A recent study reveals that guilty minds may send people rushing for soap!//
People who recollect acting unethically are more attracted to cleansing products than those who recall behaving ethically. This was reported in the study published in Science.
Chen-Bo Zhong, of the Rotman School of Management at Canada's University of Toronto and Katie Liljenquist, a graduate student at Northwestern University's Kellogg School of Management in Chicago, conducted the research.
"Daily hygiene routines such as washing hands, as simple and benign as they might seem, can deliver a powerful antidote to threatened morality, enabling people to truly wash away their sins," the researchers write.
The phenomenon was called the "Macbeth effect," after Lady Macbeth, who conspired King Duncan's murder in Shakespeare's play, "Macbeth."
"Lady Macbeth's desperate obsession with trying to wash away her bloodied conscience while crying, 'Out, damned spot! Out, I say,' may not have been entirely in vain," the researchers write.
4 short studies on cleanliness and conscience were carried out on 119 Northwestern University undergraduates by the researchers.
The first study was carried out on 60 students. Each of these students were randomly asked tell the researcher about an ethical and an unethical act from their past, in confidential conversations.
The students were subsequently asked to complete the blanks in these unfinished words:
W - - H, SH - - ER, S - - P.
"wash," "shower," and "soap," were the words written by those who recollected past unethical acts, instead of words like "wish," shaker," and "step."
"Participants who recalled an unethical deed generated more cleansing-related words than those who recalled an ethical deed," the researchers conclude.
“The finding suggests that unethical behavior tends to bring cleansing to mind,” note ZPage: 1 2 3 Related medicine news :1
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