Navigation Links
Direct To Home: Television Provides Powerful Fillip to Smoking Cessation Campaigns.

American Journal of Preventive Medicine has weighed the impact of advertisements that carry an anti-smoking message, with other types of cessation help -nicotine // replacement therapy (NRT), prescribed medications, professional help or advice, self-help materials, cessation programs, telephone quit line, or web-based cessation sites.

The study has revealed that television advertisements were extremely potent in carrying home the desired message, especially those that portrayed smoking-related illnesses or peppy insights for kicking the habit. Extensive reach possible by the TV ads helped many smokers to quit (30.5%), than any of the other methods. NRT helped 20.8%, professional help affected 11.1%, and telephone quit lines helped less than one percent of the quitters.

Lead author Lois Biener, PhD, Center for Survey Research, University of Massachusetts Boston, has said "These findings suggest that the resources being devoted to the quit line would be better spent if used for a national anti-tobacco media campaign. Anti-smoking ads on television are likely to be the sole source of support for quitting smoking among young adults, who make less use of traditional forms of quitting assistance. It is noteworthy that the illness ads, body bags, and inspirational quit tips were the types of ads deemed helpful by most quitters. What these ads appear to have in common is that all tend to arouse high levels of emotion. The fact that such ads are spontaneously recalled by successful quitters as the ones instrumental in their success provides confirmation for previous studies that noted the superior effectiveness of emotionally arousing ads…."


'"/>




Page: 1

Related medicine news :

1. Nasal Spray Could Take Drugs Direct to Brain.
2. Nasal Spray Could Take Drugs Directly to Brain
3. DNA Directory Under Construction For Indian Criminals !
4. Children’s Stress Levels Directly Related To Maternal Job Satisfaction
5. Clash of Difference of perceptions in food policy among Principals’ and Director
6. Novel Treatment Method Directed At Ulcer-Causing Bacteria Deemed A Success
7. WHO Director-General passes away on 23rd of May
8. Pro-reservation body seeks removal of AIIMS Director
9. AIIMS Director Venugopal Sacked
10. China Nominates Margaret Chan to Run for WHO Director-Generals Post
11. Study Shows Domestic Violence Would Directly Affect The Work Output
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/23/2017)... ... January 23, 2017 , ... Moisture measurement ... the right method is paramount to success. Selecting an inappropriate measurement method can ... multiple persons use the same equipment. Rare or expensive substances are wasted and ...
(Date:1/23/2017)... ... January 23, 2017 , ... ... general gynecological care and gynecological services for women of all ages. ... for a wide variety of reproductive services from routine health screenings to diagnosing ...
(Date:1/23/2017)... ... January 23, 2017 , ... “Some Infallible Characteristics of Christ”: a ... Characteristics of Christ” is the creation of published author, Rev. Dr. Robert W. Thomas, ... thirteen years, a preacher for over nineteen, a pastor for over fifteen years. He ...
(Date:1/22/2017)... , ... January 22, 2017 , ... Medical lab ... results. Often the results of a simple test will take days to arrive to ... Test Now offers customers direct access to their lab tests, bypassing the cost and ...
(Date:1/21/2017)... ... , ... Phytocéane invites you to take an exotic journey deep ... with ZANZIBAR SHOWER GEL. Inspired by the beauty of Zanzibar, a Tanzanian archipelago off ... vegetal coral to create this gentle, crystal-clear shower gel to cleanse the body and ...
Breaking Medicine News(10 mins):
(Date:1/22/2017)... Switzerland and ABU DHABI , Saudi ... from the US ... , Hospital of the Future , at the ... the hospital of the future will be driven by big data and powered ... according to the panel of experts that discussed the ,Hospital of the Future, ...
(Date:1/21/2017)... According to a new market research report "Life Science ... Component (Software, Service), Delivery (On premise, Cloud), End user (Pharmaceutical, Biotechnology, ... market is expected to reach USD 24.73 Billion by 2021 from ... the forecast period. Continue Reading ... ...
(Date:1/21/2017)... -- Research and Markets has announced the addition of ... Route Of Administration, End User - Forecast to 2025" report ... ... a CAGR of around 7.8% over the next decade to reach ... analyzes the global markets for Advanced Drug Delivery across all the ...
Breaking Medicine Technology: