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Controversial Levis jean ad to be withdrawn

It was an ad with a macabre sense of humour. It stirred up a controversy. Now it is being withdrawn from televisions all over the United States. Levis Strauss officially announced that the advertisement in question might not be used again. This followed complaints from many who felt that they did not enjoy the advertisement poking fun at organ donation.

The ad shows an unconscious man falling from a carousel horse. A team of medics approaches him and finds he has a jeans donor card. They take his pants, put them in a cooler like ones often used to transport human organs and take the package by helicopter to a man found cowering in his bedroom. The man dons the pants and seems elated to have them.

This ad film has stirred a hornets nest in a country where nearly a hundred thousand people are on the waiting list awaiting a suitable donor for organ donation. Nearly 20 people die each day because they are unable to find a suitable match.

A spokeswoman for Levis Strauss in San Francisco, said that the ad film was meant in good humour to show how attached some people are with their jeans.

But respecting the popular opinion the ad is being shelved. So much so for a jeans ad. In the end it was Levis, which was given a dressing down!!!

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