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British Heart Experts Use Cricket To Target South Asians

eriousness of the situation, or delay because they don't want to make a fuss.

"From my experience, South Asians, particularly older people, can be even less willing to call 999 when they have chest pain or other heart attack symptoms. The really worrying thing about this is that South Asian people are at much higher risk of dying of heart disease than the general population, so are most likely to need this emergency help".

Professor Roger Boyle, National Clinical Director for Heart Disease and Stroke, said: "I wholeheartedly support this campaign to raise awareness of chest pain among South Asian communities.

"Many NHS organisations are leading the world in the way they provide emergency response, and with paramedics trained to administer lifesaving clot-busting drugs. With 76 percent of patients reached by an ambulance within eight minutes of a call, we can justifiably be proud of the way the NHS provides urgent care.

"The crucial factor for patient survival, however, is for a person experiencing chest pain not to delay calling for help. Given their increased risk of heart disease, it is all the more important this advice is heeded by South Asians living in the UK."

The campaign is being supported by a range of South Asian personalities, including comedian Sanjeev Bhaskar, BBC news presenter Asad Ahmed, actor Saeed Jaffrey, novelist Moni Mohsin, and singer Channi Singh.

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