( good activity habits rather than dieti...)Childhood Obesity Vs Malnutrition- A Spotlight On WHO Obesity Measurement For Kids,Health

good activity habits rather than dieting, she warned.

Obesity has sadly become a public health issue in nearly all the industrialized countries. Alarmingly, a study conducted by Harvard School of Public Health specialists has revealed that there has been a 50% underestimation of the obesity rates in the US. As rightly remarked by Mervyn Deitel, 'The commonest form of malnutrition in the western world is obesity', obese children are now becoming a common sight, though not a desirable one! At a global level, obesity accounts for nearly 2.6 million premature deaths every year.

Nothing, not even reports of scientific studies which highlight the obese children are more likely to be bullied by their peers or obesity increases the risk of developing diabetes at an early age seems to deter these children from indulging in high fat diet, sugary drinks, two major contributors to childhood obesity. A new study conducted among teenagers in Australia has now showed that those who drank a can of soft drink a day added 6.4 kilograms to their existing body weight.

Low levels of physical activity; coupled with craze for television and video games is yet another reason for childhood obesity. There has been a drastic change in the family lifestyle, leading to irregular meal times and an inclination to junk food or the so-called convenience foods.

The food and beverage companies however are reaping the maximum benefit out of this present situation. Most of the world’s top rated food and beverage companies such as Mars, Nestle, Cadbury Schweppes Plc, Coca-Cola Co, Unilever, McDonalds, Burger King, Pizza Hut and KFC conveniently remain passive about the obesity crisis. Despite the targets set by the WHO for effective prevention of obesity, diabetes and heart disease, there has been no major change in the fat, salt and sugar content of the food items marketed by these food giants.

McDonalds, which had previously assured custome
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