Navigation Links
Chinese medicine leaflet broke advertising code

A leaflet claiming that traditional Chinese medicine was safer than western alternatives // has breached the advertising code in the UK, an industry watchdog said on Wednesday.

The leaflet could dissuade patients from seeking essential treatment from qualified doctors for serious medical conditions, the Advertising Standards Authority (ASA) said.

The leaflet, produced by Ever Well Ltd, also claimed that serious medical problems such as cancer could be treated with Chinese medicine. It claimed that Everwell clinics could effectively cure all 66 conditions or symptoms listed in the leaflet - from lung cancer and infertility to acne and depression.

The Medicines and Healthcare products Regulatory Agency (MHRA)—a government agency responsible for ensuring medicines are safe and effective—challenged whether Ever Well could treat all the medical conditions listed, and its implication that Chinese medicine was safer.

MHRA head of herbals policy, Richard Woodfield said the agency was writing to the herbal medicine associations encouraging members to check advertising complied with the code.

He said the agency had complained to the ASA because of concern that the claims of safety made by traditional Chinese medicine clinics were unsubstantiated.

The ASA said the use of the word "doctor" in the leaflet misleadingly implied the practitioners held general medical qualifications. It told the company not to claim that particular medical conditions could be treated by Chinese medicine unless they could prove it. It warned against repetition of the assertion that Chinese medicine was safer than western medicines.

Ever Well, on its part, argued there was a wealth of evidence that traditional Chinese medicine was a viable alternative to Western methods.

The company also said the leaflet did not state that Ever Well could effectively treat the illnesses listed, but that the ailments were capable of being treated.

Ever Well said its staff held medical degrees and were qualified in China.


'"/>




Related medicine news :

1. Chinese paracetamol may be slapped with dumping duty
2. Stay young the Chinese way
3. A Chinese herb kills cancer cells
4. Chinese herbal remedies aids in cancer treatment
5. Prohibited diet medicine found in Chinese herbs
6. Global Outbreak Of Bird Flu Warning By Chinese Scientist
7. Japanese And Chinese Pharmaceutical Companies Join Together In Drug Testing
8. Unscrupulous Chinese Medicine traders putting lives at risk
9. Chinese City Suspends Water Supply Fearing Pollution
10. Running Water Restored In Chinese City
11. Mass Bird flu vaccination to Chinese Poultry
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... Pekin, IL (PRWEB) , ... October 13, 2017 ... ... Foundation, which established the certification process to promote standards of excellence for the ... iaedp™ Symposium, scheduled for March 22 – 25, 2018 in Orlando, Florida at ...
(Date:10/13/2017)... ... ... Lori R. Somekh, founder of the Law Office of Somekh & Associates ... special needs planning attorneys. “Membership in ElderCounsel helps our office remain up to date ... elder law attorneys nationwide,” said Somekh. , ElderCounsel was founded by ...
(Date:10/13/2017)... RIDGE, N.J. (PRWEB) , ... October 13, 2017 , ... ... annual Holly Day Market. Featuring a collection of specialty vendors and unique items from ... of personalized and quality-focused health and wellness services offered by the VNA. The ...
(Date:10/13/2017)... ... 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, ... and least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints ... for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says ...
(Date:10/13/2017)... ... 13, 2017 , ... “The Journey: From the Mountains to the Mission Field”: ... souls in the Philippines. “The Journey: From the Mountains to the Mission Field” is ... Bible. She has taught all ages and currently teaches a class of ladies at ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... 27, 2017  Commended for their devotion to personalized service, ... as number one in the South Florida Business Journal,s 50 ... 5000 yearly list, the national specialty pharmacy has found its ... will soon be honored by SFBJ as the 2017 ... Set to receive his award in October, Bardisa said ...
(Date:9/23/2017)... -- Janssen Biotech, Inc. (Janssen) announced today that it ... Food and Drug Administration (FDA) for the Biologics License ... of moderately to severely active rheumatoid arthritis (RA). The ... to further evaluate the safety of sirukumab in the ... "We are disappointed by ...
(Date:9/19/2017)... Sept. 19, 2017   ZirMed Inc ., a recognized ... announced that it has been ranked #1 by its users ... Rankings 2017 User Survey. ZirMed was recognized as the ... hospitals and medical centers over 200 beds and holds one ... technology user survey history. ...
Breaking Medicine Technology: