Navigation Links
Battle Between Google and Microsoft Could Trigger Revolution in Healthcare

Google and Microsoft, aware that a large number of Internet searches are health related, are actively attempting to build a presence in the healthcare sector . This, claims Cambridge UK based analysts Wireless Healthcare, will impact on both healthcare professionals and medical device manufacturers. According to a series of reports published by Wireless Healthcare, doctors who are already having to come to terms with informed patients who have 'googled' their symptoms could see these same patients gaining access to their genetic profile and managing their health using an online patient record.

Wireless Healthcare believes that Google's recent investment in the Genetic profiling company 23andMe and Microsoft's purchase of the intelligent medical search company Medstory could lead to the emergence of services that are highly disruptive within the healthcare market. "We are seeing the emergence of a new ehealth model that challenges some of the assumptions made by existing online healthcare providers and medical device manufacturers," said Peter Kruger, Analyst with Wireless Healthcare, who went on to explain: "This new model impacts not only on how diseases are diagnosed but also the way healthcare is delivered and ehealth services are funded."

Kruger pointed out that while Internet search vendors derive most of their current revenue from advertising, it is unlikely they will be able to base online health on the same funding model. "Advertising and healthcare do not mix well and this issue is already proving to be controversial. I am sure that regulators would be unhappy if banner advertisements started to appear on a patient's online medical record or diagnosis," said Kruger. However, in a report on consumer electronics and ehealth, Wireless Healthcare Describes a number of funding models that have already been deployed by Companies marketing healthcare devices and services to the growing 40 to 59 demographic group - people who both take th eir health seriously and have started to use internet searches to identify early signs of disease.

On the 25th of September Peter Kruger, of Wireless Healthcare, will Present research into new models for online healthcare at the Consumer HealthTec Summit in San Francisco.


'"/>




Related medicine news :

1. UNAIDS Chief Appeals for Projects to Battle AIDS/HIV
2. Firefighters Continue To Battle Blaze
3. Countries Step up Battle Against Bird Flu
4. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
5. Breakthrough in Battle Against Cancer
6. Women Win Legal Battle Over Treatment Of Breast Cancer
7. Pramod Mahajan Continues to Battle for His Life
8. 240 Hours And Counting As Mahajan Continues To Battle For Life
9. Parents Battle Put 8-Year Old Boy In Trouble
10. Little Makoda-Poster Girl For Leukemia Awareness Campaign Losses Her Battle Of Life
11. Muhammad Ali In Battle Royale With Obesity
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, ... the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where ... city’s history as home to some of the world’s leading providers of cereal and ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from ... at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center ... care topics including advance care planning, healthcare costs and patient and family engagement. ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... As a ... Magna Cum Laude and his M.D from the David Geffen School of Medicine at ... returned to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may ... to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To ... for healthy coping following a traumatic event. , Trauma sufferers tend to feel a ...
(Date:6/24/2016)... Francisco, CA (PRWEB) , ... June 24, 2016 ... ... CitiDent, is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive ... self-ligating Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Research and Markets has announced ... Analysis 2016 - Forecast to 2022" report to their ... contains up to date financial data derived from varied research ... trends with potential impact on the market during the next ... which comprises of sub markets, regional and country level analysis. ...
(Date:6/23/2016)... and INDIANAPOLIS , June 23, ... a Lilly Diabetes Tomorrow,s Leaders Scholarship is any indication, ... winners, announced today online at www.diabetesscholars.org by ... 1 diabetes stand in the way of academic and ... the Foundation,s scholarship program since 2012, and continues to ...
(Date:6/23/2016)... Research and Markets has announced the addition ... States, China, Japan, Brazil, United Kingdom, Germany, France, Italy, ... Surgical Procedure Volumes: Global ... surgical procedure volume data in a geographic context. The ... of growth drivers and inhibitors, including world population growth, ...
Breaking Medicine Technology: