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Burnt Brits Don't Feel Hot

Nearly forty per cent (37 per cent) of British women and a quarter of British men have confessed that they have felt unattractive on holiday as a result of excessive exposure to the sun, according to a survey by Cancer Research UK*. This research has been conducted to highlight Sun Awareness Week, which kicks off Monday 7 May.

The survey also found that embarrassment over unsightly sunburn has meant that one in three Brits could not wear the clothes they wanted on holiday; and half of those surveyed admitted that lying on their backs was too painful as a result of sunburn. Yet British holiday-makers are still being careless in the sun - only one fifth (22 per cent) of those questioned in the national survey of 2,000 people claim to have never been burnt.

Despite the warnings, sunburn has ruined many Britons holidays. 15 per cent of those surveyed had to miss a night out because of burnt skin. Nearly a third (31 per cent) of people had to miss a day on the beach, and more alarmingly, two per cent of reckless British men and one per cent of women have even been forced to miss their flight home due to overexposure to the sun.

The UK populations sex life has also suffered 15 per cent couldnt be intimate with their partner because their sunburn was so painful.

The survey was carried out for Sun Awareness Week as part of Cancer Research UKs SunSmart campaign, which is urging British holidaymakers to take care in the sun and avoid painful and unsightly burning.

All types of sunburn, whether serious or mild, can cause permanent and irreversible skin damage and increases the risk of malignant melanoma, the deadliest form of skin cancer. With over 75,000 new cases of skin cancer registered each year and rising, its crucial that people know how to enjoy the sun safely and know when to cover up.

Rebecca Russell, Cancer Research UKs SunSmart campaign manager, said: "Sunburn can seriously increa
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