Navigation Links
Celebrity Chef Promotes Family Meals

The Health Department and Sainsbury's are negotiating details about running a joint campaign fronted by the celebrity chef Jamie Oliver//, to promote the dying concept of family meals as a method of improving the nation's diet.

This would mark a controversial departure for government public health campaigns in its tie-up with a commercial brand. The health department commissioned a report, which stated that such partnerships should be encouraged backed by appropriate ethical guidelines.

This report came close on the heels of the research which showed that expenditure on frozen foods had fallen almost 3% over the past year and sales of meat products and frozen ready meals down more than 8%.

Since then the family meal has been highlighted to be a prominent factor in social cohesion and nutritional well-being. As few as three in 10 families have been found to sit to eat together more than once a week, with these often watching television at the same time. In fact it was found that the dining table had been dropped from the official basket of goods, which was said to reflect the country's buying habits.

Dr Fiona Adshead, the deputy chief medical officer for England, told public health experts yesterday: "Over the coming weeks, we are going to be working with Sainsbury's and Jamie Oliver about how do we get families back eating together by thinking about basic recipes."

It has been rumored that Sainsbury's pays the TV chef an estimated £1m a year to star in its advertisements. The proposed campaign showed a growing trend for companies to get involved in promotion of healthy living.


'"/>




Page: 1

Related medicine news :

1. Botox – The Celebrity Dru
2. New Music Project Promotes Quality-of-Life After Cancer
3. Acomplia Reduces Blood Sugar And Promotes Weight Loss
4. Health Claim from FDA Promotes Dairy Products to Fight Osteoporosis Risk
5. Inflammation Promotes Metastasis of Prostate Cancer
6. Family planning with folate
7. Accuracy of Some Natural Family Planning Methods Questioned .
8. Alcoholism Influenced By Both Genetics & Family Environment
9. Family Counseling To Encourage Children Eat Healthy
10. Family history of alcoholism influences reaction to advice
11. Family planning is insisted upon Muslims by Shia cleric
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: