Navigation Links
Battle Between Google and Microsoft Could Trigger Revolution in Healthcare

Google and Microsoft, aware that a large number of Internet searches are health related, are actively attempting to build a presence in the healthcare sector . This, claims Cambridge UK based analysts Wireless Healthcare, will impact on both healthcare professionals and medical device manufacturers. According to a series of reports published by Wireless Healthcare, doctors who are already having to come to terms with informed patients who have 'googled' their symptoms could see these same patients gaining access to their genetic profile and managing their health using an online patient record.

Wireless Healthcare believes that Google's recent investment in the Genetic profiling company 23andMe and Microsoft's purchase of the intelligent medical search company Medstory could lead to the emergence of services that are highly disruptive within the healthcare market. "We are seeing the emergence of a new ehealth model that challenges some of the assumptions made by existing online healthcare providers and medical device manufacturers," said Peter Kruger, Analyst with Wireless Healthcare, who went on to explain: "This new model impacts not only on how diseases are diagnosed but also the way healthcare is delivered and ehealth services are funded."

Kruger pointed out that while Internet search vendors derive most of their current revenue from advertising, it is unlikely they will be able to base online health on the same funding model. "Advertising and healthcare do not mix well and this issue is already proving to be controversial. I am sure that regulators would be unhappy if banner advertisements started to appear on a patient's online medical record or diagnosis," said Kruger. However, in a report on consumer electronics and ehealth, Wireless Healthcare Describes a number of funding models that have already been deployed by Companies marketing healthcare devices and services to the growing 40 to 59 demographic group - people who both take th
'"/>




Page: 1 2

Related medicine news :

