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Annual Tobacco-related Deaths to Reach 8.3 Million by 2030

roducts, contributing to higher consumption and greater rates of smoking-related illness and death," said Luk Joossens, senior policy advisor of the Framework Convention Alliance, comprising 300 organisations representing over 100 countries around the world.

The alliance was created to support the development, ratification, and implementation of the WHO framework treaty.

The Bangkok meeting will also discuss Thailand's proposal to draft a new international law banning all cross-border advertising of cigarette products.

"Cross-border advertising has a big impact on populations all over the world," said Hatai Chitanondh, president of the Thailand Health Promotion Institute.

Hatai has earned world respect for his successful anti-smoking campaign that has made Thailand "the gold standard" for anti-tobacco legislation in the region.

But Hatai said Thailand's anti-smoking legislation is undermined by the cigarette companies' use of trans-border advertisements, especially for popular sports events such as Formula One racing.

He said the tobacco companies spend between 300 to 400 million dollars a year in ads and sponsorships of Formula One, which reach 300 million Asian viewers on TV and the Internet.

Thailand's efforts to prevent smoking have also been undermined by a huge trade in cheap smuggled cigarettes.

"The price is down so people consume more, which is bad for people's health, and the government makes less tax, so we lose both ways," Hatai said.


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