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AAD Warns Against Indoor Tanning for the Holiday Season

in the news have suggested that vitamin D may help a person reduce his or her risk for cancer and other diseases.

“Because vitamin D can be produced through exposure to UV light, some people may think that they have to have exposure to the sun or a tanning lamp to produce optimal amounts of the nutrient,” Dr. Kauvar said. “But there are safe ways to get vitamin D each day – drinking a couple of glasses of vitamin D-fortified milk or orange juice, eating salmon or mackerel and other foods rich in vitamin D, or taking a supplement – that do not pose a health risk like tanning does.”

To help people, particularly teen girls, understand the risks of indoor tanning, the Academy recently produced a public service advertisement campaign (PSA) about this issue.

The Academy’s 2006 – 2007 skin cancer PSA campaign speaks to teens in a language they can understand, instant messaging (IM). Approximately 53 million American computer users – most of them teens – use IMs. Many exchange IMs more frequently than e-mail. It has a language all its own, and the Academy has developed this campaign specifically for teens who use it.

This aggressive campaign consists of television, radio and print advertisements that highlight the risks of skin cancer and skin damage which indoor tanning can cause.

“The Academy is committed to leading the charge to reduce mortality from and the incidence of skin cancer in the next 10 to 30 years,” said Dr. Kauvar. “Through this PSA campaign, we are targeting a critical age group to help motivate them to avoid this risky activity entirely and help reduce the skin cancer statistics.”

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