Navigation Links
Drink-drivers Not Influenced by Ads Unless It Affects Them Personally

Young men are not influenced by advertisements that show horrific consequences of drink-driving until the message relates directly to them, says a report .

The UK Department of Transport says that advertisements about the dreadful consequences of drink-driving can influence young men not to sit behind the wheel while inebriated, only if such public announcements show that a minimum penalty of a one-year driving ban can damage an individuals own life.

The authorities have began a television advertising campaign focused on young men who are more than 10 times as likely to have a drink-drive crash than men aged over 30. But these public service announcements do not use any material that may be intended to shock audiences with images of death and serious injury from drink-driving.

In the advertisement, a young man asks for another pint from a barman. Immediately thereafter, the barman is morphed into a policeman, then a lawyer, the mans employer, and finally his girlfriend. Since the young man fails a breath test, he loses his licence for a year and has to pay a hefty fine. He also loses a job that depends on being able to drive, and probably his girlfriend.

The departments researchers tested responses to various drink-drive advertisements.

We changed our tactics because we realised it was harder to appeal to their consciences. Young men also often think they are safe to drive after three or four pints and think images showing accidents dont apply to them. It was much more effective to show the consequences for them of getting a criminal conviction and a driving ban, Times Online quoted a spokeswoman for the Department of Transport as saying.

Rob Gifford of the Parliamentary Advisory Council for Transport Safety stressed the need to make people aware of the painful life they might have to lead should they lose their licences as a consequence of drink-driving.

Most yo ung men dont think that accidents will happen to them. They need to know that their own lives could become very painful if they lose their licences, Gifford said.


'"/>




Related medicine news :

1. Alcoholism Influenced By Both Genetics & Family Environment
2. Adolescents Influenced By Maternal Attitude Regarding Weight Control
3. Prostate Cancer Test Is Influenced By Age and Nutrition Factors
4. Breast Cancer Treatment Influenced By Family
5. Death Wishes Influenced By Ethnicity and Racial Background
6. FDA Nominee Says That He Is Not Influenced By Politics
7. Immune Response To Flu Shots Influenced By Bereavement And Marital Status
8. Teens And Children Are More Influenced By Hi-Tech Gadgets
9. Medication Adherence - Influenced by Drug or Race?
10. Breast Cancer Risk Influenced by the Timing of Weight Gain
11. Female Reproductive Function Influenced by Childhood Environment
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian ... On The Brink” is the creation of published author, William Nowers. Captain Nowers ... a WWII veteran, he spent thirty years in the Navy. Following his career ...
(Date:10/12/2017)... CA (PRWEB) , ... October 12, 2017 , ... ... Cheng, are now treating sleep apnea using cutting-edge Oventus O2Vent technology. ... a serious sleep disorder characterized by frequent cessation in breathing. Oral appliances can ...
(Date:10/12/2017)... ... October 12, 2017 , ... The ... demand of today’s consumer and regulatory authorities worldwide. From Children’s to Adults 50+, ... to meet the highest standard. , These products are also: Gluten Free, ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of Medical Informatics ... PhD, FACMI, during the Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s ... of Morris F. Collen, a pioneer in the field of medical informatics, this prestigious ...
(Date:10/12/2017)... ... 12, 2017 , ... Information about the technology: , Otomagnetics ... enable prevention of a major side effect of chemotherapy in children. Cisplatin and ... For cisplatin, hearing loss is FDA listed on-label as a dose limiting toxicity. ...
Breaking Medicine News(10 mins):
(Date:9/19/2017)... Ky. , Sept. 19, 2017   ZirMed Inc ... predictive analytics, today announced that it has been ranked #1 ... Black Book™ Rankings 2017 User Survey. ZirMed was ... solution for large hospitals and medical centers over 200 beds ... Black Book,s healthcare technology user survey history. ...
(Date:9/13/2017)... ATLANTA , Sept. 13, 2017   OrthoAtlanta ... to the Atlanta Football Host Committee (AFHC) for the 2018 ... Monday, Jan. 8, 2018, at Mercedes-Benz Stadium in ... part of the AFHC "I,m In" campaign, participating in many ... ...
(Date:9/12/2017)... 12, 2017  ValGenesis Inc., the global leader ... pleased to announce the appointment of Dr. ... Board of Directors and Chairman of Advisory Board ... science companies to manage their entire validation lifecycle ... in this process. Furthermore, ValGenesis VLMS enables rigorous ...
Breaking Medicine Technology: