Navigation Links
'Cocaine' Turns 'Censored' and Remains 'energy Drink'

A legal cocaine? That is what US-based Redux Beverages said it would be marketing. Well, only it was not going to be the banned drug, but merely an energy drink.

In September last year it announced the launch of Cocaine, describing it as a "legal alternative" to the illegal drug.

Jamey Kirby, the drink's inventor, said the name for the drink - Cocaine - came to him during a brainstorming session at 1 o'clock in the morning.

"It's an energy drink, and it's a fun name," said Kirby. "As soon as people look at the can, they smile."

Kirby said Redux wanted to make a beverage that would send a sensation to the mouth. He describes Cocaine, the new beverage, as a "fruity, atomic fireball" drink.

The 8.4 fluid ounce energy booster has no actual cocaine in it, but it does contain 280 milligrams of caffeine.

The beverage was initially marketed to give a person a "high" coupled with a tingly euphoric feeling within five minutes of drinking it. That initial boost is followed 15 minutes later by an energy buzz that will last five to six hours, according to the company.

Kirby claims Cocaine is "350 percent stronger than Red Bull" but that people do not experience the "sugar crash" or jitters that he says some of the other energy drinks can produce.

On the drink's Web site, www.DrinkCocaine.com, it posts a variety of alcohol and Cocaine combinations.

The drink contains over 1,100 milligrams of caffeine, slightly more than a large Starbucks coffee, according to the company, and among the highest in the category.

It also contains taurine, an amino acid, and guarana, a stimulant from a South American plant, as well as vitamins and other ingredients.

The makers pitched it as "the legal alternative" to compete in a rapidly growing market for energy drinks worth more than 3.5 billion dollars in the United States alone.

Redux claimed the drink had made inroads by taking market share from beverages including Red Bull, RockStar and Monster, which also are loaded with caffeine and other stimulants.

But legal troubles for the firm began on April 4, when the FDA issued a warning to Redux that it considered the drink illegal, saying it was being marketed as an alternative to an illegal street drug and making claims to treat or cure disease.

For the Redux states, among other things, one of the ingredients, Inositol, reduces cholesterol in the blood; it helps prevent hardening of the arteries, and may protect nerve fibers from excess glucose damage. Inositol has a natural calming effect and may be used in the treatment of anxiety, depression, and obsessive-compulsive disorder without the side effects of prescription medications."

FDA said it had become aware of the proliferation of various diet supplement products that are being manufactured, marketed, or distributed as alternatives to illicit street drugs. Street drug alternatives are not intended to supplement the diet, it said.

Listing out the various violations of the law, the agency went on to warn, " If you do not immediately correct them, you may be subject to enforcement action against you without further notice. The Act provides for the seizure of illegal products and for an injunction against the manufacturer and distributors of illegal products.

Individuals and businesses that violate the Act may also be subject to criminal prosecution."

In such a backdrop the company said it was changing the name.

Last week , Clegg Ivey, a partner in Redux Beverages , said, "Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex," Ivey said. "It's not the same thing and no one thinks it is. Our product doesn't have any cocaine in it. No one thinks that it does. We think it is most likely legal in the Unit ed States to ship our product."

He noted that even though the the FDA did not order the company to stop marketing the drink, officials were concerned about possible legal action.

"What we would like to do is continue to fight to keep the name because it's clearly the name that's the problem," Ivey said. "What we can't do is distribute our product when regulators in the states and the FDA are saying that if you do this, you could go to jail."

Attorneys general in Connecticut and Illinois recently announced that Redux had agreed to stop marketing Cocaine in those states, while a judge in Texas has halted distribution there.

"Our goal is to literally flush Cocaine down the drain across the nation," said Connecticut Attorney General Richard Blumenthal, who announced the company's agreement with his state Monday. "Our main complaint about Cocaine is its name and marketing strategy seeking to glorify illegal drug use and exploit the allure of marketing 'Speed in a Can,' as it called the product."


'"/>




Related medicine news :

1. An Enzyme That Turns a One –time Experience into a long-time Memor
2. Daughter Turns Saviour: Ailing Mother Provided Wonder Drug Herceptin, To Fight Cancer
3. Allergy Alarm: Sams Choice Milk Chocolate Turns Bitter with Undisclosed Nuts
4. Where Mothers Skin Turns Into Food For Offspring
5. A Worm Turns: Banking on Blood From a Little Lugworm
6. Toy Story Turns Bitter-Christmas Toys, No Music to the Ears!
7. Drug Meant to Heal Turns ‘heel’ and Hars
8. Leukemia Drug Turns Mini-Molecules Up, Cancer Genes Down
9. Well-known Kerala Actor, Mohanlal, Turns AIDS Activist
10. Fashion Fraternity Turns Socially Conscious
11. Friend’s Love Turns Out to Be Gay Admiratio
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/22/2017)... Jacksonville, FL (PRWEB) , ... March 22, 2017 ... ... (ASPC) convened experts to create a PCSK9 inhibitor prior authorization (PA) form for ... high cholesterol. It is one of the helpful tools published as part of ...
(Date:3/22/2017)... ... 22, 2017 , ... Wash Tower Ltd. has released a series of six ... the world's first standalone constant pressure bidet. , The videos in the series titled ... https://www.washtower.com as well as on its social media pages. , Each video stars ...
(Date:3/22/2017)... ... 22, 2017 , ... University Orthopedics (UOI) today announced the ... Hand, Upper Extremity and Microvascular Surgery at Newport Hospital. Dr. Bragdon specializes in ... and Hand Surgery. , As the leader of comprehensive orthopedic care in ...
(Date:3/22/2017)... ... March 22, 2017 , ... SNL Insurance and Financial, a ... business owners in the greater Hampton Roads area, is embarking on a community ... Life event. , Each year, hundreds of people living in the South Hampton ...
(Date:3/22/2017)... , ... March 22, 2017 , ... ... planning assistance, and related services to families and business owners in the greater ... with the Leukemia & Lymphoma Society. , Every 3 minutes, someone in America ...
Breaking Medicine News(10 mins):
(Date:3/22/2017)... March 22, 2017 Under the impetus ... packaging market size increased year by year at ... to 2021, the market size will maintain the ... to outnumber RMB140 billion in 2021, thanks to ... development of biological agents and supporting policies. ...
(Date:3/22/2017)... March 22, 2017 New Jersey,s ... of patient harm and saved $641 million in healthcare ... in a national quality improvement program. ... for Patients-New Jersey, part of a national initiative from ... selected the New Jersey Hospital Association and its affiliate, ...
(Date:3/22/2017)... Mar 22, 2017 Research and Markets ... Point Inhibitors Market & Clinical Pipeline Insight 2022" drug ... ... & Clinical Pipeline Insight 2022 report gives comprehensive insight on ... of immune check point inhibitors as main streamline drugs in ...
Breaking Medicine Technology: