Navigation Links
Celebrity Chef Promotes Family Meals

The Health Department and Sainsbury's are negotiating details about running a joint campaign fronted by the celebrity chef Jamie Oliver//, to promote the dying concept of family meals as a method of improving the nation's diet.

This would mark a controversial departure for government public health campaigns in its tie-up with a commercial brand. The health department commissioned a report, which stated that such partnerships should be encouraged backed by appropriate ethical guidelines.

This report came close on the heels of the research which showed that expenditure on frozen foods had fallen almost 3% over the past year and sales of meat products and frozen ready meals down more than 8%.

Since then the family meal has been highlighted to be a prominent factor in social cohesion and nutritional well-being. As few as three in 10 families have been found to sit to eat together more than once a week, with these often watching television at the same time. In fact it was found that the dining table had been dropped from the official basket of goods, which was said to reflect the country's buying habits.

Dr Fiona Adshead, the deputy chief medical officer for England, told public health experts yesterday: "Over the coming weeks, we are going to be working with Sainsbury's and Jamie Oliver about how do we get families back eating together by thinking about basic recipes."

It has been rumored that Sainsbury's pays the TV chef an estimated £1m a year to star in its advertisements. The proposed campaign showed a growing trend for companies to get involved in promotion of healthy living.


Page: 1

Related medicine news :

1. Botox – The Celebrity Dru
2. New Music Project Promotes Quality-of-Life After Cancer
3. Acomplia Reduces Blood Sugar And Promotes Weight Loss
4. Health Claim from FDA Promotes Dairy Products to Fight Osteoporosis Risk
5. Inflammation Promotes Metastasis of Prostate Cancer
6. Family planning with folate
7. Accuracy of Some Natural Family Planning Methods Questioned .
8. Alcoholism Influenced By Both Genetics & Family Environment
9. Family Counseling To Encourage Children Eat Healthy
10. Family history of alcoholism influences reaction to advice
11. Family planning is insisted upon Muslims by Shia cleric
Post Your Comments:

(Date:10/13/2017)... ... October 13, 2017 , ... Apple Rehab Shelton Lakes , ... mock evacuation of the facility as part of a disaster drill on October 3rd. ... EMS and Shelton City Emergency Manager, as well as the Connecticut Long Term ...
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association (VNA) ... a collection of specialty vendors and unique items from across the nation, this holiday-themed ... and wellness services offered by the VNA. The boutique will be open Saturday, ...
(Date:10/13/2017)... ... 2017 , ... Global Healthcare Management’s 4th Annual Kids Fun Run brought out ... free event, sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed at getting ... children of all ages; it is a non-competitive, non-timed event, which is all about ...
(Date:10/13/2017)... ... October 13, 2017 , ... Talented ... the lowdown on sciatica in a new episode of "Success Files," which is ... events and innovation and investigates each subject in-depth with passion and integrity. , ...
(Date:10/13/2017)... ... 13, 2017 , ... “The Journey: From the Mountains to the Mission Field”: ... souls in the Philippines. “The Journey: From the Mountains to the Mission Field” is ... Bible. She has taught all ages and currently teaches a class of ladies at ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... -- Halo Labs announces the European launch of their new low ... MIBio 2017 in Cambridge, U.K on October ... biopharmaceutical samples with unprecedented speed and sensitivity while using far less ... Imaging. ... analysis system ...
(Date:9/27/2017)... and NEW YORK , Sept. 27, 2017 /PRNewswire/ ... health and big data solutions, today announced that its MyDario product is ... your local TV listings for when The Dr. Oz Show airs in ... The nine-time ... month. ...
(Date:9/22/2017)... SAN DIEGO , Sept. 22, 2017 ... ll medical device is now successfully helping those with ... Union. Fibromyalgia diagnosed Amanda in ... getting dressed and washing my hair, experiencing no sleep ... body in painful spasm… I cannot recommend [the AVACEN ...
Breaking Medicine Technology: