Navigation Links
Anti-smoking Ads at the Movies Doesnt Make Any Impact on Smokers

Showing anti-smoking advertisements before movies in which the lead character smokes is not as effective a method as campaigners hope, for the only people such adverts really reduce the appeal of smoking to , are non-smokers.

And, the news comes from a study that appears in the June issue of the journal Tobacco Control.

The study was carried on 3,000 cinemagoers, 18.6 percent of whom were current smokers, aged 12-24 years in Australia, over a period of three weeks.

The researchers found that after three weeks, though the number of non-smokers who said that they would stay away from taking up the butt increased from 43.8 percent to 47.8 percent, smokers said that there would be no change in their habits, with 38.6 percent of those who saw the anti-smoking adverts saying that they were still likely to be smoking a year on.

The authors concluded that while antismoking advertisement before movies can help stop non-smokers from taking up the butt, campaigners and health experts need to come up with new, innovative methods to woo smokers away from the habit.

Placing an antismoking advertisement before movies that contain smoking scenes can help to immunise young non-smokers against the influences of film stars smoking, the BMJ quoted them, as stating.

In fact, the researchers warn that anti-smoking campaign just might have the opposite effect on smokers, making them more determined to keep up the habit.

The finding that a higher proportion of smokers in the intervention group reported they were likely to be smoking in the future suggests that the antismoking advertisement could have in fact increased stated intentions to smoke, they state.

Caution must be exercised in the type of advertisement screened as some types of advertising may reinforce smokers intentions to smoke, they add.


'"/>




Page: 1

Related medicine news :

1. Anti-smoking advertisements to be funded by Cigarette manufacturers
2. FDA Approves Pfizer’s Anti-smoking Dru
3. Anti-smoking efforts bring down cancer death rates
4. Anti-smoking Programmes Should Increase
5. Parental Behavior And Movies Can Alter Perceptions About Smoking
6. Smoking Related Scenes in Movies Increase Teenage Susceptibility To Smoke
7. Movies Influence Youngsters To Drink
8. Movies Represent Coma In A Wrong Way
9. Tobacco Advertising Through Movies Luring Kids
10. Innovative Movies Show Real-Time Immune-Cell Activity within Tumors
11. Drinking Real Juice Doesnt Cause Obesity In Children
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:1/24/2017)... ... January 24, 2017 , ... The Behavioral ... with an Award of Distinction, recognizing the organization as a top behavioral service ... in the areas of clinical quality, staff satisfaction, and qualifications and consumer satisfaction. ...
(Date:1/24/2017)... , ... January 24, 2017 , ... World Patent Marketing, ... its website invention store . , Retro Patents was co-founded by Craig ... that gives users access to millions of songs, acquired Soundwave from Craig in 2016. ...
(Date:1/24/2017)... ... January 24, 2017 , ... ... United States Environmental Protection Agency (EPA) in its new recommendations of standards ... Innovation Institute has announced. , Cradle to Cradle Certified is recommended at ...
(Date:1/24/2017)... Plains, N.J. (PRWEB) , ... January 24, 2017 , ... ... helping patients for nearly six decades. She joins Dr. Robert V. Scalera, Jr., ... addition to our practice,” said Dr. Scalera, Jr., a general dentist and director of ...
(Date:1/24/2017)... ... January 24, 2017 , ... A fifth-year speaker at the 2017 ... will return to present about the state of the Affordable Care Act (ACA) with ... this year – will be hosted at Disney’s Grand Californian Hotel & Spa from ...
Breaking Medicine News(10 mins):
(Date:1/24/2017)... 24, 2017 South Korea Diabetes Care Devices ... Delivery Summary GlobalData,s new report, "South Korea ... market data on the South Korea Diabetes Care Devices ... dollars and volume (in units) within market categories - ... provides company shares and distribution shares data for the ...
(Date:1/24/2017)... Jan. 24, 2017 The blood screening market ... from USD 1.76 billion in 2016, at a CAGR ... based on technology, product & service, end user, and ... enzyme-linked immunosorbent assay (ELISA), rapid tests, western blot assays, ... to grow at the highest CAGR during the forecast ...
(Date:1/24/2017)... 2017  Ampronix discusses Sony,s recent run of ... Last year the company released four new medical ... that combines 4K and 3D imaging technologies, both ... The monitors deliver superior brightness, enhanced ... the  HVO-4000MT  medical recorder is able to store ...
Breaking Medicine Technology: