The rising temperature is a worldwide phenomenon, thanks to climatic changes, and what better way to beat the heat than to reach out for a carton of your favorite brand// of chilled soft drink. Indulging excessively on these fizzy fluids is a national past time among the ever-increasing band of the young, the not- so- young, the ‘couch-potatoes’ and the ‘socially-visible’. However, there is now a need to replace callousness with caution as the day of reckoning has finally arrived!
The Center for Science and Environment (CSE), a Delhi-based NGO, carrying out public- interest research, has once again cautioned millions of consumers on one of modernity’s gravest blunders - Coke. Their recent studies have decisively revealed that these drinks, which are the brand ambassadors of the West, are unsafe and unhealthy, rendering it totally unfit for consumption. Random- sample study has revealed that eleven soft drink brands of Coca-cola and Pepsi had alarmingly high quantities of pesticidal residues.
An earlier study, carried out on the same lines by the CSE, did manage to stir the nation’s conscience, but the warring giants Cola and Pepsi, joined hands to tackle the issue, and the confused consumers soon slipped into a somber reverie. Indifference prevailed as old habits die-hard. To an uncaring public, cocooned in complacency, the recent revelation comes as a bolt from the blue.
In the name of industrialization and economic growth, several factories have mushroomed in the scenic backdrops of rural India. Most of them, like the soft-drink factories, steadily pollute the environment and generally contribute to the health hazards of the endemic population. Besides exuding toxic wastes, which contaminate the ground water, these factories make use of impure water, lack the planning required for site-selection, are devoid of appropriate infrastructure, and are deprived of waste-management facilities.
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