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All in the Name of ‘Breast Cancer Awareness

October has been declared as Breast Cancer Awareness Month and with that comes the shocking preponderance of pink products in the shops//. The campaign for raising funds towards breast cancer awareness has included the hawking of pink dresses, cosmetics and teddy bears, as well as major charity events such as the online extravaganza "Boobie-Thon 2006".

The Boobie-Thon that has been running annually for five years now, features over a thousand female (and a few male) bloggers sending photographs of their disembodied breasts on a dedicated website. These images accessible to any and all for a sundry sum of $50 fee is supposed to have its proceeds going to a breast cancer charity.

The question that comes to mind is anything acceptable so long as it is for charity? Certainly Boobie-Thon is not the only one. Over the past few years, using female nudity as a fundraising tactic has become extremely popular.

For instance mainstream pioneers of this field the animal-rights charity Peta (People for the Ethical Treatment of Animals) with its famous campaign "I'd rather go naked than wear fur" has featured several celebrities such as Cindy Crawford, Naomi Campbell, Sadie Frost, all smoldering sexily before the camera. In June, the Hollywood actress and long time supporter Pamela Anderson, posed naked in the window of Stella McCartney's London shop. Critics have accused Peta ,self declared enemy of meat products, of using women as pieces of meat.

Peta in its defense argued that its organization is mainly staffed by ‘feminist women’ and that it has run "naked" advertisements using men, too. Several other of Peta's campaigns has also given the lie to its "pro-women" stance.

Fundraising for breast cancer awareness has crossed all barriers of norms and decencies with many campaigns right from China to South Africa to the United States using young models, celebrities or actresses going topless. This year, a charity distribu
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