Navigation Links
Direct To Home: Television Provides Powerful Fillip to Smoking Cessation Campaigns.

American Journal of Preventive Medicine has weighed the impact of advertisements that carry an anti-smoking message, with other types of cessation help -nicotine // replacement therapy (NRT), prescribed medications, professional help or advice, self-help materials, cessation programs, telephone quit line, or web-based cessation sites.

The study has revealed that television advertisements were extremely potent in carrying home the desired message, especially those that portrayed smoking-related illnesses or peppy insights for kicking the habit. Extensive reach possible by the TV ads helped many smokers to quit (30.5%), than any of the other methods. NRT helped 20.8%, professional help affected 11.1%, and telephone quit lines helped less than one percent of the quitters.

Lead author Lois Biener, PhD, Center for Survey Research, University of Massachusetts Boston, has said "These findings suggest that the resources being devoted to the quit line would be better spent if used for a national anti-tobacco media campaign. Anti-smoking ads on television are likely to be the sole source of support for quitting smoking among young adults, who make less use of traditional forms of quitting assistance. It is noteworthy that the illness ads, body bags, and inspirational quit tips were the types of ads deemed helpful by most quitters. What these ads appear to have in common is that all tend to arouse high levels of emotion. The fact that such ads are spontaneously recalled by successful quitters as the ones instrumental in their success provides confirmation for previous studies that noted the superior effectiveness of emotionally arousing ads…."


'"/>




Page: 1

Related medicine news :

1. Nasal Spray Could Take Drugs Direct to Brain.
2. Nasal Spray Could Take Drugs Directly to Brain
3. DNA Directory Under Construction For Indian Criminals !
4. Children’s Stress Levels Directly Related To Maternal Job Satisfaction
5. Clash of Difference of perceptions in food policy among Principals’ and Director
6. Novel Treatment Method Directed At Ulcer-Causing Bacteria Deemed A Success
7. WHO Director-General passes away on 23rd of May
8. Pro-reservation body seeks removal of AIIMS Director
9. AIIMS Director Venugopal Sacked
10. China Nominates Margaret Chan to Run for WHO Director-Generals Post
11. Study Shows Domestic Violence Would Directly Affect The Work Output
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: