Navigation Links
Ayurveda Firm's Name Change Irks Experts

Thiruvananthapuram: Experts of the traditional Indian science of ayurveda have questioned the name change of leading firm Kerala Ayurveda Pharmacy Ltd (KAPL) to Kerala// Ayurveda Ltd, saying it could mislead patients and tourists.

The Kochi-based KAPL has been a leading name in Kerala's ayurveda sector and its fame rose when it merged with the Mauritius-based Katra Health Care Ltd, which is involved in agri-business and healthcare apart from other sectors.

"The new name of Kerala Ayurveda Ltd was decided at a special meeting of KAPL on Jan 31," S.K. Arunkumar of Kerala Ayurveda Ltd told IANS.

The company's new name has irked people who say that Kerala's ayurveda is a unique medical system that has a long history and tradition, leading to objections to the name 'Kerala Ayurveda' being monopolised by one company.

Jacob M. Titus, ayurveda drugs controller, said he wasn't aware of the change of name because he had not received any communication in this regard.

"Yes, the name is misleading. But I have limitations because if the Registrar of Companies has cleared the name, then I will have to go by that. No doubt there is every likelihood that this could be challenged," said Titus.

The ayurveda system of Kerala is herbal based and its treatment methods are said to be different from the ayurveda systems practised elsewhere in India. The treatments and luxurious massages are now extremely popular among tourists, especially foreigners, churning up considerable business for the state's tourism industry.

"This name change is nothing but a marketing strategy, which has been well thought out by the company. This is of course not right but then is there anything that can be done against it?," asked Vasudevan Nampoothiri, principal of the Ayurveda College here.

Arunkumar clarified that Kerala Ayurveda Ltd has forwarded the details of the name change to the Registrar of Companies .

"We have no problems and we will handle it if there are any problems raised from any quarters because there is nothing wrong in it," he stated.

E.M. Najeeb, a leading player of the tourism industry, said it was high time the Kerala government took steps to patent its ayurveda system.

"I have had several complaints from foreigners that ayurveda is being misused here. Moreover, countries like Sri Lanka are also promoting ayurveda in a big way and it is here that the government should step in," said Najeeb.

But John Muthoot, another industry member, said it would only benefit Kerala if an international company like Katra promoted Kerala ayurveda.

"The biggest gainer would be Kerala because more people from across the world would come to Kerala to experience ayurveda," said Muthoot.

Source-IANS
'"/>




Related medicine news :

1. IT Professionals Turn To Ayurveda
2. Ayurveda Spas are hot in San Francisco
3. International conference on Ayurveda to be held on Kerala
4. Indian Ayurveda in troubled waters abroad.
5. NY Health Dept Bans 3 Ayurveda Drugs
6. Himachal Pradesh Government To Cancel Licences Of Some Ayurveda Units
7. Exclusive Health Care Packages To Be Launched By Ayurveda Hospital
8. Yoga Guru Ramdev Invited to Tap Ayurveda Potential by Jharkhand Govt
9. Ramdev Signs MOU With Jharkhand Govt To Set Up Ayurveda Hospital
10. Proposal to license Ayurveda Practitioners in the US
11. Doctors In New Zealand Warns Against Using Ayurveda Medicines
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/12/2017)... Del. (PRWEB) , ... October 12, 2017 , ... ... and advisory services for healthcare compliance program management, will showcase a range of ... National Association for Assisted Living (NCAL) Convention and Expo to be held October ...
(Date:10/12/2017)... Orleans, LA (PRWEB) , ... October 12, 2017 , ... ... centers in the U.S., announced today its plans to open a flagship location in ... will occupy the former Rooms To Go store next to Office Depot in the ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ... introduction of an innovative new design of the shoulder pad. The shoulder pad ... comfort while controlling your pain while using cold therapy. By utilizing ice and water ...
(Date:10/12/2017)... ... 12, 2017 , ... Asante, a nationally recognized health system ... their existing home health joint venture through an agreement, effective October 1, 2017, ... venture home health company with Asante, delivering clinically integrated care, for the past ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa Mohebi, the Los ... article to the newly revamped Cosmetic Town journal section, featuring articles ... procedure known as Follicular Unit Extraction (FUE). , Dr. Mohebi says ...
Breaking Medicine News(10 mins):
(Date:10/5/2017)... , Oct. 5, 2017  In response ... of Oral and Maxillofacial Surgeons (AAOMS) released prescribing ... – to be used as a first-line therapy ... Recognizing the ... AAOMS White Paper "Opioid Prescribing: Acute and Postoperative ...
(Date:10/2/2017)... Oct. 2, 2017 Diplomat Pharmacy, Inc. (NYSE: ... Software and Consulting, LLC , and named its founder ... based in Tennessee , will operate ... expands EnvoyHealth,s service offerings for health care partners to ... "In an interoperable world, technology ...
(Date:10/2/2017)... 2, 2017 The Rebound mobile app is poised ... reverse the tide of prescription drug addiction. The app empowers ... intake and stepping down their dosage in a safe, controlled ... December 2017; the first 100,000 people to sign up will ... http://www.rebound-solution.com/ ...
Breaking Medicine Technology: