Navigation Links
Art of Establishing a Bond to Sell a Brand – Medical Reps Show the Wa

TORONTO — The comradeship between doctors and medical representatives needs no introduction. The motivation for such life-time investments begin// in the precincts of swank offices and boardrooms, where jet-setting corporate executives are given their ‘do or die’ sales targets. Propelled into action by sheer bottom-line figures, the dynamic medical rep gets to the bottom of the doctor’s heart.

The medical representatives first create a ready reckoner of the doctors’ personal history- important occasions, birthday of spouse and such other information that will touch a chord. A novel effort by an erstwhile US medical representative and a physician explores the strong nexus between doctors and medical representatives that have a bearing on the contents of the prescription given to patients.

Mr. Ahari, who worked as U.S. drug representative for international pharmaceutical giant Eli Lilly and Co, said, "Most doctors think themselves immune to such influences. This is an illusion. It’s my job to figure out what a physician's price is."

The whopping sales recorded by the Canadian pharmaceutical industry which generated $17.8-billion last year is ample evidence to the relationship between doctors and medical representatives. A pharmaceutical watchdog in Canada is keen on regulating this connection between medical reps and doctors. A research conducted in 2005 showed that nearly 20% of physicians had given appointments to medical reps during the previous week. The research revealed that doctors were approached with a strategy befitting their personality type. The study revealed some of the key strategies employed by reps to break the ice and make positive inroads in their relationship with doctors.

Mr. Ahari felt, that reps "create a subconscious obligation to reciprocate. The highest prescribers are every rep's sugar mommies and daddies." This is a risky proposition for patients who may be given newer drugs that do not carry evidenc e from years of use to support its safety and efficacy. According to Joel Lexchin, a professor of health policy at York University, the drugs promoted most likely happen to be the newer ones.

A case in point is the aggressively marketed drug Vioxx, which was found to have adverse side effects after it hit the market. The drug did not have years of evidence to back its safety.

Related medicine news :

1. Variations In ingredients From Brand to Brand
2. Drinking Brandy Is Good For Health
3. Marketing of Low Tar Cigarette Brand by BAT Unethical
4. New Research Reveals How We Process Brands And Products
5. Big Brands Ensure Lasting Influences In Dietary Choices.
6. Brand Name Drug Prices Zoom
7. Brain Responds Better to Name Brands
8. Salmonella Contamination Suspected In A Brand Of Fresh Spinach
9. Some Brands of Ready Meals Recalled After Glass Scare
10. Two Brands of Pesto Recalled in Quebec, Ontario
11. Drug Companies May Be Penalize For Overcharging NHS Tax Payers Money on Branded Drugs
Post Your Comments:

(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal ... Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Cut Pro X users can now reveal the media of their split screens ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... strategic partnership with Connance, a healthcare industry leader providing predictive analytics to ... technology combine to provide health systems, hospitals and ambulatory surgical centers with ...
(Date:6/27/2016)... Park, KS (PRWEB) , ... June 27, 2016 , ... ... in retailers of Eyeglasses . , Millions of individuals in the United States ... eyeglasses have become a way to both correct vision and make a fashion statement. ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... On ... as sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle ... honor of the city’s history as home to some of the world’s leading providers ...
(Date:6/26/2016)... North Carolina (PRWEB) , ... June 26, 2016 , ... ... release of a new product that was developed to enhance the health of felines. ... for centuries. , The two main herbs in the PawPaws Cat Kidney Support ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Consumers have taken ... regulators/payers have placed more emphasis on patient outcomes. ... support programs in the pharmaceutical industry have evolved ... Consequently, pharmaceutical companies are focusing on becoming more ... providing products and services that improve health. ...
(Date:6/24/2016)... , June 24, 2016 ... Markets has announced the addition of the " ... offering. This ... and provides an updated review, including its applications in ... the total market, which includes three main industries: pharmaceutical ...
(Date:6/24/2016)... , June 24, 2016  American Respiratory Labs (ARL), a ... now able to perform sophisticated lung assessments in patients, homes, thanks ... Inc. Patients are no longer limited to having ... PRO ® , ARL patients like Jeanne R. of ... the comfort of her own home. ...
Breaking Medicine Technology: