cribers and more than 400,000 monthly visitors to its website, The Scientist’s unique blend of authoritative editorial content has attracted a loyal following among life scientists around the world. The bond between The Scientist and its readers translated into a real interest in recognizing those companies upon whose products they rely. Scientists value the magazine’s news on cutting-edge events, notable discoveries, career issues, and laboratory products. Because this content is directly relevant to life in the lab, readers of The Scientist are especially attuned to the important role that suppliers play in the success of their research and take an active interest in the products and technologies highlighted in each issue.
The scientists invited to nominate suppliers in each product category were drawn from the readership of The Scientist magazine and The Science Advisory Board, the world’s largest online panel of scientific consumers. BioInformatics, LLC ensured that the responses received accurately reflected the demographics of the overall market in terms of geographic region and segmentation. The results were analyzed not only by the frequency with which a company was nominated, but also in terms of a numerical score derived from the satisfaction and loyalty questions. The combined value was then used to select the 28 Finalists honored by this year’s Life Science Industry Awards.
ABOUT BIO-RAD INDIA
Bio-Rad India, a 100% subsidiary of Bio-Rad Laboratories USA, has its headquarters in Gurgaon, Haryana, and regional offices at Chennai, Mumbai, Kolkata, Bangalore and Hyderabad. The company’s operations in the neighbouring countries of Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives are also coordinated from the Bio-Rad India.
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