Navigation Links
Ayurveda Firm's Name Change Irks Experts

Thiruvananthapuram: Experts of the traditional Indian science of ayurveda have questioned the name change of leading firm Kerala Ayurveda Pharmacy Ltd (KAPL) to Kerala// Ayurveda Ltd, saying it could mislead patients and tourists.

The Kochi-based KAPL has been a leading name in Kerala's ayurveda sector and its fame rose when it merged with the Mauritius-based Katra Health Care Ltd, which is involved in agri-business and healthcare apart from other sectors.

"The new name of Kerala Ayurveda Ltd was decided at a special meeting of KAPL on Jan 31," S.K. Arunkumar of Kerala Ayurveda Ltd told IANS.

The company's new name has irked people who say that Kerala's ayurveda is a unique medical system that has a long history and tradition, leading to objections to the name 'Kerala Ayurveda' being monopolised by one company.

Jacob M. Titus, ayurveda drugs controller, said he wasn't aware of the change of name because he had not received any communication in this regard.

"Yes, the name is misleading. But I have limitations because if the Registrar of Companies has cleared the name, then I will have to go by that. No doubt there is every likelihood that this could be challenged," said Titus.

The ayurveda system of Kerala is herbal based and its treatment methods are said to be different from the ayurveda systems practised elsewhere in India. The treatments and luxurious massages are now extremely popular among tourists, especially foreigners, churning up considerable business for the state's tourism industry.

"This name change is nothing but a marketing strategy, which has been well thought out by the company. This is of course not right but then is there anything that can be done against it?," asked Vasudevan Nampoothiri, principal of the Ayurveda College here.

Arunkumar clarified that Kerala Ayurveda Ltd has forwarded the details of the name change to the Registrar of Companies .

"We have no problems and we will handle it if there are any problems raised from any quarters because there is nothing wrong in it," he stated.

E.M. Najeeb, a leading player of the tourism industry, said it was high time the Kerala government took steps to patent its ayurveda system.

"I have had several complaints from foreigners that ayurveda is being misused here. Moreover, countries like Sri Lanka are also promoting ayurveda in a big way and it is here that the government should step in," said Najeeb.

But John Muthoot, another industry member, said it would only benefit Kerala if an international company like Katra promoted Kerala ayurveda.

"The biggest gainer would be Kerala because more people from across the world would come to Kerala to experience ayurveda," said Muthoot.

Source-IANS
'"/>




Related medicine news :

1. IT Professionals Turn To Ayurveda
2. Ayurveda Spas are hot in San Francisco
3. International conference on Ayurveda to be held on Kerala
4. Indian Ayurveda in troubled waters abroad.
5. NY Health Dept Bans 3 Ayurveda Drugs
6. Himachal Pradesh Government To Cancel Licences Of Some Ayurveda Units
7. Exclusive Health Care Packages To Be Launched By Ayurveda Hospital
8. Yoga Guru Ramdev Invited to Tap Ayurveda Potential by Jharkhand Govt
9. Ramdev Signs MOU With Jharkhand Govt To Set Up Ayurveda Hospital
10. Proposal to license Ayurveda Practitioners in the US
11. Doctors In New Zealand Warns Against Using Ayurveda Medicines
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/13/2017)... ... , ... The Visiting Nurse Association (VNA) of Somerset Hills is proud to ... unique items from across the nation, this holiday-themed event will raise funds and awareness ... VNA. The boutique will be open Saturday, November 4 (10:00 a.m. – 5:00 ...
(Date:10/13/2017)... , ... October 13, 2017 , ... ... be giving viewers the lowdown on sciatica in a new episode of "Success ... focuses on current events and innovation and investigates each subject in-depth with passion ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare ... program management, will showcase a range of technology and learning solutions at the ... Convention and Expo to be held October 14–18, 2017 at the Mandalay Bay ...
(Date:10/12/2017)... ... 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one of ... innovative new design of the shoulder pad. The shoulder pad provides optimal support ... your pain while using cold therapy. By utilizing ice and water that is circulated ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa Mohebi, the ... medical article to the newly revamped Cosmetic Town journal section, featuring ... transplant procedure known as Follicular Unit Extraction (FUE). , Dr. Mohebi ...
Breaking Medicine News(10 mins):
(Date:10/5/2017)...  In response to the nationwide opioid epidemic, ... (AAOMS) released prescribing recommendations that urge ibuprofen – ... a first-line therapy to manage a patient,s acute ... Recognizing the value and importance of the ... Acute and Postoperative Pain Management" stresses that practitioners ...
(Date:10/2/2017)...  Eli Lilly and Company (NYSE: LLY ... quarter of 2017 on Tuesday, October 24, 2017. Lilly ... with the investment community and media to further detail ... will begin at 9 a.m. Eastern time. Investors, media ... of the conference call through a link that will ...
(Date:9/28/2017)... 2017 Cohen Veterans Bioscience and Early Signal ... wearable and home sensors for real-time monitoring of patients ... a nonprofit organization focused on disruptive health solutions for ... analytical system to record and integrate behavioral, cognitive, physiological ... ...
Breaking Medicine Technology: