( ying Power: Closing the Adherence Gap i...)Campaign To Create Awareness For Following A stricter Drug Regime For Osteoporosis,Health

ying Power: Closing the Adherence Gap in Osteoporosis,' in Vienna. Health journalists from Europe and Asia attended the launching ceremonies that also introduced international film star Britt Ekland, who is now taking treatment for osteoporosis.

Paul Sochaczewski, IOF head of communications, said: the reports indicate that there is a global problem about people not staying on their osteoporosis treatment. Explaining that they call it the ‘adherence gap.’ He said that they are starting a worldwide campaign to get individuals, patient groups, healthcare professionals and physicians and government health authorities to address this very serious problem.

Prof. Reginster pointed out that aside from the direct cost of the disease, such as medical expenses, it is the indirect costs that should encourage patients with osteoporosis to adhere to therapy. He warned that if people do not adhere to the treatment they would face greater risk of fractures and very high chances of suffering from another one too.

He further explained that even those who might survive a fracture would face some other problems in their health. The report gave an example that after a hip fracture, over 95 percent of patients require reparative surgery and of these, less than one-third will regain normal functioning. A further third will have to give up independent living and need constant care. It was also explained that if the patients take their treatment with all earnestly the prevalence and impact of fractures could be greatly reduced.

The report explains that bisphosphonate treatments for osteoporosis have been found to reduce the risk of hospitalization for osteoporosis fractures by 20-30%. The protective effect is highest in patients who have used bisphosphonates consistently for more than a year.

The report also explains that the biggest reason for people not sticking to the treatment is because osteoporosis is an "invisible disease" a
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