Navigation Links
AIDS Healthcare Foundation to File Lawsuit Against Pfizer

The Los Angeles-based AIDS Healthcare Foundation on Monday is expected to file a lawsuit in Los Angeles Superior Court against the pharmaceutical company Pfizer//. The decision is the outcome for allegedly promoting recreational use of its erectile dysfunction drug Viagra in advertisements, Reuters reports.

According to Reuters, AHF said Pfizer's ads for the drug have increased risky sexual behavior, as well as cases of HIV and other sexually transmitted infections, among men.

The group in draft legal documents said, "Pfizer has created and contributed to the perception of Viagra as a safe, sexy, lifestyle, recreational drug to be frequently used regardless of the degree, or even existence of," erectile dysfunction.

AHF in the documents also cited several recent ads, including a 2005 newspaper ad that included a smiling man asking, "What are you doing on New Year's Eve?" Another ad highlighted by AHF ran close to the 2006 Super Bowl and called on men to be "this Sunday's MVP" by asking their doctors about the drug.

According to AHF President Michael Weinstein, the ads portray Viagra as a "party drug" that can improve sex for healthy men -- an assertion that has not been approved by FDA. In addition, AHF said that studies have found recreational use of Viagra among men who have sex with men might overcome the erection-inhibiting effects of alcohol or drugs such as crystal methamphetamine and ecstasy.

The suit will ask that Pfizer stop running ads that promote Viagra as a lifestyle drug and that the company fund ads promoting awareness about the risks associated with Viagra and STIs, according to Reuters. In addition, the suit will ask that Pfizer forfeit profits gained from the "misleading" ads and pay for AHF's costs of treating cases of HIV/AIDS and other STIs that it has linked to Viagra, Reuters reports.

Pfizer spokesperson Shreya Prudio said the company was not aware of the lawsuit. She added that Pfizer is "committed to safe and appropriate use of Viagra," adding that ads for the drug state that it does not "protect against sexually transmitted diseases, including HIV."

Viagra had $1.6 billion worldwide in sales in 2005, Reuters reports. AHF in December 2006 launched an ad campaign against Pfizer because it said the company's ads for Viagra promote recreational use. Pfizer at the time denied that the ads encourage recreational use of the drug and said its advertising states that the drug does not protect against STIs.

Pfizer in 2004 halted an ad campaign because FDA said the ads made an unproven claim that the drug could help men recover a youthful amount of sexual desire, according to Reuters.

Source: Kaiser Family Foundation
'"/>




Related medicine news :

1. Healthcare sector is now a multi billion-dollar industry in India
2. Iodex goes to SmithKline Beecham consumer Healthcare
3. Healthcare Professionals Might Want To Rethink Their Dress Code
4. New X-ray machine launched by GE Healthcare
5. Medical Fraternity Urged To Revamp Indian Healthcare
6. British Healthcare Mission Explores Partnership Possibilities With Indian Healthcare Sector
7. Need For Social Churning Emphasized In CMC Meet On ‘Leadership In Healthcare
8. LINK Applied Genomics Programme Promises To Revolutionize Healthcare Systems
9. India Can Manage World’s Healthcare Crisis By 202
10. Indian Healthcare Facilities Come In For Praise
11. State Of The Art Healthcare Facility Opened In New Dubai by Welcare
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A ... 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the ... history as home to some of the world’s leading providers of cereal and other ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... ... to fertility once they have been diagnosed with endometriosis. These women need a ... they also require a comprehensive approach that can help for preservation of fertility ...
(Date:6/25/2016)... ... 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily ... of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures ... . Simply select a ProHand generator and drag it above media or text in ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and ... their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took ... the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, Inc. ... will take whatever measures required to build a strong ... which is currently listed on the OTC Markets-pink current ... Chairman and CEO, "We are seeing an anomaly in ... understand, not only by the Company, but shareholders and ...
(Date:6/24/2016)... 24, 2016  Collagen Matrix, Inc., ("Collagen Matrix") ... manufacturing of collagen and mineral based medical devices ... Bill Messer has joined the company ... leverage the growing portfolio of oral surgery, neurosurgery, ... Bill joins the Collagen Matrix executive team as ...
(Date:6/24/2016)... 24, 2016 ... the addition of the " Global Markets for ... This report focuses on ... updated review, including its applications in various applications. The ... which includes three main industries: pharmaceutical and biotechnology, food ...
Breaking Medicine Technology: