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Apple Launches IPhone; New Yorkers Line Up to Buy Gadget

Apple launched its new iPhone in US retail stores Friday to brisk demand as some New Yorkers lined up to get their hands on the latest offering from the computer and gadget maker which packs a cell phone, music player and web browser.

Cupertino, California-based, Apple and its chief executive Steve Jobs hope the iPhone, a sleek lightweight device which fits in the hand, will prove as popular as its best-selling iPod music players.

Eager New Yorkers, some of whom camped out overnight, were lined up at one Apple store which offered the first iPhones for sale Friday morning to be among the first consumers to get hold of one of the pocket-sized gadgets.

Greg Packer, 43, was first in line at the Apple store on Fifth Avenue, one of New York's premium shopping avenues, after setting up camp on Monday at 5:00 am to ensure he would be among the first in the city to grab a new iPhone.

By the time the store opened at 9:00 am Friday morning, an additional 160-odd people had lined up behind Packer eager to make a new technological purchase.

Some people in line said they were hoping to sell on an iPhone for a profit, however.

Jobs said in January, when he unveiled the glitzy gadget, that the company hopes to claim a one percent share of the worldwide market of one billion mobile phones within a year.

The scene at a nearby ATT store was not so hectic as just six people sought to buy an iPhone during the late morning.

"We'll have enough," ATT spokeswoman Ellen Webner said at the store, indicating that she did not expect the store to sell out of iPhones.

"If there are no more, you leave your address and we'll have it shipped to you very fast," she said.

Around 230 million Americans already own a cell phone, but Apple is banking that a handheld portable stereo that is also enabled for calls and e-mail will convince them to abandon their current
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