1. UNAIDS Chief Appeals for Projects to Battle AIDS/HIV
2. Firefighters Continue To Battle Blaze
3. Countries Step up Battle Against Bird Flu
4. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
5. Breakthrough in Battle Against Cancer
6. Women Win Legal Battle Over Treatment Of Breast Cancer
7. Pramod Mahajan Continues to Battle for His Life
8. 240 Hours And Counting As Mahajan Continues To Battle For Life
9. Parents Battle Put 8-Year Old Boy In Trouble
10. Little Makoda-Poster Girl For Leukemia Awareness Campaign Losses Her Battle Of Life
11. Muhammad Ali In Battle Royale With Obesity
Post Your Comments:
(Date:10/13/2008)...e-FirstCall/ -- Nutraceutical,International Corpor...Hough,President, and Cory McQueen, Vice President...e a presentation regarding the Company on Wednesda... Living Conference in,Boston, Massachusetts. The p...that day and will be web cast live on the followin...
(Date:10/13/2008)...mbination of low plasma levels of antioxidants and...th certain forms of the eye disease age-related ma... the October issue of Archives of Ophthalmology ,...ina is vulnerable to the damaging effects of light...the article. "While wavelengths in the UV radiatio...
(Date:10/13/2008)... Today,s autism research draws on a,variety of sci...agnetic,resonance imaging (fMRI) to neural develop... "Development and Brain Systems in Autism," 16 of,... present their latest,groundbreaking findings on t...udy that will continue to improve scientists, unde...
(Date:10/13/2008)... WITH THE VIPER RESPONDER LE SPECIAL E...STA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- Dir...I Holdings Inc. (Nasdaq: DEIX ), has joined,the f...f Responder LE,Special Edition 2-Way Vehicle Secur...Susan G. Komen for the Cure. For each pink Respond...
Breaking Medicine News(10 mins):Health News:Nutraceutical to Present at Canaccord Adams Healthy Living Conference 2Health News:Nutraceutical to Present at Canaccord Adams Healthy Living Conference 3Health News:Sunlight exposure plus low antioxidant levels may place older adults at risk for eye disease 2Health News:Carnegie Mellon International Autism Symposium to Feature Groundbreaking Research, Oct. 17-18 2Health News:Supporting Susan G. Komen for the Cure(R) During National Breast Cancer Awareness Month 2Health News:Supporting Susan G. Komen for the Cure(R) During National Breast Cancer Awareness Month 3
...voiced concerns about an outbreak of mumps that ha... have contacted the infection on airline // flight... childhood illness, which was all but wiped out wi...mps and rubella vaccine. "The state of Iowa has...
...dearly, like deleting important files or leaving g...n. According to the published work of US scientist... more active after "costly" mistakes. This may hel...tudy examined the brains of 12 healthy adults usin...
...at alcoholism by taking it just once a month. Alke...Vivitrol, an injectable form of naltrexone adminis.... ReVia by Barr Pharmaceuticals Inc. is how the p...y. This drug would be freely available by June end...
...ed Front for Children: Global Efforts to Combat Se...' // to be held on the 21st of April at the Univer...curb sex trafficking, at a global level. The event...hington S.E., Minneapolis, and is free and open to...
Other Medicine News:Health News:Costly mistakes help better understand OCD: obsessive compulsive disorder 2
(Date:10/13/2008)... Expansion of Genomic DNA from Multiple Cancer... Disease Studies, ANN ARBOR, Mich., Oct. 13 /PRN... an agreement with SAIC-Frederick to amplify DNA s...con Genomics was selected to amplify and standardi...amples from cancer patients. The Rubicon,GenomePle...
(Date:10/10/2008)... WASHINGTON and MENLO PARK, Calif., Oct. 10 /...T ) today announced that it plans to present,long-...clinical trials next,week at the Cardiovascular Re...theter Cardiovascular Therapeutics (TCT) meeting i...rospective studies designed to investigate,the saf...
(Date:10/10/2008)... PLEASANTON, Calif., Oct. 10 /- ... has been authorized to affix the CE (Conformite,E... Antares(TM) Coronary,Stent System, a unique main ...or near coronary bifurcations., Representing the ...es(TM) system has potential use in a quarter of th...
(Date:10/9/2008)... Scripps Translational Science Institute, Nav...eaking health study, SAN DIEGO, Oct. 9 /PRNewswir...research leaders have joined forces in a first-of-...mpact of personal genetic testing,on people who ch...potential,risk for developing certain diseases., ...
Breaking Medicine Technology:Rubicon Provides Genome Amplification for the Cancer Genome Atlas Project 2Rubicon Provides Genome Amplification for the Cancer Genome Atlas Project 3XTENT Announces Clinical Trial Data to be Presented at Annual Meeting of Transcatheter Cardiovascular Therapeutics Next Week 2TriReme Medical Inc. Receives CE Marking for Antares(TM) Coronary Stent System 2Landmark Research Study is Launched to Assess Impact of Personal Genetic Testing 2Landmark Research Study is Launched to Assess Impact of Personal Genetic Testing 3Landmark Research Study is Launched to Assess Impact of Personal Genetic Testing 4Landmark Research Study is Launched to Assess Impact of Personal Genetic Testing 5FDA Panel to Consider Over the Counter Statin 8183 1FDA Panel to Consider Over the Counter Statin 8183 2FDA Panel to Consider Over the Counter Statin 8183 3FDA Panel to Consider Over the Counter Statin 8183 4FDA Panel to Consider Over the Counter Statin 8183 5BioMed Realty Trust Declares Fourth Quarter 2007 Common Stock and Preferred Stock Dividends 8181 1BioMed Realty Trust Declares Fourth Quarter 2007 Common Stock and Preferred Stock Dividends 8181 2Shire plc 3A Board Changes 2173 1Shire plc 3A Board Changes 2173 2Shire plc 3A Board Changes 2173 3Shire plc 3A Board Changes 2173 4Neurocrine Biosciences Announces Conference Call and Webcast to Provide Indiplon Update 2170 1
...is Examines Impact of Pain on Sleep Interference, ...-- Data from a,pooled analysis of three studies su...c nerve damage, or diabetic peripheral neuropathy,...mprovements in,both average daily pain and night p...d sleep interference than in those patients,taking...
...ay 03, 2007 /PRNewswire/ -- Bayer HealthCare,Pharm...inical,studies with Betaseron(R) (interferon beta-...f Neurology,s (AAN) 59th Annual Meeting,demonstra...igh,patient satisfaction with treatment in patient... , "Collectively, these studies highlight the impo...
Other Medicine Technology:Data Suggest Cymbalta Reduced Severity of Night Pain in Patients,with Diabetic Nerve Pain 2Data Suggest Cymbalta Reduced Severity of Night Pain in Patients,with Diabetic Nerve Pain 3Data Suggest Cymbalta Reduced Severity of Night Pain in Patients,with Diabetic Nerve Pain 4Data Suggest Cymbalta Reduced Severity of Night Pain in Patients,with Diabetic Nerve Pain 5Data Suggest Cymbalta Reduced Severity of Night Pain in Patients,with Diabetic Nerve Pain 6Studies Presented at Neurology Conference Highlight Early Efficacy,Long-Term Tolerability, and High Patient Satisfaction with,Betaseron 2Studies Presented at Neurology Conference Highlight Early Efficacy,Long-Term Tolerability, and High Patient Satisfaction with,Betaseron 3Studies Presented at Neurology Conference Highlight Early Efficacy,Long-Term Tolerability, and High Patient Satisfaction with,Betaseron 4
... ARUP Laboratories is a national reference laborat...y research and development. ARUP offers an extensi...tests in clinical and anatomic pathology. Owned by...s include more than half of the nation's universit...
... ARUP Laboratories is a national reference laborat...y research and development. ARUP offers an extensi...tests in clinical and anatomic pathology. Owned by...s include more than half of the nation's universit...
... ARUP Laboratories is a national reference laborat...y research and development. ARUP offers an extensi...tests in clinical and anatomic pathology. Owned by...s include more than half of the nation's universit...
... ARUP Laboratories is a national reference laborat...y research and development. ARUP offers an extensi...tests in clinical and anatomic pathology. Owned by...s include more than half of the nation's universit...
Medicine Products: