Navigation Links
Direct To Home: Television Provides Powerful Fillip to Smoking Cessation Campaigns.

American Journal of Preventive Medicine has weighed the impact of advertisements that carry an anti-smoking message, with other types of cessation help -nicotine // replacement therapy (NRT), prescribed medications, professional help or advice, self-help materials, cessation programs, telephone quit line, or web-based cessation sites.

The study has revealed that television advertisements were extremely potent in carrying home the desired message, especially those that portrayed smoking-related illnesses or peppy insights for kicking the habit. Extensive reach possible by the TV ads helped many smokers to quit (30.5%), than any of the other methods. NRT helped 20.8%, professional help affected 11.1%, and telephone quit lines helped less than one percent of the quitters.

Lead author Lois Biener, PhD, Center for Survey Research, University of Massachusetts Boston, has said "These findings suggest that the resources being devoted to the quit line would be better spent if used for a national anti-tobacco media campaign. Anti-smoking ads on television are likely to be the sole source of support for quitting smoking among young adults, who make less use of traditional forms of quitting assistance. It is noteworthy that the illness ads, body bags, and inspirational quit tips were the types of ads deemed helpful by most quitters. What these ads appear to have in common is that all tend to arouse high levels of emotion. The fact that such ads are spontaneously recalled by successful quitters as the ones instrumental in their success provides confirmation for previous studies that noted the superior effectiveness of emotionally arousing ads…."


'"/>




Page: 1

Related medicine news :

1. Nasal Spray Could Take Drugs Direct to Brain.
2. Nasal Spray Could Take Drugs Directly to Brain
3. DNA Directory Under Construction For Indian Criminals !
4. Children’s Stress Levels Directly Related To Maternal Job Satisfaction
5. Clash of Difference of perceptions in food policy among Principals’ and Director
6. Novel Treatment Method Directed At Ulcer-Causing Bacteria Deemed A Success
7. WHO Director-General passes away on 23rd of May
8. Pro-reservation body seeks removal of AIIMS Director
9. AIIMS Director Venugopal Sacked
10. China Nominates Margaret Chan to Run for WHO Director-Generals Post
11. Study Shows Domestic Violence Would Directly Affect The Work Output
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/24/2017)... ... 24, 2017 , ... Accordant Technology, a trusted IT solutions ... an analytics-first approach, layered with machine learning, that provides real-time visibility into the ... cloud to the edge. Through the new partnership, customers get the real-time situational ...
(Date:5/24/2017)... ... May 24, 2017 , ... ... food ingredient solutions for the food and beverage industry offers Citri-Fi®, a natural ... statements during the purchasing decision process. As a result, labels need to deliver ...
(Date:5/23/2017)... ... May 23, 2017 , ... Allegheny Health Network and ... Joy D’Achille Center for Women’s Behavioral Health at West Penn Hospital , a ... for women suffering from pregnancy-related depression. Construction of the Center is underway with ...
(Date:5/23/2017)... ... May 23, 2017 , ... ... exercise professionals, is pleased to announce the organization’s Certified Strength Coach credential has ... Certified Strength Coach (CSC) program validates the competency of qualified candidates for jobs ...
(Date:5/23/2017)... ... May 23, 2017 , ... MedTech For Solutions ... modern ART laboratory, to provide hands-on training utilizing cutting-edge equipment at its recently-opened ... a MedTech Group Purchasing vendor , will provide specialized equipment to ensure ...
Breaking Medicine News(10 mins):
(Date:5/9/2017)... , May 9, 2017  Demonstrating its commitment ... of directors for the Pharmaceutical Research and Manufacturers ... membership. Biopharmaceutical companies will now have to meet ... to be eligible to join PhRMA. ... board is sending a clear message that being ...
(Date:5/8/2017)... May 8, 2017  Diplomat Pharmacy, Inc. (NYSE: DPLO)., ... ("WRB"), a health care service center company based ... WRB specializes in relationship management programs for leading pharmaceutical ... WRB will join Envoy Health ... services for manufacturers, biotech firms, and other service companies. ...
(Date:5/4/2017)... MONTREAL , May 4, 2017  Fortuna Fix Inc. (" ... aiming to be the first to eliminate the need for ... autologous cells to treat neurodegenerative diseases. Fortuna ... ("SAB") with Professor Michael Fehlings , MD, PhD; Father ... Hack , MD, MPH; and Professor James Giordano , ...
Breaking Medicine Technology: