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Bangkok Lures Visitors With Its Growing Gourmet Scene

and enormous media coverage for the capital. Other culinary events planned in Bangkok this year include the World Gourmet Festival at the Four Seasons hotel in September, while Gourmet Asia, which was in its first year, plans to return soon.

The hospitality industry here is keen to capture the growing wealth in Asia, especially China, where the nouveau riche are keen to try the finest food and wines at luxury hotels and restaurants across the region. Michael Dreyer, of Singapore-based events manager Koelnmesse that was one of the Gourmet Asia organisers, says wealthy Chinese increasingly fly across the region for a one-night dinner before heading home pleasantly stuffed.

"They don't mind paying first class, doing some shopping and just having dinner here," he said. The question for many is when a Thai chef will find his or her name in lights at one of the gourmet line-ups, as it is the kingdom's fiery curries, sharp savoury salads and spicy soups that attract many tourists.

Australia-based travel agency Peregrine Adventures offers a 12-day Gourmet Thailand tour, which they expanded recently to cope with increased demand. But Becky Last, the company's Asia manager, says it is Thailand's robust flavours that attract their clients, not the European and fusion fare offered at some of the five-star hotels and chic eateries.

"Our clients prefer to 'do it local' so we?re more likely to hunt out a popular restaurant with locals and take our clients there for a local experience," she said by email from Melbourne.




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