. The IT Boom has thrown asunder many healthy lifestyles in its wake of immense competition and high stress. Nowadays, young professionals, executives, socialites, models and also housewives are caught in the mires of stress, so much so that they fallback on tranquillisers and stress relieving drugs. The National Addiction Research Centre enlightened the public with a study in 2005 that found nearly 30% of Indians hooked on to anti-anxiety drugs. A trend such as this would not have taken off, if the pharmacy practice adopted strict and stringent norms for drug dispensation. Prescription re-use and unchecked purchase of drugs over the counter without a prescription have got many adults and teens addicted to drugs and stimulants.
Tonic Mania
The indiscriminate use of vitamin supplements is an alarming trend. To compensate for unhealthy eating habits, many are going overboard with intake of tonics and vitamin supplements. Crafty advertisements are making headway with the public and Vitamin manufacturers are raking in the moolah at the expense of public health. It is estimated that the sales of vitamin supplements have gone up by 200 percent in the last five years, ostensibly callous to the adverse effect of vitamin overdose, triggering organ damage and even death.
A Taste of Your Own Medicine
The erratic use of drugs in India is due to the paltry budget for healthcare. This void in the budget has been compensated to a great extent in the 2006 drug policy, yet the benefits will truly be realised with continued education through discussion, workshops, seminars, and training to update medical practitioners and pharmacists.
Specific pharmacovigilance is need of the hour, and the timely reports of critical and conflicting events need to be reported by patient, pharmacist and physician. The pharmaceutical industry can draw upon these inputs, to tweak a formulation or halt a certain drug from making its way in
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