Navigation Links
Chinese medicine leaflet broke advertising code

A leaflet claiming that traditional Chinese medicine was safer than western alternatives // has breached the advertising code in the UK, an industry watchdog said on Wednesday.

The leaflet could dissuade patients from seeking essential treatment from qualified doctors for serious medical conditions, the Advertising Standards Authority (ASA) said.

The leaflet, produced by Ever Well Ltd, also claimed that serious medical problems such as cancer could be treated with Chinese medicine. It claimed that Everwell clinics could effectively cure all 66 conditions or symptoms listed in the leaflet - from lung cancer and infertility to acne and depression.

The Medicines and Healthcare products Regulatory Agency (MHRA)—a government agency responsible for ensuring medicines are safe and effective—challenged whether Ever Well could treat all the medical conditions listed, and its implication that Chinese medicine was safer.

MHRA head of herbals policy, Richard Woodfield said the agency was writing to the herbal medicine associations encouraging members to check advertising complied with the code.

He said the agency had complained to the ASA because of concern that the claims of safety made by traditional Chinese medicine clinics were unsubstantiated.

The ASA said the use of the word "doctor" in the leaflet misleadingly implied the practitioners held general medical qualifications. It told the company not to claim that particular medical conditions could be treated by Chinese medicine unless they could prove it. It warned against repetition of the assertion that Chinese medicine was safer than western medicines.

Ever Well, on its part, argued there was a wealth of evidence that traditional Chinese medicine was a viable alternative to Western methods.

The company also said the leaflet did not state that Ever Well could effectively treat the illnesses listed, but that the ailments were capable of being treated.

Ever Well said its staff held medical degrees and were qualified in China.


'"/>




Related medicine news :

1. Chinese paracetamol may be slapped with dumping duty
2. Stay young the Chinese way
3. A Chinese herb kills cancer cells
4. Chinese herbal remedies aids in cancer treatment
5. Prohibited diet medicine found in Chinese herbs
6. Global Outbreak Of Bird Flu Warning By Chinese Scientist
7. Japanese And Chinese Pharmaceutical Companies Join Together In Drug Testing
8. Unscrupulous Chinese Medicine traders putting lives at risk
9. Chinese City Suspends Water Supply Fearing Pollution
10. Running Water Restored In Chinese City
11. Mass Bird flu vaccination to Chinese Poultry
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/24/2017)... ... ... “Finding Christ Through Social Media: Year One #A365DayJourney to ... path toward true communion with God. “Finding Christ Through Social Media: Year One ... published author Lea Michelle Johnson, a follower of Christ, wife and mother who ...
(Date:3/24/2017)... ... March 24, 2017 , ... “The Communion of Saints: ... of God in congregations across the United States. “The Communion of Saints” ... 1964 who has served congregations in seven states throughout his long career of ...
(Date:3/23/2017)... ... ... A recent report from the National Council on Teacher Quality (NCTQ) advocates ... based on a review of GPA and SAT/ACT requirements at 221 institutions in 25 ... argues that this higher bar should be set by states, by the Council for ...
(Date:3/23/2017)... Braunfels, TX (PRWEB) , ... March 23, 2017 , ... ... new clinic, located at 960 Gruene Road in Building 2. The clinic is the ... Dr. Andrew Bennett, PT, says opening the company’s second New Braunfels location brings things ...
(Date:3/23/2017)... ... ... The MBI “Hall of Fame” recognizes the contributions of those whose careers are or were ... careers of all others involved. , On Monday, March 21st, 2017 Laurie Robert, ... Fame. The induction took place during the World of Modular – Award Gala in ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... YORK , March 24, 2017 ... and Equipment stocks, which are: Neovasc Inc. (NASDAQ: NVCN), Hologic ... Heart Inc. (NASDAQ: SSH ). These companies are ... its prior gains on Thursday, March 23 rd , 2017, ... afternoon, while shares of health care companies in the S&P ...
(Date:3/24/2017)... 2017  HealthMine surveys with 9,250 insured consumers fielded ... plan members want help from their plans in five ... their health, 2) help closing gaps in care, 3) ... and 5) relevant, real-time guidance. Meeting these needs is ... A Reason to Stay Engaged ...
(Date:3/24/2017)... The Board of Directors of Nordic Nanovector ASA (OSE: ... complete 2016 Annual Accounts with notes. The report is attached ... the section Investor Relations/Reports and presentations/Annual Reports. ... For further information, please ... Cell: +47-91-51-95-76 Email: ir@nordicnanovector.com Media enquiries: ...
Breaking Medicine Technology: