Navigation Links
Battle Between Google and Microsoft Could Trigger Revolution in Healthcare

Google and Microsoft, aware that a large number of Internet searches are health related, are actively attempting to build a presence in the healthcare sector . This, claims Cambridge UK based analysts Wireless Healthcare, will impact on both healthcare professionals and medical device manufacturers. According to a series of reports published by Wireless Healthcare, doctors who are already having to come to terms with informed patients who have 'googled' their symptoms could see these same patients gaining access to their genetic profile and managing their health using an online patient record.

Wireless Healthcare believes that Google's recent investment in the Genetic profiling company 23andMe and Microsoft's purchase of the intelligent medical search company Medstory could lead to the emergence of services that are highly disruptive within the healthcare market. "We are seeing the emergence of a new ehealth model that challenges some of the assumptions made by existing online healthcare providers and medical device manufacturers," said Peter Kruger, Analyst with Wireless Healthcare, who went on to explain: "This new model impacts not only on how diseases are diagnosed but also the way healthcare is delivered and ehealth services are funded."

Kruger pointed out that while Internet search vendors derive most of their current revenue from advertising, it is unlikely they will be able to base online health on the same funding model. "Advertising and healthcare do not mix well and this issue is already proving to be controversial. I am sure that regulators would be unhappy if banner advertisements started to appear on a patient's online medical record or diagnosis," said Kruger. However, in a report on consumer electronics and ehealth, Wireless Healthcare Describes a number of funding models that have already been deployed by Companies marketing healthcare devices and services to the growing 40 to 59 demographic group - people who both take th eir health seriously and have started to use internet searches to identify early signs of disease.

On the 25th of September Peter Kruger, of Wireless Healthcare, will Present research into new models for online healthcare at the Consumer HealthTec Summit in San Francisco.


'"/>




Related medicine news :

1. UNAIDS Chief Appeals for Projects to Battle AIDS/HIV
2. Firefighters Continue To Battle Blaze
3. Countries Step up Battle Against Bird Flu
4. Kylies Personal Battle Against Breast Cancer May Soon Come To An End
5. Breakthrough in Battle Against Cancer
6. Women Win Legal Battle Over Treatment Of Breast Cancer
7. Pramod Mahajan Continues to Battle for His Life
8. 240 Hours And Counting As Mahajan Continues To Battle For Life
9. Parents Battle Put 8-Year Old Boy In Trouble
10. Little Makoda-Poster Girl For Leukemia Awareness Campaign Losses Her Battle Of Life
11. Muhammad Ali In Battle Royale With Obesity
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:5/28/2016)... ... ... a year and a half of planning the Multiple Pathways of Recovery Conference , ... Recovery Conference was held May 2 -4, 2016 at the Mystic Marriott Hotel & ... explore the many pathways individuals use to get into and sustain their recovery. Pathways ...
(Date:5/27/2016)... NJ (PRWEB) , ... May 27, 2016 , ... Two ... named as YWCA Tribute to Women and Industry (TWIN) 2016 honorees. The award ... their workplace. For this year, Geri Boone, Director of the MLTSS (Managed Long-Term Services ...
(Date:5/27/2016)... ... May 27, 2016 , ... This campaign aims to ... which we as a society can control and change. , As nearly 795,000 Americans ... 40 seconds within the United States. Plus, with an estimated 129,000 of these people ...
(Date:5/27/2016)... ... May 27, 2016 , ... Aimed at nurses and employees ... stories, courtesy of leaders in the nursing and health care industry. It also ... advocates and associations—namely Jones & Bartlett Learning. , Jones & Bartlett Learning is ...
(Date:5/26/2016)... ... ... Despite last week’s media reports hinting at a June rate hike after the ... for an interest rate increase, according to Rajeev Dhawan of the Economic Forecasting Center ... Market Committee (FOMC) dot charts are of interest to the press for their noise ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)... -- Diana Russell suffers from a form of rheumatoid arthritis ... This disease has put her in a wheelchair, and ... to leave her home.  Because of the size and ... wheelchair.  So if there is a family function, the ... to wait for the bus. Photo - ...
(Date:5/24/2016)... 24, 2016 Celsion Corporation (NASDAQ: ... today provided an update on its ongoing OVATION ... combining GEN-1, the Company,s DNA-based immunotherapy, with the ... patients with advanced ovarian cancer who will undergo ... is an IL-12 DNA plasmid vector formulated as ...
(Date:5/24/2016)... KONG , May 24, 2016 ... stent de doble terapia del mundo, introduce catéteres ... arteriovenosa. OrbusNeich, una compañía global especializada ... las vidas, ha expandido su cartera incluyendo productos ... balón JADE™ y Scoreflex™ PTA son los dispositivos ...
Breaking Medicine Technology: