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Childhood Obesity Vs Malnutrition- A Spotlight On WHO Obesity Measurement For Kids

rs to reduce the fat content of its foods, recently announced introduction of a jumbo-sized version of the Big Mac (40% larger than the regular one), compromising on its promise of healthy meals and slimmer portions in their menu. Perhaps, the advertising media has concentrated more on earning profit rather than promotion of good health.

Taking into consideration the concerns of numerous doctors, dieticians, nutritionists and other health officials, perhaps it is time for the media to project the reality, also proving that bad publicity is one of the sure shot ways of getting these companies to regard the health of their consumers seriously. Educating young children about the consequences of obesity and encouraging them to be trim, happy and fit is the only practical measure to reverse childhood obesity.

Debates and arguments on one side, at this juncture, it is very obvious that if radical changes are not instituted to change the present trend, we would soon have to witness a situation where the future generation would have a lower life expectancy compared to the previous ones.


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