Despite dull and dreary rains during the monsoon season in Kerala, numerous tourists visit the state to savour ayurveda packages.//

It is believed that the months of June and July are best suited for administering ayurvedic treatment.

"In the last five years the number of tourist places offering ayurveda-related services in Kerala has more than doubled. Capital investment for a cottage in a resort now ranges from Rs.500,000 to Rs.5 million," said Jose Dominic, chief of CGH Earth, one of the leading players in Kerala's tourism industry.

According to a World Travel and Tourism Council report, tourism in Kerala is expected to grow at the rate of 11.40 percent per annum till 2013.

"Monsoon tourism has come to stay in Kerala. We have an increase of 30 percent in business this season," said Dominic.

"Ayurvedic tourism is going to be the selling point for Kerala because strong undercurrents indicate that this has put the state on the tourism map of the world," said Dominic, who owns half a dozen premium properties in the state.

John Muthoot, managing director of Muthoot Hotels, said: "This season we are inviting corporate houses to hold their annual conferences. Four groups have come and gone. This month we expect four more groups and each will have around 40 executives.

"After their routine meetings, they (conference delegates) head for our spa aroma therapy. This has come as a bonus and we have already started receiving inquiries for next year's monsoon season," said Muthoot.

Most resorts in Kerala offer attractive ayurveda packages to the tourists. These packages include body massages with different herbal oils and powders.

While the tariff varies from resort to resort, it starts from 50 euros a day, including for food, accommodation and treatment protocols.

The most preferred treatment protocol is the rejuvenation package, which consists of different kinds of massages. Pa
'"/>




Page: 1 2
Related medicine news :

1. IT Professionals Turn To Ayurveda
2. Ayurveda Spas are hot in San Francisco
3. International conference on Ayurveda to be held on Kerala
4. Indian Ayurveda in troubled waters abroad.
5. NY Health Dept Bans 3 Ayurveda Drugs
6. Himachal Pradesh Government To Cancel Licences Of Some Ayurveda Units
7. Exclusive Health Care Packages To Be Launched By Ayurveda Hospital
8. Yoga Guru Ramdev Invited to Tap Ayurveda Potential by Jharkhand Govt
9. Ramdev Signs MOU With Jharkhand Govt To Set Up Ayurveda Hospital
10. Proposal to license Ayurveda Practitioners in the US
11. Doctors In New Zealand Warns Against Using Ayurveda Medicines