Navigation Links
Battle Between Google and Microsoft Could Trigger Revolution in Healthcare

Google and Microsoft, aware that a large number of Internet searches are health related, are actively attempting to build a presence in the healthcare sector . This, claims Cambridge UK based analysts Wireless Healthcare, will impact on both healthcare professionals and medical device manufacturers. According to a series of reports published by Wireless Healthcare, doctors who are already having to come to terms with informed patients who have 'googled' their symptoms could see these same patients gaining access to their genetic profile and managing their health using an online patient record.

Wireless Healthcare believes that Google's recent investment in the Genetic profiling company 23andMe and Microsoft's purchase of the intelligent medical search company Medstory could lead to the emergence of services that are highly disruptive within the healthcare market. "We are seeing the emergence of a new ehealth model that challenges some of the assumptions made by existing online healthcare providers and medical device manufacturers," said Peter Kruger, Analyst with Wireless Healthcare, who went on to explain: "This new model impacts not only on how diseases are diagnosed but also the way healthcare is delivered and ehealth services are funded."

Kruger pointed out that while Internet search vendors derive most of their current revenue from advertising, it is unlikely they will be able to base online health on the same funding model. "Advertising and healthcare do not mix well and this issue is already proving to be controversial. I am sure that regulators would be unhappy if banner advertisements started to appear on a patient's online medical record or diagnosis," said Kruger. However, in a report on consumer electronics and ehealth, Wireless Healthcare Describes a number of funding models that have already been deployed by Companies marketing healthcare devices and services to the growing 40 to 59 demographic group - people who both take th eir health seriously and have started to use internet searches to identify early signs of disease.

On the 25th of September Peter Kruger, of Wireless Healthcare, will Present research into new models for online healthcare at the Consumer HealthTec Summit in San Francisco.


'"/>




Related medicine news :

1. UNAIDS Chief Appeals for Projects to Battle AIDS/HIV
2. Firefighters Continue To Battle Blaze
3. Countries Step up Battle Against Bird Flu
4. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
5. Breakthrough in Battle Against Cancer
6. Women Win Legal Battle Over Treatment Of Breast Cancer
7. Pramod Mahajan Continues to Battle for His Life
8. 240 Hours And Counting As Mahajan Continues To Battle For Life
9. Parents Battle Put 8-Year Old Boy In Trouble
10. Little Makoda-Poster Girl For Leukemia Awareness Campaign Losses Her Battle Of Life
11. Muhammad Ali In Battle Royale With Obesity
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the ... save lost souls in the Philippines. “The Journey: From the Mountains to the Mission ... of the Bible. She has taught all ages and currently teaches a class of ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare ... program management, will showcase a range of technology and learning solutions at the ... Convention and Expo to be held October 14–18, 2017 at the Mandalay Bay ...
(Date:10/12/2017)... ... , ... Planet Fitness, one of the largest and fastest growing franchisors and ... flagship location in Covington, LA at 401 N. U.S. Highway 190, in January of ... Depot in the Holiday Square shopping center. Its location allows it to serve both ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( ... today the introduction of an innovative new design of the shoulder pad. The ... get maximum comfort while controlling your pain while using cold therapy. By utilizing ice ...
(Date:10/12/2017)... ... October 12, 2017 , ... Asante, a nationally ... care, have expanded their existing home health joint venture through an agreement, effective ... operating a joint venture home health company with Asante, delivering clinically integrated care, ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... , Oct. 4, 2017  South Korean-based healthcare product ... training aide "cprCUBE" on Kickstarter. The device will educate ... cardiac arrests with better efficiency compared to the dated ... real-time feedback on efficacy of the compression for a ... has a goal to raise $5,000. ...
(Date:10/4/2017)... 4, 2017 OBP Medical , ... medical devices, today announced regulatory approval from ... (or Agência Nacional de Vigilância Sanitária (ANVISA)) to ... surgical retractor with integrated LED light source and ... and exposure of a tissue pocket or cavity ...
(Date:10/2/2017)... 2, 2017  Eli Lilly and Company (NYSE: ... the third quarter of 2017 on Tuesday, October 24, ... that day with the investment community and media to ... conference call will begin at 9 a.m. Eastern time. ... live webcast of the conference call through a link ...
Breaking Medicine Technology: