three-year effort to reduce rates of diabetes and cardiovascular disease in African-American ... the Morehouse School of Medicine’s Prevention Research Center and the Satcher Health Leadership ...
Breaking Medicine News(10 mins):Health News:Woodbridge Walk-In Offers Affordable Early Detection Health Screenings Through Longevity 2Health News:Seedstock Names Go Green Agriculture Founder and CEO as 2015 Sustainable Agriculture Conference Keynote Speaker 2Health News:Seedstock Names Go Green Agriculture Founder and CEO as 2015 Sustainable Agriculture Conference Keynote Speaker 3Health News:Seedstock Names Go Green Agriculture Founder and CEO as 2015 Sustainable Agriculture Conference Keynote Speaker 4Health News:Carlson & Associates Insurance Agency and Nonprofit Family Emergency Shelter Coalition (FESCO) Initiate New Charity Campaign in Alameda County, CA to Provide for Homeless 2Health News:Carlson & Associates Insurance Agency and Nonprofit Family Emergency Shelter Coalition (FESCO) Initiate New Charity Campaign in Alameda County, CA to Provide for Homeless 3Health News:National Bone Health Screening and Awareness Day 2Health News:Georgia State, Morehouse Partner To Tackle Diabetes, Heart Disease In Atlanta’s Minority Communities 2
... Scientists hope to make it available online, BOSTON, ... discovered a simple and inexpensive way for patients with,retinal ... in their vision,loss. In a study published in this ... compelling visual illusion known as the induced twinkle,after-effect (TAE) ...
... 24 Caraco Pharmaceutical,Laboratories, Ltd. (Amex: CPD ) ... six months of fiscal 2008, ended September 30, 2007, ... $28.3 million,and $53.0 million for the corresponding periods of ... over second quarter and first six,months of fiscal 2007, ...
... Expenses ... for Medical Foods, NOVATO, Calif., ... that it has,provided a $250,000 grant to the National Organization for ... with,phenylketonuria (PKU), a rare genetic metabolic disorder. Funds from this,new program ...
... IRVINE, Calif., Oct. 24 CME LLC ... medical education programs,since 1978, today announced it has ... Association (APA) as an approved sponsor of,continuing medical ... the five-year full approval as part of the ...
... Calif., October 24, 2007 The Parkinsons Institute and ... treatment reduces medication-induced dyskinesias by as much as 50 ... senior research scientist, Maryka Quik, Ph.D., the research will ... of Neurology. , Levodopa, the most common ...
... 24 Anesiva,Inc. (Nasdaq: ANSV ) will announce ... close on Thursday, November 1, 2007 and will hold ... of Anesiva,s,management team will discuss financial results from the ... the company,s product pipeline, recent,events and milestones. Interested ...
Cached Medicine News:Health News:'Twinkle After-Effect' Can Help Retinal Patients Detect Vision Loss Quickly and Cheaply and Prevent Further Loss 2Health News:'Twinkle After-Effect' Can Help Retinal Patients Detect Vision Loss Quickly and Cheaply and Prevent Further Loss 3Health News:Caraco Pharmaceutical Laboratories Ltd. Reports Record Net Sales for the Second Quarter and First Six Months of Fiscal 2008 2Health News:Caraco Pharmaceutical Laboratories Ltd. Reports Record Net Sales for the Second Quarter and First Six Months of Fiscal 2008 3Health News:Caraco Pharmaceutical Laboratories Ltd. Reports Record Net Sales for the Second Quarter and First Six Months of Fiscal 2008 4Health News:Caraco Pharmaceutical Laboratories Ltd. Reports Record Net Sales for the Second Quarter and First Six Months of Fiscal 2008 5Health News:Caraco Pharmaceutical Laboratories Ltd. Reports Record Net Sales for the Second Quarter and First Six Months of Fiscal 2008 6Health News:Caraco Pharmaceutical Laboratories Ltd. Reports Record Net Sales for the Second Quarter and First Six Months of Fiscal 2008 7Health News:BioMarin Provides Grant to NORD to Expand PKU Patient Support Services 2Health News:BioMarin Provides Grant to NORD to Expand PKU Patient Support Services 3Health News:BioMarin Provides Grant to NORD to Expand PKU Patient Support Services 4Health News:BioMarin Provides Grant to NORD to Expand PKU Patient Support Services 5Health News:CME LLC Granted Five-Year Full Approval by the American Psychological Association 2Health News:Parkinson's Institute research shows that nicotine reduces levodopa-induced dyskinesias 2Health News:Anesiva to Announce Third Quarter 2007 Financial Results and Host Webcast Conference Call on November 1, 2007 2
(Date:7/6/2015)... -- Increase in R&D activities coupled ... Germany through 2020   ... " Germany Bioinformatics Market Forecast & Opportunities, 2020 ", ... projected to register a CAGR of over 29% during ... on account of rising government funding and initiatives, high-volume ...
(Date:7/6/2015)... PARK, Calif. , July 6, 2015  Protiviti, ... its 2015 Internal Auditing around the World ... Protiviti has analyzed and reported on the evolution of ... companies from around the globe as a means to ... deeper understanding of this strategic business function. ...
(Date:7/6/2015)... DUBLIN , June 29, 2015 ... the addition of the "Urinary Slings Market in ... The analysts forecast the Urinary Slings market in ... percent over the period 2014-2019. This report covers ... Urinary Slings market in the US for the period ...
Breaking Medicine Technology:Germany Bioinformatics Market to Grow at a CAGR Over 29% Through 2020 Says TechSci Research 2Germany Bioinformatics Market to Grow at a CAGR Over 29% Through 2020 Says TechSci Research 3New Edition of Internal Auditing Around the World from Protiviti Explores Changes and Trends 2United States Urinary Slings Market 2015-2019 - Vaginal Slings (TVT, TOT, and Single-incision) & Male Slings (Artificial Urinary Sphincters) 2
... 2011 HealthSport, Inc. (OTC Bulletin Board: ... of dissolvable bi-layer oral thin film products that deliver ... announced today it has signed a Letter of Intent ... from RT Holdings, LLC.  HealthSport,s acquisition includes the lease ...
... ROCHESTER, N.Y., March 30, 2011 VirtualScopics, Inc. (Nasdaq: ... clinical trials, today announced that Ms. Molly Henderson, the company,s ... at the 10th Annual Needham Healthcare Conference at the Palace ... on Wednesday, April 6, 2011 at 4:00pm ET. ...
Cached Medicine Technology:HealthSport Signs Letter of Intent to Acquire "Excellent" Rated cGMP Certified Nutraceutical Manufacturing Plant 2HealthSport Signs Letter of Intent to Acquire "Excellent" Rated cGMP Certified Nutraceutical Manufacturing Plant 3VirtualScopics to Present at the 10th Annual Needham Healthcare Conference 2
... The Acuity LT Central Monitoring Station ... self-contained and ready to go right out ... patient surveillance in specific care areas rather ... the ICU. As patient-to-caregiver ratios continue to ...
... The reliable and easy-to-use 3800 and ... advancedfeaturing TruTrak+ technology, the proprietary clinical ... products offer you improved performance:, ... are submitted to rigorous environmental/ mechanical ...
... for Clinical Professionals and Researchers., ,S/5 Collect ... and efficient way to collect data from Datex-Ohmeda ... days at selectable time intervals. With S/5 Collect ... the monitor via an interface cable or connect ...
... information. , ,S/5 Clinical Communications is ... that help you and your care team ... will have access to essential patient information ... your care team and specialists, independent of ...
Medicine Products: