Navigation Links
Combination Therapies Continue to Thrive Among Pharma Brands

A new study shows that combination therapies - combining two or more medications into one formulation - continue to be viable, affordable options for pharmaceutical brand teams to pursue and grow product franchise value.

Cutting Edge Information's report "Pharmaceutical Product Relaunch: Preserving Market Share through Line Extension and New Market Entry Strategies" reveals that 58% of companies that launch combination therapies increase revenues for their brands. The pharmaceutical industry shows no signs of slowing the trend to develop and promote combination drugs with new DTC advertisements for brands such as Vytorin and Caduet being broadcast.

"One reason the companies are pursuing combination therapies so heavily is that they are relatively cheap and a great solution to many generic woes," said Elio Evangelista, research team leader at Cutting Edge Information. Many companies can produce combination therapies for a fraction of the initial costs to develop the ingredient medications. Furthermore, combination drugs can often garner additional patent protection due to the nature of their new chemical makeup.

Research into combination therapies has met with both success and challenges. Pfizer backed off its initial plans to launch a combination of Lipitor with its new compound torcetrapib. However, as recently as March 2007, Roche had found success in combining a new investigational treatment for HIV with two existing treatments, Fuzeon and Prezista. According to a company statement, 98% of patients who received the investigational integrase inhibitor raltegravir, along with Fuzeon and the protease inhibitor Prezista, achieved undetectable levels of HIV according to new interim clinical data.

"Pharmaceutical Product Relaunch: Preserving Market Share through Line Extension and New Market Entry Strategies" examines combination therapies, along with six other lifecycle management strategies, to understand the mo tivating factors driving relaunch decisions. Furthermore, Cutting Edge Information collected key benchmarks on the strategies' average implementation costs, average return on investment, effectiveness and timing.


'"/>




Related medicine news :

1. Consensus on "Combination Therapy" for Breast Cancer
2. Drug Combinations May Boost Stroke Risk
3. Combination therapy to treat breast cancer
4. Combination regime may work against prostate cancer
5. Smoking and Breast Cancer - A Deadly Combination
6. New Drug Combination Found To Improve Memory in Alzheimer’s Patient
7. A Combination Of Drugs Effective In The Treatment Of Hormone-Refractory Prostate Cancer
8. Combination Therapy Effective In Improving Lung Cancer Survival
9. Combination Therapy Found To Improves Stroke Recovery
10. Combination Therapy Found To Be More Effective In Treating Brain Cancer
11. Combination of Clopidogrel-aspirin is better for preventing stroke than only aspirin
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/15/2017)... ... January 15, 2017 , ... Going above and beyond ... strives to better communities around the world by offering the Gensuite team and ... opportunity for team members to become involved in a cause that is bigger ...
(Date:1/15/2017)... ... 14, 2017 , ... Wondering where to go this Valentine's Day? Well, there ... for a romantic, lobster feast in the comfort of your own home. Lobster Gram ... dinners will be featured until February 15th, 2017. , Romantic Dinner one is ...
(Date:1/14/2017)... ... 2017 , ... AgileMinder develops innovative products and services that bring "Care, Joy ... on Apple as a fun, free emoji sticker pack for iMessage. Use the stickers ... color coded values on The Emoji Scale. , On Apple: "The Emoji Scale ...
(Date:1/13/2017)... , ... January 13, 2017 , ... KOAMTAC ®, ... will be showcasing the next generation companion scanner and data collector at the National ... KDC270 has been created as an answer to the market’s need for more compact ...
(Date:1/13/2017)... (PRWEB) , ... January 13, 2017 , ... "We wanted ... attractive to wear," said one of two inventors from Virginia Beach, Va. , They ... normally mundane braces. , The accessories allow braces to be customized to suit ...
Breaking Medicine News(10 mins):
(Date:1/13/2017)... DALLAS, Pa. , Jan. 13, 2017  Secretary ... crowd of students, professors, and community members at Misericordia ... the opioid epidemic in Pennsylvania . ... health crisis I,ve seen so far in my professional ... Pennsylvania has been hit hard by heroin ...
(Date:1/13/2017)... BOISE, Idaho , Jan. 12, 2017 /PRNewswire/ ... status by Accreditation Commission for Health Care (ACHC) ... the largest national food and drug chain with ... service for pharmacy patients. Accreditation by ... meeting national standards to facilitate a higher level ...
(Date:1/12/2017)... According to a new market research report ... (Nebulizer), Injectable (Device), Ocular (Liquid), Topical (Solid), Implantable (Active), Transmucosal (Oral)), ... by MarketsandMarkets, market is projected to reach USD 1,669.40 Billion by ... 7.2% during the forecast period. Continue ... ...
Breaking Medicine Technology: