Navigation Links
AIDS Healthcare Foundation to File Lawsuit Against Pfizer

The Los Angeles-based AIDS Healthcare Foundation on Monday is expected to file a lawsuit in Los Angeles Superior Court against the pharmaceutical company Pfizer//. The decision is the outcome for allegedly promoting recreational use of its erectile dysfunction drug Viagra in advertisements, Reuters reports.

According to Reuters, AHF said Pfizer's ads for the drug have increased risky sexual behavior, as well as cases of HIV and other sexually transmitted infections, among men.

The group in draft legal documents said, "Pfizer has created and contributed to the perception of Viagra as a safe, sexy, lifestyle, recreational drug to be frequently used regardless of the degree, or even existence of," erectile dysfunction.

AHF in the documents also cited several recent ads, including a 2005 newspaper ad that included a smiling man asking, "What are you doing on New Year's Eve?" Another ad highlighted by AHF ran close to the 2006 Super Bowl and called on men to be "this Sunday's MVP" by asking their doctors about the drug.

According to AHF President Michael Weinstein, the ads portray Viagra as a "party drug" that can improve sex for healthy men -- an assertion that has not been approved by FDA. In addition, AHF said that studies have found recreational use of Viagra among men who have sex with men might overcome the erection-inhibiting effects of alcohol or drugs such as crystal methamphetamine and ecstasy.

The suit will ask that Pfizer stop running ads that promote Viagra as a lifestyle drug and that the company fund ads promoting awareness about the risks associated with Viagra and STIs, according to Reuters. In addition, the suit will ask that Pfizer forfeit profits gained from the "misleading" ads and pay for AHF's costs of treating cases of HIV/AIDS and other STIs that it has linked to Viagra, Reuters reports.

Pfizer spokesperson Shreya Prudio said the company was not aware of the lawsuit. She added that Pfizer is "committed to safe and appropriate use of Viagra," adding that ads for the drug state that it does not "protect against sexually transmitted diseases, including HIV."

Viagra had $1.6 billion worldwide in sales in 2005, Reuters reports. AHF in December 2006 launched an ad campaign against Pfizer because it said the company's ads for Viagra promote recreational use. Pfizer at the time denied that the ads encourage recreational use of the drug and said its advertising states that the drug does not protect against STIs.

Pfizer in 2004 halted an ad campaign because FDA said the ads made an unproven claim that the drug could help men recover a youthful amount of sexual desire, according to Reuters.

Source: Kaiser Family Foundation

Related medicine news :

1. Healthcare sector is now a multi billion-dollar industry in India
2. Iodex goes to SmithKline Beecham consumer Healthcare
3. Healthcare Professionals Might Want To Rethink Their Dress Code
4. New X-ray machine launched by GE Healthcare
5. Medical Fraternity Urged To Revamp Indian Healthcare
6. British Healthcare Mission Explores Partnership Possibilities With Indian Healthcare Sector
7. Need For Social Churning Emphasized In CMC Meet On ‘Leadership In Healthcare
8. LINK Applied Genomics Programme Promises To Revolutionize Healthcare Systems
9. India Can Manage World’s Healthcare Crisis By 202
10. Indian Healthcare Facilities Come In For Praise
11. State Of The Art Healthcare Facility Opened In New Dubai by Welcare
Post Your Comments:

(Date:6/27/2016)... ... June 27, 2016 , ... A revolution ... the emergency ambulance transport experience for the millions of people who require these ... disrupted the taxi industry through the use of technology. Now, SmartEMS has put ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements owned by ... to enhance the health of felines. The formula is all-natural and is made from ... the PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract ...
(Date:6/25/2016)... ... ... temporary closing of Bruton Memorial Library on June 21 due to a possible lice infestation, ... aspect of head lice: the parasite’s ability to live away from a human host, and ... necessary one in the event that lice have simply gotten out of control. , As ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and ... their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took ... the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was ... his family verbally and physically. , “When something upset him, he couldn’t control his emotions,” ... He would throw rocks at my other children and say he was going to kill ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 The Academy of ... recommendations that would allow biopharmaceutical companies to ... entities that make formulary and coverage decisions, a move ... of new medicines. The recommendations address restrictions ... appear on the drug label, a prohibition that hinders ...
(Date:6/24/2016)... According to a new market ... Needles, Safety Pen Needles), Needle Length (4mm, 5mm, 6mm, ... of Purchase (Retail, Non-Retail) - Trends & Global Forecasts ... market for the forecast period of 2016 to 2021. ... by 2021 from USD 1.65 Billion in 2016, growing ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced today ... its e-clinical software solution of choice.  This latest ... possible value to their clients by offering a ... preferred relationship establishes nowEDC as the EDC platform ... MedSource,s full-service clients.  "nowEDC has long been a ...
Breaking Medicine Technology: